Reed's (REED)
Markets ginger beverages and natural craft sodas through an asset-light model.
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Sells Reed's ginger drinks and Virgil's craft sodas, alongside ready-to-drink alcohol and functional sodas, through wholesale, retail, and e-commerce channels. Its asset-light model uses independent co-packers for all production and third parties for distribution.
Sells ginger beer and ginger ale under the Reed's brand, alongside Virgil's handcrafted sodas. The portfolio also includes alcoholic ready-to-drink ginger drinks, functional sodas, and Flying Cauldron butterscotch soda, with pressed ginger, reduced-sugar choices, and clean-label formulations.
Earns revenue by selling finished beverage cases to distributors, retailers, and direct consumers through natural and specialty wholesalers, direct-store-delivery networks, customer warehouses, company websites, Amazon, and other e-commerce retailers. Its established base is predominantly in the United States; the Asia-Pacific operation has not generated material sales.
Uses an asset-light operating model: independent co-packers make, bottle, and package products to its specifications while internal teams direct brand, product, sales, and distribution development. The model depends on external production capacity, distributor and retailer effort, shelf space, promotional allowances, input availability, and food-labeling and alcohol-distribution rules.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $2.4M · Total debt $822.0K · Total assets $15.4M · Shareholders' equity −$1.5M
- Revenue
- $7.5M
- Operating income
- −$4.1M
- Net income
- −$4.3M
No dividends on record.
| Insiders | 53.68% | 6.36M shares | |
|---|---|---|---|
| 2 holders · as of Jun 5, 2026 | |||
| Other | 46.32% | 5.49M shares | |
| remainder | |||
11.86M company shares as of Sep 22, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Deng, ShufenInsider | 53.66% | 6.36M | filed Jun 5, 2026 |
Joseph GraceInsider | 0.01% | 1,683 | filed Oct 20, 2016 |
Era Regenerative Medicine LtdStrategic | —57.80% of class, as filed | — | filed Jun 11, 2025 |
Handelsbanken Fonder ABInstitution | —4.00% of class, as filed | — | filed Feb 12, 2021 |
J. BelloInsider | —9.87% of class, as filed | — | filed Jun 7, 2023 |
Insider tradesForm 4
Nothing filed in the last 12 months.
- Keurig Dr Pepper
Canada Dry, Schweppes and IBC dominate ginger ale and craft-soda shelves.
- Zevia
Zero-sugar ginger ale and soda compete for wellness-oriented shelves.
- Anheuser-Busch InBev (ADR)
Cutwater and NÜTRL pressure alcoholic RTD cocktail and seltzer occasions.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Reed's | $0.6445 | +0.36% | $7.6M | — | — | 0.3 | −21.4% |
| Keurig Dr Pepper | $31.58 | +3.14% | $41.66B | 30.8 | 12.8 | 2.1 | +75.6% |
| Zevia | $1.36 | −2.52% | $99.8M | — | — | 0.6 | +1.1% |
| Anheuser-Busch InBev (ADR) | $78.49 | +0.69% | $153.52B | 16.5 | — | 2.5 | +6.4% |
| Median | 23.7 | 12.8 | 2.1 | +6.4% |