Boqii (ADR) (BQ)
Connects pet shopping, community content, private labels and offline distribution across China.
Something off on this page? Send us feedback.
Operates a China-focused pet-commerce platform selling branded and private-label pet products through Boqii Mall and third-party stores, with content, wholesale distribution and marketing services alongside retail. Product sales supply most revenue, while PRC subsidiaries and VIEs conduct the operating business.
Combines the self-operated Boqii Mall and branded stores on Tmall, JD.com, Pinduoduo and Douyin with Boqii Community, a content property that links posts, reviews and short videos to products. The China-focused catalog spans food, treats, supplies and over-the-counter veterinary drugs, alongside Yoken, Mocare and D-cat private labels. Sales also reach pet stores and hospitals through bulk distribution.
Generates most revenue from product sales as principal, buying goods from brand and manufacturing partners, while advertising, KOL campaigns and online or offline marketing supply service fees. Shopping and content behavior inform recommendations and private-label development. Operating business lies with PRC subsidiaries and VIEs while shareholders own a Cayman holding company; the operating entities depend on licenses for online services and veterinary-drug sales that are subject to renewal under PRC regulation.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Mar 31, 2026Cash & short-term investments $7.4M · Total debt $6.3M · Total assets $36.0M · Shareholders' equity $28.0M
- Revenue
- $15.8M
- Operating income
- −$971.7K
- Net income
- $430.0K
Reported in CNY, converted at the latest exchange rate
No dividends on record.
2.79M ADS (1 ADS = 50 ordinary shares) as of Aug 25, 2026 · holders as of their latest filing
The share count is from the company's Mar 2023 annual report; nothing newer is on file here.
This company has 4 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Bigger Capital Fund L PInstitution | —6.65% of class, as filed | — | filed Nov 10, 2025 |
China Merchants Bank Co., LimitedStrategic | —17.70% of class, as filed | — | filed Feb 11, 2021 |
EXL Holdings, LLCStrategic | —9.10% of class, as filed | — | filed Feb 5, 2021 |
Raumier LimitedStrategic | —8.80% of class, as filed | — | filed Feb 16, 2021 |
Insider tradesForm 4
Nothing filed in the last 12 months.
- Alibaba Group (ADR)
Dominant marketplace channel for China pet retail and brand traffic.
- JD.com (ADR)
Large retail marketplace and fulfillment alternative for pet products.
- PDD (ADR)
Value-led marketplace competing for China pet-product purchase occasions.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Boqii (ADR) | $0.8351 | +1.72% | $2.3M | — | — | — | +2.6% |
| Alibaba Group (ADR) | $111.32 | −4.26% | $278.68B | 26.4 | 16.9 | 1.8 | +14.7% |
| JD.com (ADR) | $26.95 | −1.57% | $38.44B | 18.1 | 8.4 | 0.2 | +2.5% |
| PDD (ADR) | $79.19 | −1.44% | $114.37B | 8.5 | 8.9 | 1.7 | +14.0% |
| Median | 18.1 | 8.9 | 1.7 | +14.0% |