Procter & Gamble (PG)
Builds daily-use household and personal-care brands led by Tide, Pampers, and Gillette.
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P&G fills cupboards and bathrooms with branded products that run out and need replacing, from detergent and diapers to toothpaste and razor blades. Laundry and home cleaning remain the center of gravity, while beauty and personal health are growing faster. The next chapter adds personalized supplements and a leaner supply chain, but the immediate job is restoring how much people buy while costs stay difficult.
Item facts: FY2026 · year ended June 30, 2026, from filings, earnings calls and company pages.
Judgment weights, not filed revenue
The band summarizes business focus and direction. ~ marks estimates.
8 in detail · 6 more below
Fabric Care
Laundry detergent and scent boosters are P&G's largest business, led by Tide, Ariel, Downy and Gain. It is roughly 23% of sales; input costs and the shelf space retailers grant it are the key checks.
Competes with OMO/Dirt Is Good and Comfort (Unilever) · Persil and all (Henkel)
In plain English
Start with the laundry room. P&G sells the liquids, powders, single-wash packets and scent boosters that clean clothes, under names such as Tide, Ariel, Downy and Gain. Every finished load brings the next purchase a little closer.
Households pay for reliable cleaning, a preferred smell and easier dosing, usually through large retailers. Walmart alone handles 16% of P&G's companywide sales, so access to its shelves and shopping results matters. Cheaper store brands limit price increases, while chemicals, fragrances and packaging determine much of what each refill costs P&G to make.
Home Care
Dish, surface, air and floor cleaners under Cascade, Dawn, Fairy, Febreze, Mr. Clean and Swiffer make up roughly 12% of sales. Repeat use is dependable; chemical costs and staying in stock shape the payoff.
Competes with Finish, Lysol and Air Wick (Reckitt) · Palmolive, Ajax and Fabuloso (Colgate-Palmolive)
In plain English
A dirty plate, stale room or dusty floor creates a small replacement cycle. Cascade and Dawn cover dishes; Febreze covers air and fabrics; Mr. Clean and Swiffer cover surfaces and floors. Some are cleaners, while others pair a reusable tool with pads or refills.
The money arrives one bottle, packet or replacement pad at a time through grocery stores, mass retailers and online shops. P&G can charge more when a product saves scrubbing or makes a chore simpler, but competing cleaners sit close by. Demand is steady; the moving pieces are household cleaning habits, store availability and the cost of chemicals and plastic packaging.
Baby Care
Pampers and Luvs diapers, training pants and wipes contribute roughly 9% of sales. Greater China grew around 20% in the year, helping offset the long-term drag from fewer births.
Competes with Huggies and Pull-Ups (Kimberly-Clark) · Moony and MamyPoko (Unicharm)
In plain English
Babies turn diapers into a daily subscription without a contract. Parents buy Pampers or Luvs diapers, pull-on pants and wipes repeatedly until toilet training ends, choosing among prices and features such as fit, softness and absorbency.
P&G gets paid when retailers and online shops restock what families use. Better fit or comfort can persuade parents to buy a pricier pack, while household income determines how far they trade up. The number of births sets the pool of users, so growth depends on winning more families or selling them better products; a strong Greater China year helped despite that demographic headwind.
Family Care
Bounty towels, Charmin bathroom tissue and Puffs facial tissue are a roughly 8% business centered on North America. Sales slipped at a low-single-digit rate, so rebuilding household use matters more than finding a new occasion.
Competes with Kleenex, Cottonelle, Scott and Viva (Kimberly-Clark) · Angel Soft, Quilted Northern, Brawny and Sparkle (Georgia-Pacific)
In plain English
The unglamorous aisle is also one of the most predictable: paper towels, bathroom tissue and facial tissues are used, discarded and bought again. Bounty, Charmin and Puffs serve those everyday jobs, mostly in North America.
P&G sells large, lightweight packs through clubs, stores and online sellers. Strong products and huge mills help, but these goods are costly to store and move for their value. Families can switch to store brands easily, and P&G lost some ground this year. Its task is to keep shoppers choosing the branded pack while pulp, energy and delivery costs move underneath it.
Hair Care
Head & Shoulders, Herbal Essences, Pantene and Rejoice sell shampoo, conditioner and treatments, together about 9% of sales. The business grew at a mid-single-digit rate, yet rivals still took a little market ground.
