GoPro (GPRO)
Builds action cameras and a subscription-based capture-to-share workflow.
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Sells wearable and mountable cameras, accessories, subscriptions, and services around the HERO capture workflow. Hardware remains the primary revenue source, while cloud upload, mobile editing, and sharing extend the product experience.
Wearable and mountable cameras sit at the center of a product system built around capturing active pursuits. HERO cameras, mounts, and wearable accessories form the hardware base, while the Quik app supports mobile editing and sharing.
The business combines hardware sales with subscription and services, extending the camera workflow into cloud upload, mobile access, editing, and sharing. The subscription service launched in the United States and serves an end-to-end storytelling workflow.
Founded in 2004 by Nicholas Woodman, the company remains founder-led. Current execution depends on product introductions, subscriber retention, workforce reductions, and the board’s strategic-alternatives review.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $27.3M · Total debt $86.0M · Total assets $398.5M · Shareholders' equity −$32.7M
- Revenue
- $104.9M
- Operating income
- −$39.0M
- Net income
- −$51.0M
No dividends on record.
| Institutions | ≈ 37.17% | 68.59M shares | |
|---|---|---|---|
| 153 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 41.31% | 76.22M shares | |
| 16 holders · as of Sep 9, 2026 | |||
| Other | ≈ 21.52% | 39.70M shares | |
| remainder | |||
184.50M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Nicholas Woodman1Insiderdirector, 10 percent owner, officer: CEO, Chairman of the Board | 25.06% | 46.24M COMPANY | filed Sep 9, 2026 |
Fischbach Mark EdwardInsider | 7.32% | 13.50M | filed Aug 20, 2026 |
William George Brumder2Insider10 percent owner | 5.87% | 10.84M A | filed Sep 26, 2025 |
BlackRock, Inc.Institution | 5.07% | 9.36M A | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 3.22% | 5.94M A | as of Jun 30, 2026 |
- Nicholas Woodman's transaction reports restate only vehicles that traded; the 2026 ownership statement (46.24M) is used instead.
- Reported at 1.30% on Apr 21, 2026, under the 5% line, so no further filing is required.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jul 9, 2026 | Nicholas Woodman | director, 10 percent owner, officer: CEO, Chairman of the Board | +19,280,205 | $0.7780 |
| May 20, 2026 | Brian Mcgee | officer: President and COO | −130,631 | $0.9729 |
| May 18, 2026 | Jason Christopher Stephen | officer: SVP, General Counsel | −16,894 | $1.11 |
| Feb 20, 2026 | Brian Mcgee | officer: EVP, CFO and COO | −59,509 | $0.7921 |
| Feb 18, 2026 | Jason Christopher Stephen | officer: SVP, General Counsel | −5,393 | $0.7973 |
- Sony (ADR)
Rugged Action Cam and POV-video overlap
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| GoPro | $1.27 | −2.18% | $222.4M | — | — | 0.4 | −31.3% |
| Sony (ADR) | $23.49 | −0.42% | $138.53B | — | 27.4 | 1.7 | +0.3% |
| Median | — | 27.4 | 1.7 | +0.3% |