Asana (ASAN)
Runs project, goal, and AI-agent workflows on a shared work graph.
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Generates subscription revenue from a cloud work-management platform for projects, goals, workflows, and AI-agent coordination. Revenue is more concentrated in the United States than international markets, and operations are disclosed as one reportable segment.
Generates subscription revenue from a cloud work-management platform that organizes projects, goals, workflows, collaboration, and coordination for teams. Current product lines include the core seat-based platform, AI Teammates, AI Studio, Asana Dash, MCP and AI Connectors, and StackAI by Asana.
Serves paying customers across many countries, with revenue more concentrated in the United States than international markets. Its disclosed operating view is a single reportable segment rather than separate product or geography segments.
Executes around clarity of work, shared accountability, and workflow governance, extending its Work Graph from human coordination into agentic work. The business operates in a fragmented market shaped by productivity suites, specialist work-management tools, vertical workflow software, AI-assisted customer discovery, and founder-affiliate voting control.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 4, 2026 | DA Davidson | Reiterate | Rating: —Target: $8 | Target: $9 |
| Sep 4, 2026 | UBS | Reiterate | Rating: —Target: $8 | Target: $10 |
| Sep 4, 2026 | RBC Capital | Reiterate | Rating: —Target: $8 | Target: $9.50 |
| Sep 4, 2026 | Robert W. Baird | Target | Target: $13 | Target: $10 |
| Sep 4, 2026 | Piper Sandler | Reiterate | Rating: —Target: $7 | Target: $9 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jul 31, 2026Cash & short-term investments $339.9M · Total debt $258.3M · Total assets $816.1M · Shareholders' equity $104.3M
- Revenue
- $216.4M
- Operating income
- −$41.2M
- Net income
- −$39.2M
No dividends on record.
| Institutions | 47.00% | 107.62M shares | |
|---|---|---|---|
| 278 holders · as of Jun 30, 2026 | |||
| Insiders | 60.52% | 138.58M shares | |
| 16 holders · as of Aug 28, 2026 | |||
| Adds to | 107.52% | ||
228.97M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 107.52%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Dustin A. Moskovitz1Insiderdirector, 10 percent owner | 57.03% | 129.78M COMPANY | filed Aug 25, 2025 |
BlackRock, Inc.Institution | 4.11% | 9.42M A | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 4.04% | 9.26M A | as of Jun 30, 2026 |
Arrowstreet Capital, Limited PartnershipInstitution | 3.20% | 7.33M A | as of Jun 30, 2026 |
Goldman Sachs Group IncInstitution | 2.83% | 6.48M A | as of Jun 30, 2026 |
- Dustin A. Moskovitz's transaction reports restate only vehicles that traded; the 2025 ownership statement (129.78M) plus the 794.4K net shares acquired since is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 27, 2026 | Daniel Mark Rogers | director, officer: Chief Executive Officer | −1,655 | $10.00 |
| Jun 30, 2026 | Daniel Mark Rogers | director, officer: Chief Executive Officer | −13,790 | $6.90 |
| Jun 26, 2026 | Katie Marie Colendich | officer: GC, Corporate Secretary | −5,242 | $6.69 |
| Jun 24, 2026 | Aziz Megji | officer: Chief Financial Officer | −13,239 | $6.73 |
| Jun 22, 2026 | Daniel Mark Rogers | director, officer: Chief Executive Officer | −26,975 | $6.66 |
- Atlassian
Broad teamwork platform overlap across Jira, Confluence, and AI agents
- monday.com
Direct AI work-platform rival in projects, workflows, CRM, service, and dev
- Microsoft
Suite rival through Microsoft 365, Teams, Power Platform, and Copilot
- ServiceNow
Enterprise workflow platform rival in service, IT, process, and AI agents
- Salesforce
Workflow and collaboration overlap through Slack, Agentforce, and low-code tools
- Workday
Vertical enterprise workflow rival around people, finance, planning, and agents
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Asana | $9.08 | −0.38% | $2.27B | — | 23.6 | 2.7 | +9.9% |
| Atlassian | $188.50 | −0.08% | $51.40B | — | 34.5 | 7.8 | +27.6% |
| monday.com | $84.88 | −0.08% | $3.72B | 37.5 | 13.8 | 2.7 | +21.9% |
| Microsoft | $498.04 | −0.01% | $3.72T | 27.9 | 25.4 | 11.2 | +17.8% |
| ServiceNow | $137.03 | +0.01% | $142.34B | 86.0 | 30.2 | 9.7 | +24.0% |
| Salesforce | $233.64 | +0.17% | $193.63B | 21.6 | 15.9 | 4.4 | +10.8% |
| Workday | $188.25 | +0.01% | $50.27B | 38.9 | 15.6 | 4.9 | +12.8% |
| Median | 37.5 | 20.7 | 6.4 | +19.8% |