Pegasystems (PEGA)
Connects AI decisioning, customer engagement, service, and workflow automation for complex enterprise processes.
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Sells software that combines AI decisioning and workflow automation across customer engagement, customer service, and legacy transformation. A configurable, rules-based approach lets organizations change decisions and processes in real time.
Links AI decisioning with workflow automation for one-to-one customer engagement, customer service, and legacy transformation. Pega Blueprint supports collaborative application prototyping and development, while the wider platform is designed for decisions, service operations, and process change.
Built on a long-running rules-driven software approach, the platform lets organizations alter decisions and processes in real time rather than relying on time-consuming reprogramming. Its development includes robotic process automation, speech analytics, and process mining. A live trade-secrets case with Appian was remanded for a new trial. Founder Alan Trefler remains the chief executive.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 17, 2026 | JP Morgan | Downgrade | ||
| Jul 24, 2026 | DA Davidson | Reiterate | Rating: —Target: $55 | Target: $32 |
| Jul 23, 2026 | RBC Capital | Reiterate | Rating: —Target: $60 | Target: $35 |
| Jul 23, 2026 | Rosenblatt Securities | Target | Target: $95 | Target: $47 |
| Jul 23, 2026 | Barclays | Reiterate | Rating: —Target: $48 | Target: $39 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $361.9M · Total debt $72.0M · Total assets $1.38B · Shareholders' equity $560.4M
- Revenue
- $420.7M
- Operating income
- $16.6M
- Net income
- $13.3M
HistoryDividendAnnual yieldUpcoming
| Institutions | 58.35% | 95.94M shares | |
|---|---|---|---|
| 450 holders · as of Jun 30, 2026 | |||
| Insiders | 49.95% | 82.12M shares | |
| 13 holders · as of Sep 17, 2026 | |||
| Adds to | 108.30% | ||
164.40M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 108.30%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Alan Trefler1Insiderdirector, 10 percent owner, officer: C.E.O. & Chairman | 49.20% | 79.20M | filed Sep 16, 2026 |
BlackRock, Inc.Institution | 5.82% | 9.57M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 3.93% | 6.46M | as of Jun 30, 2026 |
AQR Capital Management LLCInstitution | 2.99% | 4.92M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 2.51% | 4.13M | as of Jun 30, 2026 |
- Alan Trefler's transaction reports restate only vehicles that traded; the 2025 ownership statement (79.20M) plus the 1.70M net shares acquired since is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 16, 2026 | Efstathios A. Kouninis | officer: SVP, Chief Accounting Officer | −982 | $37.35 |
| Sep 15, 2026 | Dianne Ledingham | director | −1,000 | $38.00 |
| Sep 11, 2026 | Kenneth Stillwell | officer: COO, CFO | −39,627 | $35.77 |
| Sep 11, 2026 | Rifat Kerim Akgonul | officer: Chief Product Officer | −7,000 | $36.03 |
| Sep 3, 2026 | Efstathios A. Kouninis | officer: SVP, Chief Accounting Officer | −1,063 | $38.75 |
- Salesforce
CRM and AI-led customer-service platform overlap
- ServiceNow
Enterprise workflow, low-code, and customer-service overlap
- Microsoft
Low-code automation and enterprise AI overlap
- Appian
Low-code process automation and case-management overlap
- Oracle
Customer experience, decisioning, and process automation overlap
- IBM
Business automation, workflow, and AI orchestration overlap
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Pegasystems | $34.07 | −2.57% | $5.75B | 19.8 | 13.4 | 3.3 | +9.4% |
| Salesforce | $230.77 | −2.39% | $193.63B | 21.6 | 15.7 | 4.4 | +10.8% |
| ServiceNow | $135.57 | −1.54% | $142.34B | 86.0 | 29.9 | 9.7 | +24.0% |
| Microsoft | $495.48 | −1.22% | $3.72T | 27.9 | 25.3 | 11.2 | +17.8% |
| Appian | $36.42 | −5.70% | $2.86B | — | 29.9 | 3.6 | +19.1% |
| Oracle | $149.70 | +0.77% | $427.95B | 23.3 | 17.6 | 6.0 | +29.6% |
| IBM | $231.26 | −0.29% | $218.51B | 20.5 | 18.1 | 3.2 | +1.1% |
| Median | 23.3 | 21.7 | 5.2 | +18.4% |