Firy (FIRY)
Real-money competitive gaming, performance advertising, and LiveOps tools.
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Supplies competitive-gaming infrastructure to developers through Skillz, performance advertising through RZR, and LiveOps and backend tools through acquired Beamable technology. Revenue mainly comes from Skillz contest entry fees, while the dual-class structure gives its co-founder majority voting control.
Operates a founder-controlled portfolio spanning Skillz, RZR and acquired Beamable technology. Skillz supplies independent game developers with competitive-gaming infrastructure for free and paid contests, including player matching, tournament administration, rewards, payments, customer support, data science, and anti-cheat and anti-fraud functions.
RZR provides AI-assisted performance marketing across mobile user acquisition, retargeting, connected TV and influencer marketing. Beamable technology adds LiveOps, engine software-development kits and serverless backend capabilities for studios building, operating and monetizing live games. Revenue is concentrated in the United States, and Skillz supplies most portfolio revenue.
Depends on developers to distribute games, on Apple's App Store and direct downloads for player access, on cloud and payment providers, and on jurisdictional treatment of skill-based cash contests. Andrew Paradise holds majority voting power through Class B shares, and the company uses NYSE controlled-company governance exemptions.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $164.0M · Total debt $132.6M · Total assets $271.7M · Shareholders' equity $81.4M
- Revenue
- $31.0M
- Operating income
- −$21.6M
- Net income
- −$24.5M
No dividends on record.
No ownership filings on record for this listing.
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Firy | $12.82 | +19.81% | $167.0M | — | — | 1.5 | +13.2% |
| Flutter Entertainment | $89.78 | +3.36% | $15.07B | — | 14.4 | 0.9 | +3.3% |
| AppLovin | $324.56 | −1.70% | $110.92B | 25.4 | 17.9 | 16.2 | +52.8% |
| Liftoff Mobile | $16.59 | −6.01% | $2.94B | 59.7 | 17.9 | 3.7 | — |
| Digital Turbine | $11.63 | −3.53% | $1.46B | — | 15.3 | 2.4 | +26.8% |
| Microsoft | $496.51 | −1.02% | $3.72T | 27.9 | 25.3 | 11.2 | +17.8% |
| Unity Software | $43.07 | −0.32% | $18.86B | — | 49.8 | 9.3 | +23.9% |
| Median | 27.9 | 17.9 | 6.5 | +23.9% |