Competes with Dove, TRESemmé and Sunsilk (Unilever) · Schwarzkopf and Syoss (Henkel)
In plain English
Shampoo is routine; a dandruff treatment or repair conditioner adds a reason to pay more. P&G covers both with Head & Shoulders, Herbal Essences, Pantene and Rejoice, selling bottles that empty over weeks rather than products meant to last for years.
Consumers pick them up in stores, salons and online, then return if the promised scalp, softness or repair benefit works. That repeat habit makes the line resilient, while specialist brands keep pressing at the expensive end. P&G grew this business during the year, but its slice of worldwide shopper spending still edged down, making brand relevance as important as category growth.
Oral Care
Crest and Oral-B span toothpaste, rinses, hand brushes and powered brushes with replacement heads, worth roughly 8% of sales. Sales were flat after higher prices met fewer purchases; premium products carried the load.
Competes with Colgate, Tom's, elmex and meridol (Colgate-Palmolive) · Sensodyne (Haleon)
In plain English
Twice-a-day brushing turns a simple bathroom habit into repeat sales. Crest supplies paste and rinses; Oral-B adds ordinary brushes plus powered handles whose worn heads must be replaced.
Most shoppers buy through retailers, pharmacies, dentists or online stores. Toothpaste runs out quickly, while an electric handle can keep a buyer returning for compatible heads, much like a printer keeps selling matching cartridges. P&G earns more when shoppers choose special-purpose paste or powered brushing, but mature markets leave little room for more brushing occasions. Trust, proven benefits and products that fit the installed handles keep the cycle intact.
Personal Health Care
Digestive aids, vitamins and cold remedies such as Metamucil, Neurobion, Pepto-Bismol, Vicks and Align are roughly 6% of sales. P&G gained half a percentage point of shopper spending despite a mild North American cold season.
Competes with Advil and Centrum (Haleon) · Tylenol, Zyrtec and Zarbee's (Kenvue)
In plain English
Not every pack waits for a daily chore. Vicks and Pepto-Bismol are bought when symptoms appear; Metamucil, Neurobion and Align can become continuing health routines. Together they give P&G a small medicine cabinet spanning seasonal and repeat needs.
Pharmacies, retailers and online shops reorder as illness and wellness demand moves. A bad cold season lifts remedies quickly; a mild one leaves them on the shelf, while fiber, vitamin and digestive products depend more on people sticking with a routine. P&G turns trusted names and reliable quality into sales, but health rules and the timing of respiratory illness can change results from one year to the next.
Grooming
Gillette and Venus sell handles, replacement blades and shave products; Braun adds electric shavers. P&G holds more than 60% of blades and razors, but fewer units sold and its market position slipped.
Competes with Schick, Wilkinson Sword and Billie (Edgewell) · i9000, 7000 and 5000 electric shavers (Philips)
In plain English
A razor handle is the durable doorway; the blade that dulls is the repeat purchase. Gillette and Venus sell both sides of that pairing along with shave preparations, while Braun sells electric devices that are replaced less often.
Shoppers pay through stores and online sellers, returning for blades that fit the handle already at home. That installed base is valuable, provided people keep shaving and do not switch systems. Braun brings larger one-off purchases but slower replacement. P&G remains dominant in blades and razors, though this year's lower unit purchases and lost ground show that habit alone does not protect the franchise.
Fabric CareLaundry detergent and scent boosters are P&G's largest business, led by Tide, Ariel, Downy and Gain. It is roughly 23% of sales; input costs and the shelf space retailers grant it are the key checks.Laundry detergent and scent boosters are P&G's largest business, led by Tide, Ariel, Downy and Gain. It is roughly 23% of sales; input costs and the shelf space retailers grant it are the key checks.
In plain English
Start with the laundry room. P&G sells the liquids, powders, single-wash packets and scent boosters that clean clothes, under names such as Tide, Ariel, Downy and Gain. Every finished load brings the next purchase a little closer.
Households pay for reliable cleaning, a preferred smell and easier dosing, usually through large retailers. Walmart alone handles 16% of P&G's companywide sales, so access to its shelves and shopping results matters. Cheaper store brands limit price increases, while chemicals, fragrances and packaging determine much of what each refill costs P&G to make.
Competes with OMO/Dirt Is Good and Comfort (Unilever) · Persil and all (Henkel)
Home CareDish, surface, air and floor cleaners under Cascade, Dawn, Fairy, Febreze, Mr. Clean and Swiffer make up roughly 12% of sales. Repeat use is dependable; chemical costs and staying in stock shape the payoff.Dish, surface, air and floor cleaners under Cascade, Dawn, Fairy, Febreze, Mr. Clean and Swiffer make up roughly 12% of sales. Repeat use is dependable; chemical costs and staying in stock shape the payoff.
