Marcus Corporation (MCS)
Runs the fourth-largest US movie theatre circuit and a family-controlled hotel and resort portfolio.
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Operates a fourth-largest US movie theatre circuit alongside a portfolio of full-service hotels and resorts, deriving revenue from box office admissions, concessions, and hotel room and event bookings. The Marcus family retains voting control through super-voting shares, and the company owns most of the real estate beneath its theatres and hotels rather than leasing it.
Runs two hospitality businesses: a movie theatre circuit under the Marcus Theatres, Movie Tavern, and BistroPlex brands, and a portfolio of full-service hotels operated under its own names — including Milwaukee's Pfister Hotel — and under Hilton, Marriott, Hyatt, and IHG flags.
The theatre circuit ranks fourth-largest nationally, spread across more than a dozen states; the hotel portfolio sits in a smaller cluster of states, both rooted in the company's Wisconsin base since its 1935 founding.
A majority-owned real estate model underlies both segments, keeping fixed costs low relative to peers that lease. Voting control rests with the founding Marcus family through super-voting shares, now in its third generation of family leadership.
Theatre results track the strength of the film release slate, while hotel results depend on group and leisure travel demand concentrated around the Milwaukee market.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 3, 2026 | Barrington | Target | Target: — | Target: $33 |
| Jul 31, 2026 | Wedbush | Reiterate | Rating: —Target: $23 | Target: $34 |
| Jul 31, 2026 | B. Riley Securities | Downgrade | ||
| Apr 30, 2026 | Wedbush | Reiterate | Rating: —Target: $24 | Target: $23 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $26.3M · Total debt $320.0M · Total assets $999.5M · Shareholders' equity $456.9M
- Revenue
- $231.7M
- Operating income
- $27.1M
- Net income
- $15.8M
HistoryDividendAnnual yield
| Institutions | 66.95% | 20.64M shares | |
|---|---|---|---|
| 142 holders · as of Jun 30, 2026 | |||
| Insiders | 26.45% | 8.16M shares | |
| 19 holders · as of Aug 19, 2026 | |||
| Strategic holders | 20.99% | 6.47M shares | |
| 3 holders · as of Feb 9, 2024 | |||
| Adds to | 114.39% | ||
30.83M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 114.39%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Matinee Fifteen Holdings, LLCStrategic | 13.53% | 4.17M | filed Feb 11, 2022 |
Gregory S. Marcus1Insiderdirector, officer: President and CEO | 8.21% | 2.53M | filed Aug 11, 2026 |
BlackRock, Inc.Institution | 7.67% | 2.37M | as of Jun 30, 2026 |
Orbis Allan Gray LtdInstitution | 7.10% | 2.19M | as of Jun 30, 2026 |
Diane M. Gershowitz2,3Insiderdirector, 10 percent owner | 6.98% | 2.15M | filed May 26, 2026 |
- Gregory S. Marcus's transaction reports restate only vehicles that traded; the 2026 ownership statement (2.53M) plus the 1.2K net shares acquired since is used instead.
- Diane M. Gershowitz's transaction reports restate only vehicles that traded; the 2026 ownership statement (2.15M) plus the 1.4K net shares acquired since is used instead.
- Diane M. Gershowitz reports a block also reported by BlackRock, Inc.; it is counted once, under BlackRock, Inc.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Apr 15, 2026 | Michael Reade Evans | officer: Pres., Marcus Hotels & Resorts | −7,671 | $19.04 |
| Mar 20, 2026 | Michael Reade Evans | officer: Pres., Marcus Hotels & Resorts | −37 | $15.94 |
| Mar 6, 2026 | Thomas F. Kissinger | director, officer: Sr Exec VP, Gen Counsel & Secy | −25,000 | $17.32 |
| Mar 2, 2026 | Gregory S. Marcus | director, officer: President and CEO | +33,915 | |
| Mar 2, 2026 | Gregory S. Marcus | director, officer: President and CEO | −33,915 |
- AMC Entertainment
Largest global cinema circuit competing head-to-head for moviegoers
- Cinemark
Global-scale circuit overlapping directly in Midwest markets
- Xenia Hotels & Resorts
Larger self-advised REIT owning full-service hotels via third-party brands
- DiamondRock Hospitality
Larger self-advised REIT owning premium hotels via third-party operators
- Hyatt Hotels
Global asset-light franchisor competing for the same guest dollar
- Sunstone Hotel Investors
REIT owning fewer, larger upper-upscale hotels via third-party brands
- IMAX
Premium large-format screen licensor competing for the same audience
- Reading International
Smaller multi-country cinema operator navigating financial strain
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Marcus Corporation | $27.52 | −0.94% | $857.0M | 38.1 | 36.2 | 1.1 | +12.5% |
| AMC Entertainment | $2.96 | +2.42% | $2.58B | — | — | 0.5 | +15.6% |
| Cinemark | $36.04 | −0.58% | $4.20B | 20.1 | 15.2 | 1.2 | +15.5% |
| Xenia Hotels & Resorts | $17.79 | −0.39% | $1.65B | — | 38.7 | 1.5 | +2.8% |
| DiamondRock Hospitality | $12.33 | +0.49% | $2.51B | 16.8 | 19.4 | 2.2 | +4.1% |
| Hyatt Hotels | $156.10 | −0.54% | $14.88B | 191.4 | 40.3 | 2.4 | +1.2% |
| Sunstone Hotel Investors | $11.11 | +0.14% | $2.06B | 45.0 | 51.4 | 2.1 | +6.7% |
| IMAX | $52.98 | −1.96% | $2.96B | 74.4 | 26.7 | 7.1 | +12.1% |
| Reading International | $2.00 | −0.50% | $70.3M | — | — | 0.3 | +10.8% |
| Median | 45.0 | 32.7 | 1.8 | +8.7% |