AIR Global (AIIR)
Al Fakher shisha and OOKA charcoal-free hookah systems across retail, hospitality, and digital channels.
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Produces Al Fakher flavored shisha molasses and adjacent social-inhalation products, monetizing repeat consumables through distributors, retail, hospitality, and owned digital channels. The core business remains traditional shisha, while OOKA adds a device-and-proprietary-pod model.
Produces flavored hookah and shisha molasses chiefly under Al Fakher, alongside Shisha Kartel, Zødiac, Kloud King, NameLess, Al Aseel, and Pacific Realms. Extends the portfolio into OOKA, a rechargeable charcoal-free electronic hookah with proprietary pods, plus nicotine pouches, Crown Switch vaping products, and vânt functional inhalation systems.
Sells through distributors, licensed retail, owned e-commerce, and lounges and other hospitality customers, including via Hookah.com, Shisha-World.com, and Shisha.com. Production and storage span North America, Europe, and the Middle East, while the Middle East and Africa remains the central revenue region.
Relies on Al Fakher's repeat-consumable demand, brand protection, distributor relationships, third-party manufacturing, and country-specific rules on tobacco, nicotine, flavors, product claims, taxes, and digital commerce. The controlling shareholder structure and foreign-private-issuer status shape governance and reporting.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $85.4M · Total debt $422.1M · Total assets $759.1M · Shareholders' equity $192.8M
- Revenue
- $135.7M
- Operating income
- $26.3M
- Net income
- −$74.7M
No dividends on record.
No ownership filings on record for this listing.
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- Altria Group
U.S. vapor and pouch rival with a heated-tobacco joint venture.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| AIR Global | $7.35 | −1.87% | $1.20B | — | — | 8.9 | — |
| British American Tobacco (ADR) | $55.71 | −0.07% | $120.25B | 14.4 | — | 3.5 | −0.1% |
| Philip Morris International | $191.84 | +0.84% | $296.49B | 27.3 | 21.9 | 7.0 | +10.4% |
| Altria Group | $69.30 | +0.95% | $114.64B | 14.5 | 12.0 | 5.2 | +1.3% |
| Median | 14.5 | 17.0 | 5.2 | +1.3% |





