American Rebel (AREB)
Maker of safes, concealed carry goods and American Rebel Light Beer.
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American Rebel Holdings designs and markets branded safes, personal security products, apparel and accessories, and has expanded into American Rebel Light Beer. Its distribution depends on dealers, retailers, e-commerce channels and beer distributors as it tries to scale a patriotic-branded consumer-products portfolio.
American Rebel Holdings is a Nasdaq-listed consumer-products company built around patriotic lifestyle branding. It began as a designer, manufacturer and marketer of branded safes, personal security and self-defense products, then broadened into apparel, accessories and beverages. The 2022 acquisition of Champion Safe and related entities added established safe brands, manufacturing and dealer relationships, and safes remain the anchor business.
Products are sold through a dealer network, regional retailers, specialty safe, sporting goods, hunting and firearms stores, and online channels. The company entered beer through a master brewing agreement with Associated Brewing; American Rebel Light Beer launched regionally in 2024 and is also offered online in many U.S. states. Execution depends on safe demand, retailer and distributor support, brand reputation, product quality, and management's ability to scale newer beverage and licensing initiatives while managing public-company listing and financing constraints.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $96.5K · Total debt $16.9M · Total assets $27.7M · Shareholders' equity $3.6M
- Revenue
- $2.0M
- Operating income
- −$4.7M
- Net income
- −$6.0M
No dividends on record.
| Institutions | 0.00% | 2 shares | |
|---|---|---|---|
| 1 holder · as of Jun 30, 2026 | |||
| Insiders | 0.00% | 0 shares | |
| 3 holders · as of Oct 1, 2025 | |||
| Strategic holders | 0.00% | 0 shares | |
| 1 holder · as of Apr 9, 2025 | |||
| Other | 100.00% | 28.49M shares | |
| remainder | |||
28.49M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (28.49M in the company's Sep 22, 2026 report, 24.27M elsewhere); stakes use the report.
1 position filed across a stock split leaves its adjustment unstated and stays out of the bar.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Harbour Investments, Inc.Institution | 0.00% | 2 | as of Jun 30, 2026 |
Corey Allen LambrechtInsiderdirector, officer: President, COO | 0.00% | 0 | filed Oct 1, 2025 |
HRT Financial LPStrategic10 percent owner | 0.00% | 0 | filed Apr 9, 2025 |
Charles Andrew JR RossInsiderdirector, officer: CEO | 0.00% | 0 | filed Oct 1, 2025 |
Douglas Edward Grau1Insiderdirector, officer: President | 0.00% | 0 | filed Jun 30, 2018 |
- Douglas Edward Grau's own ownership statement (13G, Jul 20, 2018) reports fewer shares than the transaction reports; the statement is used.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 9, 2026 | Corey Allen Lambrecht | director, officer: President, COO | −2,000 | $1.50 |
| Sep 30, 2025 | Corey Allen Lambrecht | director, officer: President, COO | −330,098 | $0.9700 |
| Sep 30, 2025 | Charles Andrew JR Ross | director, officer: CEO | −175,000 | $0.9426 |
| Sep 23, 2025 | Corey Allen Lambrecht | director, officer: President, COO | −350,000 | $101,194.29 |
| Sep 25, 2025 | Charles Andrew JR Ross | director, officer: CEO | −175,000 | $1.04 |
Not reported.