Intuit (INTU)
Connects business accounting, tax preparation and personal finance across software and expert services.
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Intuit is built around two chores people and businesses cannot avoid: keeping their books and filing taxes. QuickBooks and TurboTax remain the anchors, while payments, human-assisted tax help, credit recommendations and software for larger businesses are supplying more of the growth; the desktop line pays steadily and Mailchimp is stalled.
Item facts: FY2026 · year ended Jul 31, 2026, from filings, earnings calls and company pages.
Judgment weights, not filed revenue
The band summarizes business focus and direction. ~ marks estimates.
8 in detail · 10 more below
QuickBooks Online Accounting
The online bookkeeping core generated about $5.05 billion and still grew strongly. The watchpoint is customer growth: existing businesses are paying more, but new paying accounts have been arriving more slowly.
Competes with Xero Accounting (Xero) · Sage Intacct (Sage)
In plain English
Think of QuickBooks Online as the notebook behind a small business, except it lives on the internet and does much of the arithmetic. It records sales, bills and expenses, sends invoices and turns the entries into useful summaries.
Businesses pay a recurring fee, with higher-priced versions for more complicated work. Bank connections, add-on apps and accountants make the service more useful—and make years of financial history inconvenient to move elsewhere.
Desktop Ecosystem
Installed QuickBooks products bring in roughly $2.95 billion from a mature base. Renewals remain dependable, but the long-term direction is customers moving online and only modest growth for what stays behind.
Competes with Sage 50 (Sage) · Xero Accounting (Xero)
In plain English
The unglamorous part that still pays steadily. Desktop Plus and Enterprise run on a customer's own computer or through a hosting provider, serving businesses that prefer familiar installed tools.
Customers renew subscriptions for the software, updates and support, then may pay more for payroll, payments or supplies. Years of records and learned routines help keep them around. As bookkeeping moves online, this line is less a growth engine than a durable base and a source of customers for newer services.
Intuit Enterprise Suite
Intuit's push into larger, more complicated businesses passed a $145 million yearly sales pace. It is still small; the test is whether advisers can move customers onto it without painful setup and connection problems.
Competes with NetSuite ERP (Oracle) · Sage Intacct (Sage)
In plain English
A growing company can outgrow one simple set of books. Intuit Enterprise Suite gives businesses with several divisions or separate companies one place to combine accounts, finish each accounting period, pay workers, collect money and see how the whole operation is doing.
Those customers pay for an ongoing online service. Advisory firms such as Cherry Bekaert help install it and send customers Intuit's way, because moving years of records and connecting other systems is difficult. That help can unlock a much larger customer, but it also makes a sale slower and more demanding.
TurboTax
The annual tax franchise is shifting from self-service software toward paid human help, which now supplies 53% of TurboTax sales. That raises the value of each customer even as the number of returns has slipped.
Competes with Online and assisted tax preparation (H&R Block) · TaxAct (TaxAct) · FreeTaxUSA (TaxHawk)
In plain English
Tax season brings a once-a-year job with a firm deadline. TurboTax walks an individual through the questions, fills the right forms and sends the return to the tax agency; someone who wants reassurance can instead have an expert help or do the work.
People pay for filing, extra features and increasingly for that human assistance. The expert option makes each return worth more to Intuit, which matters because the number of returns does not grow much and cheaper web alternatives compete hard for people comfortable filing alone.
ProTax
Professional preparers contributed $647 million through Lacerte, ProSeries, ProConnect and Canadian products. Filing demand repeats every year, but industry volumes barely move, so reliability and workflow matter more than market expansion.
Competes with CCH Axcess Tax (Wolters Kluwer) · UltraTax CS (Thomson Reuters) · Drake Tax (Drake Software)
In plain English
Behind many tax preparers is an assembly line of returns. ProTax gives those firms the forms, calculations and electronic filing tools needed to move many clients through the busiest months without rebuilding the process each year.
A firm buys a desktop subscription or pays for online access and individual returns. The product earns because tax rules keep changing and every season must be handled accurately and on time. Most of the money therefore arrives around filing season, when an outage or late rule update would hurt most.
