Asure Software (ASUR)
Runs payroll, tax, HR, time, benefits, and compliance software for employers.
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Provides cloud-based payroll and human-capital-management software for employers and payroll-service partners. Revenue comes mainly from recurring payroll, tax, HR compliance, time, benefits, recruiting, marketplace, and funds-movement services, with the business concentrated in the United States.
Provides cloud-based HCM software and services for employers that need payroll, tax filing, HR compliance, time and attendance, recruiting, benefits administration, employee payment tools, and marketplace integrations. The platform is sold directly and through reseller partners that white-label Asure products for their own clients.
The model is compliance-heavy: payroll taxes, wage rules, benefits administration, personal data, biometric timekeeping data, client funds, and money-transmission licensing all shape the service. Growth depends on recurring employer usage, reseller relationships, acquired customer relationships, and the ability to keep payroll and tax workflows current across U.S. jurisdictions.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $19.7M · Total debt $74.9M · Total assets $477.9M · Shareholders' equity $197.8M
- Revenue
- $37.1M
- Operating income
- −$2.4M
- Net income
- −$4.4M
No dividends on record.
| Institutions | ≈ 74.07% | 21.39M shares | |
|---|---|---|---|
| 112 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 9.14% | 2.64M shares | |
| 9 holders · as of Sep 2, 2026 | |||
| Strategic holders | 5.81% | 1.68M shares | |
| 1 holder · as of Nov 14, 2025 | |||
| Other | ≈ 10.98% | 3.17M shares | |
| remainder | |||
28.88M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Private Capital Management, LLCInstitution | 14.56% | 4.20M | as of Jun 30, 2026 |
Needham Investment Management LLCInstitution | 9.12% | 2.64M | as of Jun 30, 2026 |
Jupiter Topco LLCInstitution | 6.34% | 1.83M | as of Jun 30, 2026 |
Calm Waters PartnershipInstitution | 5.92% | 1.71M | filed Jul 16, 2026 |
Janus Henderson Group PLCStrategic | 5.81% | 1.68M | filed Nov 14, 2025 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 11, 2026 | Bjorn Reynolds | director | −15,420 | $8.35 |
| Mar 11, 2026 | Eyal Goldstein | officer: Chief Revenue Officer | −20,000 | $9.09 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Asure Software | $7.99 | −2.26% | $235.9M | — | 8.3 | 1.5 | +23.2% |
| ADP | $266.99 | −0.98% | $107.78B | 24.6 | 21.8 | 4.9 | +6.8% |
| Paychex | $106.25 | −7.23% | $40.74B | 23.5 | 17.5 | 6.3 | +5.9% |
| Paylocity | $143.47 | −1.54% | $7.80B | 29.6 | 16.3 | 4.4 | +11.0% |
| Paycom Software | $222.58 | −0.90% | $10.12B | 23.9 | 16.9 | 4.7 | +9.8% |
| Median | 24.2 | 17.2 | 4.8 | +8.3% |







