Cricut (CRCT)
Builds connected cutting machines, Design Space software, subscriptions, and creative materials.
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Sells connected cutting machines, Design Space software, Cricut Access subscriptions, accessories, and project materials for home creators. Revenue comes from both Products and Platform, with Products still larger annually while subscriptions and digital services carry the more recurring platform model.
Sells a connected creative platform for home creators, anchored by Cricut Maker, Explore, Joy, and Venture cutting machines. Design Space, Cricut Access, digital content, heat presses, tools, blades, adhesive vinyl, iron-on vinyl, and other materials turn the hardware purchase into an ongoing project ecosystem.
Operates from South Jordan, Utah, with employees inside and outside the United States and distribution through major online and store-based retailers plus Cricut.com. The model depends on keeping machine owners active in Design Space, converting a portion into paid subscribers, and replenishing accessory and material purchases.
Products remain the larger annual segment, while Platform has been the steadier growth engine. Controlled-company voting power and customer sensitivity around software access shape the public-company profile.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 19, 2026 | Goldman Sachs | Reiterate | Rating: —Target: $3.75 | Target: $4.50 |
| Aug 5, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $6 | Target: $3.70 |
| May 6, 2026 | Goldman Sachs | Target | Target: $5.75 | Target: $3.75 |
| Mar 4, 2026 | Barclays | Target | Target: — | Target: $4 |
| Apr 14, 2025 | Citigroup | Downgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $286.3M · Total debt $10.4M · Total assets $585.7M · Shareholders' equity $368.2M
- Revenue
- $156.3M
- Operating income
- $47.4M
- Net income
- $39.1M
HistoryDividendAnnual yield
| Institutions | 14.38% | 30.12M shares | |
|---|---|---|---|
| 159 holders · as of Jun 30, 2026 | |||
| Insiders | 16.06% | 33.63M shares | |
| 11 holders · as of Sep 21, 2026 | |||
| Strategic holders | 59.31% | 124.22M shares | |
| 2 holders · as of Apr 10, 2026 | |||
| Other | 10.25% | 21.47M shares | |
| remainder | |||
209.44M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Petrus Trust Company, LTA1Strategic10 percent owner | 57.72% | 120.88M B | filed Apr 10, 2026 |
Arora AshishInsiderdirector, 10 percent owner, officer: Chief Executive Officer | 12.26% | 5.42M A · 20.26M B | filed Sep 17, 2026 |
BlackRock, Inc.Institution | 2.04% | 4.27M A | as of Jun 30, 2026 |
BlackRock, Inc.Strategic | 1.59% | 3.34M | filed Jan 29, 2024 |
Steve BlasnikInsiderdirector | 1.40% | 2.93M A | filed Sep 21, 2026 |
- Petrus Trust Company, LTA's transaction reports restate only vehicles that traded; the 2026 ownership statement (120.88M) is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 17, 2026 | Arora Ashish | director, 10 percent owner, officer: Chief Executive Officer | −60,000 | $5.68 |
| Sep 16, 2026 | Arora Ashish | director, 10 percent owner, officer: Chief Executive Officer | −60,000 | $5.55 |
| Sep 15, 2026 | Arora Ashish | director, 10 percent owner, officer: Chief Executive Officer | −60,000 | $5.62 |
| Sep 4, 2026 | Arora Ashish | director, 10 percent owner, officer: Chief Executive Officer | −60,000 | $5.61 |
| Sep 3, 2026 | Arora Ashish | director, 10 percent owner, officer: Chief Executive Officer | −60,000 | $5.85 |