Money and Workforce services
Payments, bill pay, lending and payroll turn bookkeeping customers into repeat users; online payment volume topped $225 billion. Growth depends on more activity, while bank funding, unpaid loans and regulation can bite.
Competes with Payments and Capital (Stripe) · Payroll (Gusto)
In plain English
Once a business keeps its books in QuickBooks, Intuit can also help move the money and pay the staff. It collects customer payments, pays bills and workers, tracks hours, offers checking and lends to some businesses.
Some services carry a recurring fee; others earn when money moves or credit is used. That means Intuit can make more from the same bookkeeping customer as the business gets busier. The other side is exposure to processing costs, outside banks, unpaid loans and changing rules—risks that plain accounting software does not carry in the same way.
Credit Karma
A free credit-and-product comparison service produced $2.64 billion. Financial firms pay when members respond to recommendations, so results rise and fall with approvals, borrowing demand and how useful those matches feel.
Competes with Credit marketplace (NerdWallet) · Credit monitoring (Experian)
In plain English
Credit Karma is a free window into a person's credit standing, with suggestions for cards, loans, insurance and bank accounts alongside it. Members get the tools without a bill; their attention is what makes the marketplace valuable.
A financial company pays when someone clicks, becomes a lead, opens a card or completes a loan. Credit Karma therefore earns only when its suggestions turn into action. Good data and relevant matches help, while cautious lenders can approve fewer people even when plenty of members are looking.
Mailchimp
Mailchimp is roughly a $1.26 billion email-marketing business, but next year's sales are expected to be flat or slightly lower. The task is retaining customers and proving that commerce connections can restart growth.
Competes with Marketing Hub (HubSpot) · Email Marketing (Constant Contact)
In plain English
Picture a shopkeeper preparing one message for every customer who has asked to hear from the store. Mailchimp stores those contact lists, sends the emails automatically and reacts to events such as a purchase.
Organizations pay according to the number of contacts and the service level they need. More useful campaigns should make the tool worth renewing, and links with QuickBooks can turn sales information into timely messages. But messages must reach inboxes with proper permission, and customers can leave if the results do not justify the fee.
QuickBooks Online AccountingThe online bookkeeping core generated about $5.05 billion and still grew strongly. The watchpoint is customer growth: existing businesses are paying more, but new paying accounts have been arriving more slowly.The online bookkeeping core generated about $5.05 billion and still grew strongly. The watchpoint is customer growth: existing businesses are paying more, but new paying accounts have been arriving more slowly.
In plain English
Think of QuickBooks Online as the notebook behind a small business, except it lives on the internet and does much of the arithmetic. It records sales, bills and expenses, sends invoices and turns the entries into useful summaries.
Businesses pay a recurring fee, with higher-priced versions for more complicated work. Bank connections, add-on apps and accountants make the service more useful—and make years of financial history inconvenient to move elsewhere.
Competes with Xero Accounting (Xero) · Sage Intacct (Sage)
Desktop EcosystemInstalled QuickBooks products bring in roughly $2.95 billion from a mature base. Renewals remain dependable, but the long-term direction is customers moving online and only modest growth for what stays behind.Installed QuickBooks products bring in roughly $2.95 billion from a mature base. Renewals remain dependable, but the long-term direction is customers moving online and only modest growth for what stays behind.
In plain English
The unglamorous part that still pays steadily. Desktop Plus and Enterprise run on a customer's own computer or through a hosting provider, serving businesses that prefer familiar installed tools.
Customers renew subscriptions for the software, updates and support, then may pay more for payroll, payments or supplies. Years of records and learned routines help keep them around. As bookkeeping moves online, this line is less a growth engine than a durable base and a source of customers for newer services.
Competes with Sage 50 (Sage) · Xero Accounting (Xero)
Intuit Enterprise SuiteIntuit's push into larger, more complicated businesses passed a $145 million yearly sales pace. It is still small; the test is whether advisers can move customers onto it without painful setup and connection problems.Intuit's push into larger, more complicated businesses passed a $145 million yearly sales pace. It is still small; the test is whether advisers can move customers onto it without painful setup and connection problems.
