Digital Brands Group (DBGI)
Operates five apparel labels spanning direct, wholesale, and collegiate licensed sales.
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Sells a portfolio of women’s apparel, premium denim, basics, coastal-casual fashion, and collegiate licensed loungewear through direct websites, wholesale accounts, and licensing channels. Its five-label structure combines brand-level operations with centralized data, technology, advertising, and cross-merchandising.
Operates five apparel labels: Bailey 44 contemporary women’s ready-to-wear; DSTLD minimalist premium denim and staples; Stateside elevated basics; Sundry coastal-casual womenswear; and Avo collegiate licensed loungewear. Sells through company websites, wholesale accounts, and royalty/license channels, with direct-to-consumer labels and wholesale-oriented women’s brands spanning online and retail distribution.
Uses purchase and browsing data across labels for personalized merchandising and cross-selling, while centralizing data analytics, technology, advertising buying, contracts, and accounting. Los Angeles teams develop designs and samples, while third-party manufacturers across North America, Europe, and Asia produce garments. Operations depend on paid social advertising, outside manufacturers without long-term written contracts, and a single Los Angeles fulfillment center.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.4M · Total debt $21.6M · Total assets $46.7M · Shareholders' equity $540.0K
- Revenue
- $1.2M
- Operating income
- −$7.5M
- Net income
- −$9.0M
No dividends on record.
| Institutions | 30.71% | 62.9K shares | |
|---|---|---|---|
| 32 holders · as of Jun 30, 2026 | |||
| Insiders | 8.41% | 17.2K shares | |
| 1 holder · as of Jun 12, 2026 | |||
| Other | 60.88% | 124.6K shares | |
| remainder | |||
204.7K company shares as of Aug 28, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (933.5K in the company's Sep 22, 2026 report, 204.7K elsewhere); stakes use the report.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Vanguard Capital Management LLCInstitution | 9.06% | 742,128 | as of Jun 30, 2026 |
John Hilburn Iv DavisInsiderdirector, officer: CEO | 8.41% | 17,212 | filed Jun 12, 2026 |
Fifth Third BancorpInstitution | 8.01% | 655,650 | as of Jun 30, 2026 |
Jane Street Group, LLCInstitution | 3.72% | 304,422 | as of Jun 30, 2026 |
UBS Group AGInstitution | 2.49% | 203,559 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jun 10, 2026 | John Hilburn Iv Davis | director, officer: CEO | +618,333 | $1.13 |
| Jun 2, 2026 | John Hilburn Iv Davis | director, officer: CEO | +70,127 | $0.7001 |
- Vince
Premium contemporary womenswear and elevated basics across DTC and wholesale.
- Levi's
Direct denim, wardrobe-staples and omnichannel competition.
- Ralph Lauren
Premium lifestyle apparel pressure across womenswear and channels.
- Ermenegildo Zegna
Luxury fashion competition through high-end apparel brands and distribution.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Digital Brands Group | $4.50 | −0.22% | $923.2K | — | — | 0.2 | −46.3% |
| Vince | $9.93 | +8.73% | $117.3M | 16.0 | — | 0.4 | +11.7% |
| Levi's | $20.23 | +2.04% | $7.75B | 12.2 | 12.6 | 1.2 | +8.0% |
| Ralph Lauren | $345.29 | +1.61% | $20.73B | 21.4 | 17.6 | 2.5 | +14.0% |
| Ermenegildo Zegna | $12.63 | +1.69% | $3.33B | 37.8 | — | 1.5 | +3.2% |
| Median | 18.7 | 15.1 | 1.3 | +9.8% |






