Gold.com (GOLD)
Runs bullion retail, wholesale trading, secured lending, auctions, logistics, and storage.
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Sells precious metals and collectibles through DTC brands, A-Mark wholesale trading, CFC secured lending, and logistics/storage. The business is U.S.-centered with a mostly North American employee base, while commodity prices, hedging, customer concentration, and acquisition integration shape operations.
Built around physical precious metals and collectibles, the platform combines JM Bullion, Goldline, Stack's Bowers Galleries, GovMint, Monex, Silver Gold Bull, Pinehurst, and related direct-to-consumer brands. A-Mark remains the wholesale and trading arm, while CFC provides secured loans backed mainly by bullion, numismatics, and graded sports cards.
Operations extend beyond websites into mint relationships, storage, logistics, and auction infrastructure. The employee base is mostly in North America, with smaller teams in Asia and Europe.
Execution depends on sourcing physical metal, managing inventory and hedges, integrating acquired brands, and serving price-sensitive online buyers. Commodity-price exposure, large customer and supplier relationships, and collateral-backed lending shape the operating model.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 3, 2026 | Northland Securities | Target | Target: $57 | Target: $55 |
| Sep 3, 2026 | D.A. Davidson | Target | Target: $53 | Target: $60 |
| Sep 3, 2026 | Canaccord Genuity | Target | Target: $70 | Target: $65 |
| Jun 9, 2026 | Canaccord Genuity | Target | Target: — | Target: $70 |
| May 7, 2026 | Roth Capital | Target | Target: $60 | Target: $52 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $578.0M · Total debt $4.2M · Total assets $4.14B · Shareholders' equity $875.7M
- Revenue
- $5.01B
- Operating income
- $22.2M
- Net income
- $12.2M
HistoryDividendAnnual yield
| Institutions | 34.34% | 9.96M shares | |
|---|---|---|---|
| 16 holders · as of Jun 30, 2025 | |||
| Insiders | 28.11% | 8.15M shares | |
| 15 holders · as of Sep 22, 2026 | |||
| Strategic holders | 6.05% | 1.76M shares | |
| 2 holders · as of Sep 8, 2026 | |||
| Other | 31.50% | 9.14M shares | |
| remainder | |||
29.00M company shares as of Sep 3, 2026 · institutions as of Jun 30, 2025 · holders as of their latest filing
Two share counts disagree (25.30M in the company's Sep 23, 2026 report, 29.00M elsewhere); stakes use the report.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Ruffer LLPInstitution | 31.77% | 9.22M | as of Jun 30, 2025 |
Gregory N. Roberts1Insiderdirector, officer: Chief Executive Officer | 10.35% | 3.03M | filed Sep 14, 2026 |
S.A. de C.V. TPMInsider10 percent owner | 9.79% | 2.84M | filed Apr 16, 2026 |
BlackRock, Inc.Strategic | 5.02% | 1.46M | filed Apr 27, 2026 |
Jeffrey D. Benjamin2Insiderdirector | 2.63% | 764,052 | filed Sep 22, 2026 |
- Gregory N. Roberts's transaction reports restate only vehicles that traded; the 2026 ownership statement (3.03M) less the 30.0K net shares sold since is used instead.
- Reported at 4.90% on Mar 13, 2026, under the 5% line, so no further filing is required.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 22, 2026 | Jeffrey D. Benjamin | director | −18,048 | $44.50 |
| Sep 21, 2026 | Jeffrey D. Benjamin | director | −13,952 | $44.26 |
| Sep 18, 2026 | Jeffrey D. Benjamin | director | −7,067 | $45.24 |
| Sep 17, 2026 | Jeffrey D. Benjamin | director | −3,652 | $47.07 |
| Sep 16, 2026 | Jeffrey D. Benjamin | director | −18,973 | $47.82 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Gold.com | $43.36 | −2.89% | $1.30B | 14.8 | 11.8 | 0.1 | +99.2% |
| StoneX Group | $67.88 | −2.02% | $8.24B | 12.0 | 16.3 | 0.1 | +43.3% |
| eBay | $107.84 | −1.32% | $48.52B | 22.6 | 17.2 | 4.0 | +14.8% |
| Costco | $894.67 | −0.53% | $398.87B | 45.2 | 40.8 | 1.4 | +11.6% |
| CME Group | $273.28 | +2.27% | $96.08B | 22.7 | 22.0 | 14.2 | +0.8% |
| Brink's | $106.09 | −0.96% | $4.41B | 24.8 | 10.9 | 0.8 | +7.0% |
| Sprott | $126.49 | −3.85% | $3.39B | 32.2 | 27.8 | 8.8 | +63.0% |
| Median | 23.7 | 19.6 | 2.7 | +13.2% |