In plain English
A dirty plate, stale room or dusty floor creates a small replacement cycle. Cascade and Dawn cover dishes; Febreze covers air and fabrics; Mr. Clean and Swiffer cover surfaces and floors. Some are cleaners, while others pair a reusable tool with pads or refills.
The money arrives one bottle, packet or replacement pad at a time through grocery stores, mass retailers and online shops. P&G can charge more when a product saves scrubbing or makes a chore simpler, but competing cleaners sit close by. Demand is steady; the moving pieces are household cleaning habits, store availability and the cost of chemicals and plastic packaging.
Competes with Finish, Lysol and Air Wick (Reckitt) · Palmolive, Ajax and Fabuloso (Colgate-Palmolive)
Baby CarePampers and Luvs diapers, training pants and wipes contribute roughly 9% of sales. Greater China grew around 20% in the year, helping offset the long-term drag from fewer births.Pampers and Luvs diapers, training pants and wipes contribute roughly 9% of sales. Greater China grew around 20% in the year, helping offset the long-term drag from fewer births.
In plain English
Babies turn diapers into a daily subscription without a contract. Parents buy Pampers or Luvs diapers, pull-on pants and wipes repeatedly until toilet training ends, choosing among prices and features such as fit, softness and absorbency.
P&G gets paid when retailers and online shops restock what families use. Better fit or comfort can persuade parents to buy a pricier pack, while household income determines how far they trade up. The number of births sets the pool of users, so growth depends on winning more families or selling them better products; a strong Greater China year helped despite that demographic headwind.
Competes with Huggies and Pull-Ups (Kimberly-Clark) · Moony and MamyPoko (Unicharm)
Family CareBounty towels, Charmin bathroom tissue and Puffs facial tissue are a roughly 8% business centered on North America. Sales slipped at a low-single-digit rate, so rebuilding household use matters more than finding a new occasion.Bounty towels, Charmin bathroom tissue and Puffs facial tissue are a roughly 8% business centered on North America. Sales slipped at a low-single-digit rate, so rebuilding household use matters more than finding a new occasion.
In plain English
The unglamorous aisle is also one of the most predictable: paper towels, bathroom tissue and facial tissues are used, discarded and bought again. Bounty, Charmin and Puffs serve those everyday jobs, mostly in North America.
P&G sells large, lightweight packs through clubs, stores and online sellers. Strong products and huge mills help, but these goods are costly to store and move for their value. Families can switch to store brands easily, and P&G lost some ground this year. Its task is to keep shoppers choosing the branded pack while pulp, energy and delivery costs move underneath it.
Competes with Kleenex, Cottonelle, Scott and Viva (Kimberly-Clark) · Angel Soft, Quilted Northern, Brawny and Sparkle (Georgia-Pacific)
Hair CareHead & Shoulders, Herbal Essences, Pantene and Rejoice sell shampoo, conditioner and treatments, together about 9% of sales. The business grew at a mid-single-digit rate, yet rivals still took a little market ground.Head & Shoulders, Herbal Essences, Pantene and Rejoice sell shampoo, conditioner and treatments, together about 9% of sales. The business grew at a mid-single-digit rate, yet rivals still took a little market ground.
In plain English
Shampoo is routine; a dandruff treatment or repair conditioner adds a reason to pay more. P&G covers both with Head & Shoulders, Herbal Essences, Pantene and Rejoice, selling bottles that empty over weeks rather than products meant to last for years.
Consumers pick them up in stores, salons and online, then return if the promised scalp, softness or repair benefit works. That repeat habit makes the line resilient, while specialist brands keep pressing at the expensive end. P&G grew this business during the year, but its slice of worldwide shopper spending still edged down, making brand relevance as important as category growth.
Competes with Dove, TRESemmé and Sunsilk (Unilever) · Schwarzkopf and Syoss (Henkel)
Oral CareCrest and Oral-B span toothpaste, rinses, hand brushes and powered brushes with replacement heads, worth roughly 8% of sales. Sales were flat after higher prices met fewer purchases; premium products carried the load.Crest and Oral-B span toothpaste, rinses, hand brushes and powered brushes with replacement heads, worth roughly 8% of sales. Sales were flat after higher prices met fewer purchases; premium products carried the load.