In plain English
A growing company can outgrow one simple set of books. Intuit Enterprise Suite gives businesses with several divisions or separate companies one place to combine accounts, finish each accounting period, pay workers, collect money and see how the whole operation is doing.
Those customers pay for an ongoing online service. Advisory firms such as Cherry Bekaert help install it and send customers Intuit's way, because moving years of records and connecting other systems is difficult. That help can unlock a much larger customer, but it also makes a sale slower and more demanding.
Competes with NetSuite ERP (Oracle) · Sage Intacct (Sage)
TurboTaxThe annual tax franchise is shifting from self-service software toward paid human help, which now supplies 53% of TurboTax sales. That raises the value of each customer even as the number of returns has slipped.The annual tax franchise is shifting from self-service software toward paid human help, which now supplies 53% of TurboTax sales. That raises the value of each customer even as the number of returns has slipped.
In plain English
Tax season brings a once-a-year job with a firm deadline. TurboTax walks an individual through the questions, fills the right forms and sends the return to the tax agency; someone who wants reassurance can instead have an expert help or do the work.
People pay for filing, extra features and increasingly for that human assistance. The expert option makes each return worth more to Intuit, which matters because the number of returns does not grow much and cheaper web alternatives compete hard for people comfortable filing alone.
Competes with Online and assisted tax preparation (H&R Block) · TaxAct (TaxAct) · FreeTaxUSA (TaxHawk)
ProTaxProfessional preparers contributed $647 million through Lacerte, ProSeries, ProConnect and Canadian products. Filing demand repeats every year, but industry volumes barely move, so reliability and workflow matter more than market expansion.Professional preparers contributed $647 million through Lacerte, ProSeries, ProConnect and Canadian products. Filing demand repeats every year, but industry volumes barely move, so reliability and workflow matter more than market expansion.
In plain English
Behind many tax preparers is an assembly line of returns. ProTax gives those firms the forms, calculations and electronic filing tools needed to move many clients through the busiest months without rebuilding the process each year.
A firm buys a desktop subscription or pays for online access and individual returns. The product earns because tax rules keep changing and every season must be handled accurately and on time. Most of the money therefore arrives around filing season, when an outage or late rule update would hurt most.
Competes with CCH Axcess Tax (Wolters Kluwer) · UltraTax CS (Thomson Reuters) · Drake Tax (Drake Software)
Money and Workforce servicesPayments, bill pay, lending and payroll turn bookkeeping customers into repeat users; online payment volume topped $225 billion. Growth depends on more activity, while bank funding, unpaid loans and regulation can bite.Payments, bill pay, lending and payroll turn bookkeeping customers into repeat users; online payment volume topped $225 billion. Growth depends on more activity, while bank funding, unpaid loans and regulation can bite.
In plain English
Once a business keeps its books in QuickBooks, Intuit can also help move the money and pay the staff. It collects customer payments, pays bills and workers, tracks hours, offers checking and lends to some businesses.
Some services carry a recurring fee; others earn when money moves or credit is used. That means Intuit can make more from the same bookkeeping customer as the business gets busier. The other side is exposure to processing costs, outside banks, unpaid loans and changing rules—risks that plain accounting software does not carry in the same way.
Competes with Payments and Capital (Stripe) · Payroll (Gusto)
Credit KarmaA free credit-and-product comparison service produced $2.64 billion. Financial firms pay when members respond to recommendations, so results rise and fall with approvals, borrowing demand and how useful those matches feel.A free credit-and-product comparison service produced $2.64 billion. Financial firms pay when members respond to recommendations, so results rise and fall with approvals, borrowing demand and how useful those matches feel.
In plain English
Credit Karma is a free window into a person's credit standing, with suggestions for cards, loans, insurance and bank accounts alongside it. Members get the tools without a bill; their attention is what makes the marketplace valuable.
A financial company pays when someone clicks, becomes a lead, opens a card or completes a loan. Credit Karma therefore earns only when its suggestions turn into action. Good data and relevant matches help, while cautious lenders can approve fewer people even when plenty of members are looking.
