WM Technology (MAPS)
Weedmaps connects cannabis consumers with licensed retailers and brands.
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WM Technology operates Weedmaps, an online cannabis marketplace, and sells ecommerce, advertising, analytics and compliance software to cannabis retailers, delivery operators and brands. Its growth depends on licensed-market density, consumer engagement and changing cannabis regulation.
Founded in 2008 and headquartered in Irvine, California, WM Technology is the company behind Weedmaps, a commerce-focused cannabis marketplace. Its consumer app and website let users discover retailers, brands and products, compare local product details, view deals, learn about cannabis and reserve products for pickup or delivery through participating retailers. The business side sells Weedmaps for Business, a SaaS suite for licensed retailers, delivery operators and brands, with listing pages, order intake, embedded stores, inventory and menu connectors, analytics, advertising tools and delivery software.
Retailers complete orders and process payments outside Weedmaps, so the platform functions as a discovery and software layer rather than the merchant of record. The company's prospects depend on adoption by licensed cannabis operators, consumer traffic, accurate marketplace data and a regulatory environment that allows state-legal cannabis markets to keep developing.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $60.5M · Total debt $24.7M · Total assets $190.6M · Shareholders' equity $62.8M
- Revenue
- $42.4M
- Operating income
- $334.0K
- Net income
- $2.0M
No dividends on record.
| Institutions | 1.79% | 2.87M shares | |
|---|---|---|---|
| 12 holders · as of Jun 30, 2026 | |||
| Insiders | 26.09% | 41.83M shares | |
| 8 holders · as of Aug 19, 2026 | |||
| Strategic holders | 3.86% | 6.19M shares | |
| 1 holder · as of Jul 9, 2026 | |||
| Other | 68.26% | 109.47M shares | |
| remainder | |||
160.35M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (160.35M in the company's Sep 22, 2026 report, 111.38M elsewhere); stakes use the report.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Douglas Francis1Insiderdirector, 10 percent owner, officer: Chief Executive Officer | 19.87% | 8.23M A · 12.43M V · 30,280 | filed Jun 23, 2025 |
Senvest Management, LLCStrategic | 3.86% | 6.19M | filed Jul 9, 2026 |
James J. PallottaInsider | 3.11% | 4.98M | filed Jan 16, 2024 |
Brian CamireInsiderofficer: GENERAL COUNSEL | 0.98% | 1.58M A | filed Aug 19, 2026 |
Toroso Investments, LLCInstitution | 0.91% | 1.46M A | as of Jun 30, 2026 |
- The filed share classes (A, V, COMMON) could not be matched to the company's, so no percentage.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jul 17, 2026 | Brenda Freeman | director | −62,501 | $0.3671 |
| Feb 18, 2026 | Douglas Francis | director, 10 percent owner, officer: Chief Executive Officer | −103,019 | $0.6764 |
| Feb 18, 2026 | Brian Camire | officer: GENERAL COUNSEL | −101,209 | $0.6764 |
| Feb 18, 2026 | Sarah Griffis | officer: Chief Technology Officer | −271,032 | $0.6764 |
| Nov 18, 2025 | Douglas Francis | director, 10 percent owner, officer: Chief Executive Officer | −158,733 | $0.8309 |
Not reported.