Creative Realities (CREX)
Builds digital-signage and customer-engagement systems alongside media and AdTech services.
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Builds digital merchandising, omnichannel engagement, and interactive-assistant systems, with related software and integration capabilities. Its North American footprint includes the acquired Cineplex Digital Media retail-media network.
Digital merchandising and omnichannel customer-engagement systems sit alongside interactive shopping assistants, advisors, and kiosks. The offering also covers its associated media management, distribution, device management, product management, software services, workflow, and integration capabilities.
The operating business was acquired through the merger with Creative Realities, LLC and has since expanded through acquisitions, including Reflect Systems. The 2025 acquisition of Cineplex Digital Media added a Canadian mall retail-media network to the North American footprint.
Digital-signage technology, software, managed and integrated customer-engagement systems, and the acquired retail-media network make up the current business.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jul 24, 2026 | Industrial Alliance Securities | Target | Target: $9 | Target: $7 |
| Apr 15, 2026 | Industrial Alliance Securities | Target | Target: — | Target: $9 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $10.7M · Total debt $41.5M · Total assets $142.9M · Shareholders' equity $47.6M
- Revenue
- $21.5M
- Operating income
- −$2.7M
- Net income
- −$3.9M
No dividends on record.
| Institutions | 28.06% | 3.80M shares | |
|---|---|---|---|
| 36 holders · as of Jun 30, 2026 | |||
| Insiders | 22.98% | 3.11M shares | |
| 11 holders · as of Jul 2, 2026 | |||
| Other | 48.96% | 6.62M shares | |
| remainder | |||
13.53M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Richard C. Mills1Insiderdirector, officer: Chief Executive Officer | 12.60% | 1.70M | filed Jul 2, 2026 |
Mink Brook Asset Management LLCInstitution | 8.63% | 1.17M | as of Jun 30, 2026 |
Laurence W. Lytton2Insider10 percent owner | 6.76% | 914,158 | filed May 15, 2026 |
Cerity Partners LLCInstitution | 2.45% | 331,926 | as of Jun 30, 2026 |
Perkins Capital Management IncInstitution | 2.22% | 300,050 | as of Jun 30, 2026 |
- Richard C. Mills's transaction reports restate only vehicles that traded; the 2026 ownership statement (1.70M) is used instead.
- Laurence W. Lytton's own ownership statement (13G, May 15, 2026) reports fewer shares than the transaction reports; the statement is used.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jun 30, 2026 | Tamra L. Koshewa | officer: Chief Financial Officer | +28,571 | $3.50 |
| Jun 30, 2026 | Richard C. Mills | director, officer: Chief Executive Officer | +200,000 | $3.50 |
| Jan 6, 2026 | Slipstream Communications, LLC | 10 percent owner | −1,425,485 | $2.52 |
