Lamar Advertising (LAMR)
Rents billboard, highway-logo, transit, and airport advertising space across the United States and Canada.
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Rents billboard, interstate logo-sign, transit, and airport advertising space across the United States and Canada. Billboards provide the economic center, local advertisers dominate the customer mix, and acquisitions plus digital conversion expand the network. The REIT structure, land-use rules, and advertising budgets shape how the business operates.
Rents advertising space across billboards, interstate logo signs, transit vehicles and infrastructure, and airport terminals. The network spans the United States and Canada, with billboards at its economic center and digital faces extending the roadside inventory.
A decentralized sales force serves mostly local advertisers, while acquisitions add displays that can share local creative, installation, and administrative capacity. Static-to-digital conversion raises the earning capacity of existing billboard sites.
Operates as a family-controlled REIT, with acquisition-led expansion and digital conversion shaping the asset base. New construction and face changes depend on permits, zoning, and highway rules; advertising demand follows business activity and marketing budgets. REIT qualification also depends on continuing asset, income, and distribution tests.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 12, 2026 | Wells Fargo | Reiterate | Rating: —Target: — | Target: $151 |
| Aug 7, 2026 | Morgan Stanley | Target | Target: $160 | Target: $170 |
| Jul 10, 2026 | Citigroup | Downgrade | ||
| Jul 9, 2026 | Citigroup | Downgrade | ||
| May 8, 2026 | Morgan Stanley | Target | Target: $145 | Target: $160 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $68.0M · Total debt $4.98B · Total assets $7.00B · Shareholders' equity $995.5M
- Revenue
- $616.7M
- Operating income
- $208.0M
- Net income
- $160.7M
HistoryDividendAnnual yield
| Institutions | ≈ 83.90% | 85.20M shares | |
|---|---|---|---|
| 793 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 2.33% | 2.37M shares | |
| 10 holders · as of Sep 16, 2026 | |||
| Strategic holders | 4.53% | 4.60M shares | |
| 1 holder · as of Feb 10, 2022 | |||
| Other | ≈ 9.24% | 9.38M shares | |
| remainder | |||
101.55M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
This company has 3 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 9.47% | 9.61M A | as of Jun 30, 2026 |
Reilly Family, LLCInstitution | 8.86% | 9.00M | filed Feb 13, 2026 |
Vanguard Portfolio Management LLCInstitution | 7.39% | 7.51M A | as of Jun 30, 2026 |
Janus Henderson Group plcStrategic | 4.53% | 4.60M | filed Feb 10, 2022 |
Capital World Growth and Income FundInstitution | 3.92% | 3.98M | filed Feb 14, 2017 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 14, 2026 | Thomas V. Reifenheiser | director | −8,099 | $149.03 |
| May 11, 2026 | Jay LeCoryelle Johnson | officer: CFO, Treasurer, EVP | −10,000 | $157.02 |
| Mar 23, 2026 | Ross Lamar Reilly | officer: EVP, President, Outdoor Div | −5,969 | $128.65 |
| Mar 5, 2026 | Jay LeCoryelle Johnson | officer: CFO, Treasurer, EVP | −1,260 | $137.56 |
- OUTFRONT Media
U.S. out-of-home media operator focused on billboards and transit displays
- Clear Channel Outdoor
U.S. OOH operator spanning roadside, digital and airport advertising
- Boston Omaha
Diversified U.S. holding company with a regional billboard business
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Lamar Advertising | $144.89 | −0.17% | $14.73B | 26.5 | 23.8 | 6.3 | +6.5% |
| OUTFRONT Media | $28.17 | −0.09% | $4.96B | 20.0 | 20.7 | 2.6 | +13.5% |
| Clear Channel Outdoor | $2.39 | −0.00% | $1.21B | — | — | 0.7 | +8.8% |
| Boston Omaha | $13.43 | −0.48% | $407.6M | — | — | 3.7 | −21.3% |
| Median | 20.0 | 20.7 | 2.6 | +8.8% |





