Reborn Coffee (REBN)
Specialty-coffee retailer, wholesaler, and developing franchisor centered on California.
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Generates revenue through California specialty-coffee retail stores, wholesale distribution, and an early-stage franchise operation, selling beverages and food while developing a branded store system.
Runs a California-centered specialty-coffee model through company-operated retail stores, wholesale distribution, and an early-stage franchise system. The customer offering spans coffee, tea, Reborn-branded water, other beverages, bakery items, and desserts; the franchise business supplies specialty-roasted coffee while developing stores under the Reborn Coffee marks.
Execution requires operating retail, wholesale, and franchise workflows around a geographically concentrated California footprint. The franchise subsidiary had one franchise at year-end and was still developing the store system, while the company was in a loss-making expansion phase. The recovered filing excerpts do not disclose channel revenue mix, total store count, employee total, or wholesale-customer concentration.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $309.9K · Total debt $7.1M · Total assets $11.8M · Shareholders' equity $366.7K
- Revenue
- $6.3M
- Operating income
- −$1.6M
- Net income
- −$2.6M
No dividends on record.
| Institutions | 2.02% | 174.4K shares | |
|---|---|---|---|
| 8 holders · as of Jun 30, 2026 | |||
| Insiders | 19.95% | 1.72M shares | |
| 3 holders · as of Aug 6, 2026 | |||
| Other | 78.03% | 6.73M shares | |
| remainder | |||
8.62M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Charles C. JeongInsiderdirector, 10 percent owner | 13.84% | 1.19M | filed Mar 5, 2026 |
Scott LeeInsider10 percent owner | 4.59% | 395,445 | filed Feb 21, 2025 |
Jung Jae LimInsiderdirector, officer: CEO and Interim CFO | 1.52% | 131,387 | filed Aug 6, 2026 |
Susquehanna International Group, LLPInstitution | 0.61% | 52,257 | as of Jun 30, 2026 |
Vanguard Fiduciary Trust CoInstitution | 0.53% | 45,934 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jul 14, 2026 | Jung Jae Lim | director, officer: CEO and Interim CFO | +131,387 | $180,000.00 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Reborn Coffee | $0.9100 | +4.60% | $7.1M | — | — | 0.4 | +360.5% |
| Starbucks | $95.33 | +0.45% | $108.19B | 54.5 | 31.9 | 2.8 | −1.4% |
| Dutch Bros | $39.09 | −0.15% | $6.76B | 54.4 | 35.6 | 3.6 | +32.5% |
| Black Rock Coffee Bar | $7.21 | −1.10% | $131.4M | 108.3 | 29.6 | 0.6 | — |
| Median | 54.5 | 31.9 | 2.8 | +15.5% |