Adobe (ADBE)
Subscription software for creative production, document workflows, and enterprise marketing.
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Sells Creative Cloud and Firefly tools, Acrobat and Express document-productivity software, and enterprise marketing platforms spanning content, data, campaigns, commerce, and brand visibility. Recurring subscriptions generate nearly all revenue, and the portfolio is managed as one reportable segment.
Builds creative, document, and marketing software for individuals, teams, and enterprises. Creative Cloud combines Photoshop, Illustrator, Premiere Pro, and other production tools, with Firefly models integrated across workflows. Acrobat and Express cover PDF productivity, e-signatures, collaboration, and streamlined content creation. Experience Platform, Experience Manager, Commerce, Journey Optimizer, Marketo Engage, GenStudio, Workfront, and Semrush support customer data, content operations, campaign execution, commerce, and brand visibility.
Connects creation, document workflows, and marketing activation across desktop, web, mobile, and enterprise systems, while selling largely through recurring subscriptions. The portfolio is managed as one reportable segment following a recent reporting change. Sales span the Americas, EMEA, and Asia-Pacific, with the Americas largest; cloud delivery depends on company-operated infrastructure and third-party hosting, content-delivery, AI, and platform providers.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 11, 2026 | UBS | Reiterate | Rating: —Target: $315 | Target: $255 |
| Sep 11, 2026 | BMO Capital | Reiterate | Rating: —Target: $230 | Target: $270 |
| Sep 11, 2026 | Evercore ISI | Target | Target: $225 | Target: $250 |
| Sep 11, 2026 | Robert W. Baird | Target | Target: $230 | Target: $250 |
| Sep 11, 2026 | Piper Sandler | Reiterate | Rating: —Target: $240 | Target: $250 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 28, 2026Cash & short-term investments $5.64B · Total debt $6.76B · Total assets $29.98B · Shareholders' equity $11.76B
- Revenue
- $6.76B
- Operating income
- $2.35B
- Net income
- $1.83B
No dividends on record.
| Institutions | 84.54% | 336.05M shares | |
|---|---|---|---|
| 2,120 holders · as of Jun 30, 2026 | |||
| Insiders | 0.15% | 596.1K shares | |
| 21 holders · as of Sep 18, 2026 | |||
| Other | 15.31% | 60.86M shares | |
| remainder | |||
397.50M company shares as of Aug 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 10.35% | 41.16M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 6.64% | 26.41M | as of Jun 30, 2026 |
State Street CorpInstitution | 5.16% | 20.52M | as of Jun 30, 2026 |
Invesco Ltd.Institution | 3.69% | 14.65M | as of Jun 30, 2026 |
Geode Capital Management, LLCInstitution | 2.92% | 11.62M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 17, 2026 | Shantanu Narayen | director, officer: Chair and CEO | −50,500 | $249.57 |
| Sep 16, 2026 | Shantanu Narayen | director, officer: Chair and CEO | −74,500 | $251.56 |
| Jul 29, 2026 | Jillian Forusz | officer: SVP & CAO | −416 | $264.33 |
| Jun 25, 2026 | David A. Ricks | director | +10,000 | $194.51 |
| Apr 30, 2026 | Jillian Forusz | officer: SVP & CAO | −755 | $246.25 |
- Microsoft
Broad-front rival: creative AI, document workflows, and enterprise marketing.
- Salesforce
Head-to-head in enterprise marketing automation, CDP, and digital commerce.
- Figma
Collaborative design rival; IPO'd NYSE July 2025 after Adobe's failed $20B bid.
- Docusign
The #1 e-signature incumbent competing directly with Acrobat Sign.
- Oracle
Enterprise CX rival via Eloqua (B2B) and Responsys (B2C) marketing clouds.
- SAP (ADR)
Enterprise marketing rival via SAP Engagement Cloud and Commerce Cloud.
- Shopify
Dominant commerce platform rival eroding Adobe Commerce (Magento) market share.
- Autodesk
Overlaps in 3D design, motion graphics, and creative professional tools.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Adobe | $243.39 | −2.46% | $99.18B | 13.9 | 9.1 | 3.8 | +12.9% |
| Microsoft | $497.83 | −0.75% | $3.72T | 27.9 | 25.4 | 11.2 | +17.8% |
| Salesforce | $232.36 | −1.72% | $193.63B | 21.6 | 15.8 | 4.4 | +10.8% |
| Figma | $21.57 | −3.40% | $10.89B | — | 78.3 | 8.5 | +62.2% |
| Docusign | $66.62 | −2.84% | $13.09B | 41.8 | 13.7 | 3.9 | +9.4% |
| Oracle | $150.10 | +1.04% | $427.95B | 23.3 | 17.6 | 6.0 | +29.6% |
| SAP (ADR) | $208.08 | −0.54% | $243.79B | 26.8 | 22.8 | 5.6 | +5.8% |
| Shopify | $148.66 | +7.79% | $178.97B | 92.6 | 71.5 | 13.5 | +32.0% |
| Autodesk | $217.03 | −0.83% | $46.21B | 28.3 | 16.7 | 5.9 | +16.1% |
| Median | 27.9 | 20.2 | 5.9 | +16.9% |