MINISO Group (ADR) (MNSO)
Sells fast-refreshed lifestyle, beauty and toy assortments through MINISO and TOP TOY.
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Sells lifestyle, beauty and toy products through the MINISO retail brand and TOP TOY pop-toy platform. Frequent assortment refreshes and IP-based designs support sales through directly operated stores, retail partners and distributors in China and overseas.
MINISO sells lifestyle, beauty and toy products under the MINISO brand, while TOP TOY focuses on pop toys such as model figures, 3D building blocks and vinyl plush toys. New assortments combine in-house product work with collaborations involving IP licensors and independent artists.
Sales reach consumers through directly operated stores, retail partners and distributors. The business spans China and overseas markets, with MINISO operating in both and TOP TOY forming a separate brand platform.
Product managers work with designers and suppliers to identify trends and refresh the offering. Execution depends on continued product development, access to compelling IP and the store, partner and distributor network.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 31, 2026 | HSBC | Downgrade | Target: — | Target: $10.80 |
| Aug 31, 2026 | Citigroup | Downgrade | ||
| Nov 25, 2025 | Deutsche Bank | Target | Target: — | Target: $23 |
| Nov 24, 2025 | Jefferies | Target | Target: $26.20 | Target: $21.70 |
| Aug 22, 2025 | Jefferies | Upgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.11B · Total debt $1.13B · Total assets $4.54B · Shareholders' equity $1.54B
- Revenue
- $866.3M
- Operating income
- $111.7M
- Net income
- −$43.1M
Reported in CNY, converted at the latest exchange rate
HistoryDividendAnnual yield
| Institutions | 4.48% | 13.87M ADS | |
|---|---|---|---|
| 109 holders · as of Jun 30, 2026 | |||
| Insiders | — | 127.79M ADS | |
| 4 holders · as of Jun 2, 2026 | |||
institutions as of Jun 30, 2026 · holders as of their latest filing
No reliable share count is available for this listing, so stakes are shown as shares, not percentages.
The institutional percentage is the one reported with the filings, not one recomputed on the share count here.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Guofu YeInsiderdirector, officer: Chief Executive Officer | — | 510.86M ordinary | filed Jun 2, 2026 |
Serenity Capital Management Pte. Ltd.Institution | — | 2.14M ADS | as of Jun 30, 2026 |
Marshall Wace, LLPInstitution | — | 1.57M ADS | as of Jun 30, 2026 |
Point72 Asset Management, L.P.Institution | — | 1.11M ADS | as of Jun 30, 2026 |
UBS Group AGInstitution | — | 1.06M ADS | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 29, 2026 | Guofu Ye | director, officer: Chief Executive Officer | +1,950,000 | $3.28 |
| Jun 1, 2026 | Guofu Ye | director, officer: Chief Executive Officer | +150,000 | $3.35 |
| May 29, 2026 | Yunyun (Alice) Yang | officer: Vice President | +1,950,000 | $3.28 |
| Jun 1, 2026 | Yunyun (Alice) Yang | officer: Vice President | +150,000 | $3.35 |
- Five Below
Value-led leisure, fashion, and home assortments overlap
- Dollar Tree
Value-variety retail competes for everyday and seasonal baskets
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| MINISO Group (ADR) | $9.07 | +0.89% | $2.74B | 14.9 | — | 0.8 | +23.4% |
| Five Below | $234.52 | −0.69% | $13.06B | 21.2 | 23.1 | 2.5 | +22.9% |
| Dollar Tree | $116.19 | +3.44% | $21.59B | 13.7 | 16.8 | 1.1 | +7.0% |
| Median | 17.5 | 20.0 | 1.8 | +14.9% |