Betterware de México (BWMX)
Runs the Betterware, Jafra and Tupperware brands through direct-selling networks.
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Sells household-organization products, beauty and personal care through its Betterware and Jafra brands, with Tupperware expanding its Latin American home-products platform. Revenue flows through independent sellers rather than company-owned retail stores.
Operates a direct-selling group centered on Betterware household-organization products, Jafra beauty and personal care, and Tupperware home products. Independent sellers, rather than company-owned stores, carry the brands to consumers. Jafra adds operations in Mexico and the United States, while Tupperware extends the group’s home-products platform across Latin America.
Presented publicly as BeFra, the group combines separate brands with shared capabilities. Its structure now depends on direct-selling distribution and on an exclusive, perpetual Tupperware license across Latin America acquired with the operating assets. The group’s registered office is in Jalisco, Mexico.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Feb 2, 2026 | Loop Capital Markets | Target | Target: — | Target: $20 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $30.1M · Total debt $449.3M · Total assets $860.1M · Shareholders' equity $131.6M
- Revenue
- $240.6M
- Operating income
- $39.4M
- Net income
- $22.8M
Reported in MXN, converted at the latest exchange rate
HistoryDividendAnnual yield
| Institutions | 12.91% | 4.81M ADS | |
|---|---|---|---|
| 47 holders · as of Jun 30, 2026 | |||
| Insiders | 61.41% | 22.87M ADS | |
| 11 holders · as of Sep 17, 2026 | |||
| Strategic holders | 6.02% | 2.24M ADS | |
| 1 holder · as of Jun 16, 2026 | |||
| Other | 19.66% | 7.32M ADS | |
| remainder | |||
37.24M ADS as of Aug 26, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
The share count is from the company's Dec 2022 annual report; nothing newer is on file here.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Luis CamposInsiderdirector, 10 percent owner, other: Chairman | 54.66% | 20.36M ordinary | filed Sep 17, 2026 |
MMBG Investment Advisors Co.Institution | 8.76% | 3.26M ADS | as of Jun 30, 2026 |
Party Products Holdings LLCStrategic | 6.02% | 2.24M | filed Jun 16, 2026 |
Jose De Jesus Valdez SimancasInsiderdirector | 3.13% | 1.17M ordinary | filed Mar 18, 2026 |
Federico Clariond DomeneInsiderdirector | 1.94% | 722,654 ordinary | filed Mar 18, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 16, 2026 | Andres Campos Chevallier | director, officer: CHIEF EXECUTIVE OFFICER | +15,000 | $16.50 |
| Sep 15, 2026 | Andres Campos Chevallier | director, officer: CHIEF EXECUTIVE OFFICER | +30,000 | $16.41 |
| Sep 16, 2026 | Luis Campos | director, 10 percent owner, other: Chairman | +35,000 | $16.44 |
| Sep 15, 2026 | Luis Campos | director, 10 percent owner, other: Chairman | +45,000 | $16.26 |
| Sep 16, 2026 | Santiago Campos Chevallier | director, officer: MD Betterware Mexico | +15,000 | $16.46 |
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CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Betterware de México | $16.75 | +0.42% | $621.6M | 8.8 | 7.6 | 0.7 | +24.4% |
| Herbalife | $12.20 | −0.37% | $1.24B | 7.7 | 4.6 | 0.2 | +5.4% |
| Nu Skin | $4.86 | −0.41% | $227.2M | — | 5.1 | 0.2 | −17.1% |
| Newell Brands | $5.78 | +0.09% | $2.38B | — | 9.0 | 0.3 | +3.1% |
| USANA Health Sciences | $14.78 | +0.14% | $267.5M | — | 14.5 | 0.3 | −5.3% |
| Median | 7.7 | 7.0 | 0.3 | −1.1% |