Bilibili (ADR) (BILI)
Operates a China-focused video community built around creators and interactive comments.
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Combines a full-spectrum video community with value-added services, advertising, mobile games, and IP derivatives. Its China-focused platform pairs content and creators with an interactive comment system, while operations rest principally on PRC subsidiaries and VIEs.
Built around user-generated video and scrolling "bullet chatting" comments, the platform has broadened into a full-spectrum video community for younger generations in China. Its community connects aspiring users, content, creators, and their emotional bonds. Participation and interactive video consumption shape the community-first strategy.
Revenue comes from value-added services, advertising, mobile games, and IP derivatives and other services. Value-added offerings include live broadcasting, professionally generated video, audio drama, comics, paid fan content, and premium courses. The Cayman holding company operates principally through PRC subsidiaries, variable interest entities, and their subsidiaries, making its structure and PRC operating footprint central to the business.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 22, 2026 | BNP Paribas | Target | Target: — | Target: $23 |
| Sep 22, 2026 | Exane BNP Paribas | Initiate | Rating: — | |
| Aug 28, 2026 | Piper Sandler | Target | Target: — | Target: $29 |
| Aug 27, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $14 | Target: $27 |
| May 19, 2026 | Macquarie | Target | Target: $36.03 | Target: $30 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $3.63B · Total debt $1.42B · Total assets $6.34B · Shareholders' equity $2.38B
- Revenue
- $1.18B
- Operating income
- $55.5M
- Net income
- $51.2M
Reported in CNY, converted at the latest exchange rate
No dividends on record.
| Institutions | 6.48% | 27.20M ADS | |
|---|---|---|---|
| 196 holders · as of Jun 30, 2026 | |||
| Insiders | 20.58% | 86.34M ADS | |
| 6 holders · as of Sep 18, 2026 | |||
| Strategic holders | 4.20% | 17.64M ADS | |
| 1 holder · as of Apr 28, 2026 | |||
| Other | 68.74% | 288.28M ADS | |
| remainder | |||
419.46M ADS as of Aug 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
The share count is from the company's Dec 2024 annual report; nothing newer is on file here.
This company has 3 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Rui Chen1,2Insiderdirector, 10 percent owner, officer: Chairman of the Board and CEO | 12.83% | 49.80M ordinary | filed Sep 18, 2026 |
Yi XuInsiderdirector, officer: President | 5.84% | 24.47M Y ordinary · 45,000 Z ordinary | filed Mar 17, 2026 |
Norges BankStrategic | 4.20% | 17.64M | filed Apr 28, 2026 |
Ni Li3Insiderdirector, officer: Vice Chairwoman and COO | 1.72% | 7.20M Y ordinary | filed Sep 18, 2026 |
Morgan StanleyInstitution | 0.91% | 3.80M ADS | as of Jun 30, 2026 |
- Rui Chen's transaction reports restate only vehicles that traded; the 2022 ownership statement (49.80M) plus the 4.00M net shares acquired since is used instead.
- Rui Chen reports a block also reported by another filer; it is counted once, under that filer.
- Ni Li reports a block also reported by Rui Chen; it is counted once, under Rui Chen.
Insider tradesForm 4
No open-market trades in the last 12 months.
- Alibaba Group (ADR)
Long-form video and content-advertising overlap
- NetEase (ADR)
Mobile game development and publishing overlap
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Bilibili (ADR) | $15.16 | −0.83% | $6.37B | 30.1 | 18.3 | 1.4 | +14.1% |
| Alibaba Group (ADR) | $116.53 | +0.21% | $277.46B | 26.3 | 17.7 | 1.8 | +14.7% |
| NetEase (ADR) | $118.76 | −0.06% | $75.00B | 15.7 | 15.0 | 4.3 | +13.9% |
| Median | 21.0 | 16.3 | 3.0 | +14.3% |