Gap (GAP)
Runs four apparel brands across value, casual, lifestyle, and women's performance markets.
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Sells apparel, accessories, and personal-care products through Old Navy, Gap, Banana Republic, and Athleta, using stores, websites, franchise partners, and third-party arrangements. Distinct brand identities sit on shared sourcing, digital, distribution, real-estate, and corporate infrastructure.
Operates Old Navy, Gap, Banana Republic, and Athleta as distinct apparel brands spanning value family fashion, casual essentials, lifestyle products, and women's performance wear. The portfolio also sells accessories and personal-care products for men, women, and children through stores and websites.
Reaches customers through company-operated and franchise stores, digital channels, and third-party arrangements. Its company-operated footprint is concentrated in the United States, Canada, Japan, and Taiwan, while franchise partners extend distribution into additional regions.
Uses separate merchandise and marketing to maintain each brand's identity while sharing sourcing, digital, distribution, real-estate, and corporate infrastructure. Execution depends on apparel demand, inventory and size allocation, store economics, partner performance, global sourcing, and human-rights controls.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 8, 2026 | BMO Capital | Initiate | Rating: —Target: — | Target: $23 |
| Aug 31, 2026 | Goldman Sachs | Reiterate | Rating: —Target: $25 | Target: $27 |
| Aug 28, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $21 | Target: $23 |
| Aug 28, 2026 | BTIG | Reiterate | Rating: —Target: $26 | Target: $27 |
| Aug 28, 2026 | UBS | Reiterate | Rating: —Target: $41 | Target: $42 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $2.49B · Total debt $5.72B · Total assets $12.86B · Shareholders' equity $3.95B
- Revenue
- $3.65B
- Operating income
- $676.0M
- Net income
- $501.0M
HistoryDividendAnnual yieldUpcoming
| Insiders | 50.16% | 176.20M shares | |
|---|---|---|---|
| 18 holders · as of Sep 4, 2026 | |||
| Other | 49.84% | 175.07M shares | |
| remainder | |||
351.27M company shares as of Sep 22, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
William S. FisherInsider | 14.58% | 51.21M | filed Aug 31, 2026 |
John J. Fisher1Insider10 percent owner | 13.04% | 45.80M | filed Sep 4, 2026 |
Robert J. Fisher2,3Insiderdirector, 10 percent owner | 12.99% | 45.62M | filed Sep 4, 2026 |
William Sydney FisherInsiderdirector, 10 percent owner | 9.09% | 31.94M | filed Aug 31, 2026 |
Richard DicksonInsiderdirector, officer: President & CEO, Gap Inc. | 0.23% | 790,555 | filed Aug 25, 2026 |
- John J. Fisher's transaction reports restate only vehicles that traded; the 2026 ownership statement (45.80M) is used instead.
- Robert J. Fisher's transaction reports restate only vehicles that traded; the 2026 ownership statement (45.62M) is used instead.
- Robert J. Fisher reports a block also reported by William Sydney Fisher; it is counted once, under William Sydney Fisher.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Apr 17, 2026 | Julie Gruber | officer: Chief Legal&Compliance Officer | −5,302 | $27.00 |
| Apr 10, 2026 | Eric Kayen Chan | officer: Chief Business & Strat Officer | −13,377 | $26.18 |
| Apr 8, 2026 | John J. Fisher | 10 percent owner | −300,000 | $25.40 |
| Apr 6, 2026 | Amanda J. Thompson | officer: Chief People Officer | −25,000 | $25.14 |
| Mar 23, 2026 | Sarah Gilligan | officer: Chief Sup Chn & Transform Ofcr | −69,912 | $25.00 |
- Abercrombie & Fitch
Specialty apparel rival in casual lifestyle, kids, and activewear
- American Eagle Outfitters
Denim-led casualwear plus a fast-growing women's activewear platform
- Lululemon Athletica
Premium technical activewear benchmark against Athleta
- Levi's
Denim leader overlapping casual bottoms and women's activewear
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Gap | $21.47 | −0.02% | $7.65B | 6.3 | 8.5 | 0.5 | −2.0% |
| Abercrombie & Fitch | $136.21 | +0.01% | $6.08B | 11.7 | 11.0 | 1.1 | +4.8% |
| American Eagle Outfitters | $15.92 | −0.06% | $2.59B | 7.9 | 8.9 | 0.5 | +7.5% |
| Lululemon Athletica | $103.39 | −0.33% | $11.50B | 8.3 | 12.7 | 1.0 | −4.3% |
| Levi's | $20.11 | +0.27% | $7.75B | 12.2 | 12.5 | 1.2 | +8.0% |
| Median | 10.0 | 11.8 | 1.1 | +6.2% |