Competes with Credit marketplace (NerdWallet) · Credit monitoring (Experian)
MailchimpMailchimp is roughly a $1.26 billion email-marketing business, but next year's sales are expected to be flat or slightly lower. The task is retaining customers and proving that commerce connections can restart growth.Mailchimp is roughly a $1.26 billion email-marketing business, but next year's sales are expected to be flat or slightly lower. The task is retaining customers and proving that commerce connections can restart growth.
In plain English
Picture a shopkeeper preparing one message for every customer who has asked to hear from the store. Mailchimp stores those contact lists, sends the emails automatically and reacts to events such as a purchase.
Organizations pay according to the number of contacts and the service level they need. More useful campaigns should make the tool worth renewing, and links with QuickBooks can turn sales information into timely messages. But messages must reach inboxes with proper permission, and customers can leave if the results do not justify the fee.
Competes with Marketing Hub (HubSpot) · Email Marketing (Constant Contact)
Named in filings, launches and programs
- QuickBooks LiveServiceHuman-assisted and fully managed bookkeeping sold alongside QuickBooks Online; its sales sit within the broader online-services total.
- QuickBooks CheckingServiceBusiness checking supplied through an insured bank partner, keeping more day-to-day money activity inside QuickBooks.
- Intuit IntelligencePlatform · RampingShared data and automated-assistant layer across consumer and business products; most Enterprise Suite customers used its helpers monthly.
- QuickBooks FreeProduct · RampingA no-cost entry version designed to bring new businesses into QuickBooks and later move some onto paid tools.
- QuickBooks LiteProduct · AnnouncedA simpler entry version planned as another route for attracting new QuickBooks customers.
- Intuit Accountant SuitePlatform · RampingTools for accounting firms to run their practices, close clients' books and prepare taxes; roughly one hundred fifty thousand accountants were aboard.
- Intuit Business Credit CardProduct · RampingA card launched inside QuickBooks to capture more of a business customer's everyday spending.
- Amazon Seller Central PartnershipCustomer program · AnnouncedA multi-year arrangement placing QuickBooks inside Amazon's seller hub as a preferred money-management option; no sales promise was disclosed.
- OpenAI and Anthropic AI PartnershipsEcosystemOutside automated-assistant technology plus product distribution; the OpenAI arrangement reportedly includes $100 million of Intuit purchases.
- Affirm Pay-Over-Time PartnershipCustomer program · RampingAffirm financing embedded in QuickBooks invoices lets a buyer spread payments while the seller receives money sooner.
QuickBooks LiveService
Human-assisted and fully managed bookkeeping sold alongside QuickBooks Online; its sales sit within the broader online-services total.
QuickBooks CheckingService
Business checking supplied through an insured bank partner, keeping more day-to-day money activity inside QuickBooks.
Intuit IntelligencePlatform · Ramping
Shared data and automated-assistant layer across consumer and business products; most Enterprise Suite customers used its helpers monthly.
QuickBooks FreeProduct · Ramping
A no-cost entry version designed to bring new businesses into QuickBooks and later move some onto paid tools.
QuickBooks LiteProduct · Announced
A simpler entry version planned as another route for attracting new QuickBooks customers.
Intuit Accountant SuitePlatform · Ramping
Tools for accounting firms to run their practices, close clients' books and prepare taxes; roughly one hundred fifty thousand accountants were aboard.
Intuit Business Credit CardProduct · Ramping
A card launched inside QuickBooks to capture more of a business customer's everyday spending.
Amazon Seller Central PartnershipCustomer program · Announced
A multi-year arrangement placing QuickBooks inside Amazon's seller hub as a preferred money-management option; no sales promise was disclosed.
OpenAI and Anthropic AI PartnershipsEcosystem
Outside automated-assistant technology plus product distribution; the OpenAI arrangement reportedly includes $100 million of Intuit purchases.
Affirm Pay-Over-Time PartnershipCustomer program · Ramping
Affirm financing embedded in QuickBooks invoices lets a buyer spread payments while the seller receives money sooner.