In plain English
Twice-a-day brushing turns a simple bathroom habit into repeat sales. Crest supplies paste and rinses; Oral-B adds ordinary brushes plus powered handles whose worn heads must be replaced.
Most shoppers buy through retailers, pharmacies, dentists or online stores. Toothpaste runs out quickly, while an electric handle can keep a buyer returning for compatible heads, much like a printer keeps selling matching cartridges. P&G earns more when shoppers choose special-purpose paste or powered brushing, but mature markets leave little room for more brushing occasions. Trust, proven benefits and products that fit the installed handles keep the cycle intact.
Competes with Colgate, Tom's, elmex and meridol (Colgate-Palmolive) · Sensodyne (Haleon)
Personal Health CareDigestive aids, vitamins and cold remedies such as Metamucil, Neurobion, Pepto-Bismol, Vicks and Align are roughly 6% of sales. P&G gained half a percentage point of shopper spending despite a mild North American cold season.Digestive aids, vitamins and cold remedies such as Metamucil, Neurobion, Pepto-Bismol, Vicks and Align are roughly 6% of sales. P&G gained half a percentage point of shopper spending despite a mild North American cold season.
In plain English
Not every pack waits for a daily chore. Vicks and Pepto-Bismol are bought when symptoms appear; Metamucil, Neurobion and Align can become continuing health routines. Together they give P&G a small medicine cabinet spanning seasonal and repeat needs.
Pharmacies, retailers and online shops reorder as illness and wellness demand moves. A bad cold season lifts remedies quickly; a mild one leaves them on the shelf, while fiber, vitamin and digestive products depend more on people sticking with a routine. P&G turns trusted names and reliable quality into sales, but health rules and the timing of respiratory illness can change results from one year to the next.
Competes with Advil and Centrum (Haleon) · Tylenol, Zyrtec and Zarbee's (Kenvue)
GroomingGillette and Venus sell handles, replacement blades and shave products; Braun adds electric shavers. P&G holds more than 60% of blades and razors, but fewer units sold and its market position slipped.Gillette and Venus sell handles, replacement blades and shave products; Braun adds electric shavers. P&G holds more than 60% of blades and razors, but fewer units sold and its market position slipped.
In plain English
A razor handle is the durable doorway; the blade that dulls is the repeat purchase. Gillette and Venus sell both sides of that pairing along with shave preparations, while Braun sells electric devices that are replaced less often.
Shoppers pay through stores and online sellers, returning for blades that fit the handle already at home. That installed base is valuable, provided people keep shaving and do not switch systems. Braun brings larger one-off purchases but slower replacement. P&G remains dominant in blades and razors, though this year's lower unit purchases and lost ground show that habit alone does not protect the franchise.
Competes with Schick, Wilkinson Sword and Billie (Edgewell) · i9000, 7000 and 5000 electric shavers (Philips)
Named in filings, launches and programs
- Feminine CareProduct lineAlways, Always Discreet and Tampax cover menstrual and adult-incontinence needs; roughly 7% of sales, flat for the year.
- Personal CareProduct lineNative, Old Spice, Safeguard and Secret make up roughly 6% of sales and grew at a high-single-digit rate.
- Skin CareProduct lineOlay and SK-II are roughly 4% of sales; SK-II posted six straight quarters of double-digit growth.
- ThorneBrand · AnnouncedA pending $3.8 billion purchase would add supplements and personalized wellness sold through consumers, health professionals and professional sports.
- Tide evoProduct · RampingA concentrated tile-shaped detergent with no disclosed sales; its nationwide U.S. expansion remained on track.
- Supply Chain 3.0Platform · RampingAn internal planning system linking shopping signals, inventory, production and material orders; it is meant to cut waste, not earn revenue.
Feminine CareProduct line
Always, Always Discreet and Tampax cover menstrual and adult-incontinence needs; roughly 7% of sales, flat for the year.
Personal CareProduct line
Native, Old Spice, Safeguard and Secret make up roughly 6% of sales and grew at a high-single-digit rate.
Skin CareProduct line
Olay and SK-II are roughly 4% of sales; SK-II posted six straight quarters of double-digit growth.
ThorneBrand · Announced
A pending $3.8 billion purchase would add supplements and personalized wellness sold through consumers, health professionals and professional sports.
Tide evoProduct · Ramping
A concentrated tile-shaped detergent with no disclosed sales; its nationwide U.S. expansion remained on track.
Supply Chain 3.0Platform · Ramping
An internal planning system linking shopping signals, inventory, production and material orders; it is meant to cut waste, not earn revenue.