Playtika (PLTK)
Operator of free-to-play mobile games powered by live operations and virtual-item purchases.
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Operates free-to-play mobile games across social casino and casual formats, earning almost all revenue from optional virtual-item purchases. A shared live-operations system supports player personalization and marketing, while Apple and Google remain central to distribution and transaction processing.
Develops and operates a global portfolio of free-to-play mobile games spanning social casino, cards, puzzles and social builders. Key titles include Bingo Blitz, Slotomania, June's Journey, Solitaire Grand Harvest, Dice Dreams, Domino Dreams and Disney Solitaire. Casual games generate most revenue, while the player base is U.S.-weighted and operations span countries including Israel, Ukraine, Romania, Germany, Poland and the United States.
Earns almost all revenue from optional purchases of virtual items, supported by advertising. Shared live operations pair player segmentation and personalization with content releases, tournaments, loyalty programs and marketing; direct-to-consumer webstores complement Apple and Google distribution.
Depends on Apple and Google for much of transaction processing and substantially all gameplay, while the largest titles supply most revenue.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 31, 2026 | Roth Capital | Reiterate | Rating: —Target: $3.50 | Target: $2.75 |
| Aug 10, 2026 | Morgan Stanley | Target | Target: $8.25 | Target: $4.25 |
| Aug 7, 2026 | Goldman Sachs | Target | Target: $8.75 | Target: $3.75 |
| May 27, 2026 | Roth Capital | Reiterate | Rating: —Target: $6 | Target: $3.50 |
| Nov 3, 2025 | Loop Capital Markets | Target | Target: — | Target: $3.75 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $438.5M · Total debt $2.51B · Total assets $3.29B · Shareholders' equity −$399.9M
- Revenue
- $731.1M
- Operating income
- $134.6M
- Net income
- $48.0M
HistoryDividendAnnual yield
| Institutions | 15.77% | 60.13M shares | |
|---|---|---|---|
| 183 holders · as of Jun 30, 2026 | |||
| Insiders | 7.12% | 27.17M shares | |
| 14 holders · as of Sep 21, 2026 | |||
| Other | 77.11% | 294.12M shares | |
| remainder | |||
381.42M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Robert AntokolInsiderdirector, officer: See Remarks | 5.41% | 20.62M | filed Aug 5, 2026 |
BlackRock, Inc.Institution | 1.57% | 5.98M | as of Jun 30, 2026 |
Two Sigma Investments, LPInstitution | 1.13% | 4.32M | as of Jun 30, 2026 |
LSV Asset ManagementInstitution | 0.97% | 3.72M | as of Jun 30, 2026 |
AQR Capital Management LLCInstitution | 0.90% | 3.43M | as of Jun 30, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
- Take-Two Interactive
Zynga's casual games and social casino contest mobile play and spend.
- Allstate
Product Madness is a scaled rival in free-to-play social casino.
- Microsoft
King's Candy Crush portfolio contests casual mobile time and spending.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Playtika | $2.32 | +0.37% | $878.7M | — | 3.6 | 0.3 | +5.0% |
| Take-Two Interactive | $205.15 | −2.27% | $39.25B | — | 25.2 | 5.9 | +2.0% |
| Allstate | $230.72 | −5.00% | $62.52B | 4.8 | 8.2 | 0.9 | −7.2% |
| Microsoft | $496.48 | −1.02% | $3.72T | 27.9 | 25.3 | 11.2 | +17.8% |
| Median | 16.4 | 25.2 | 5.9 | +2.0% |