Vivid Seats (SEAT)
Connects fans, ticket sellers, partners, and event-discovery properties across live entertainment.
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Operates a marketplace that connects buyers, sellers, and partners for sports, concert, theater, and other event tickets, with Resale inventory alongside owned digital channels. The portfolio includes its site and app, Rewards, private-label distribution, a Las Vegas travel and entertainment marketplace, and Wavedash in Japan.
Operates through Marketplace and Resale, connecting ticket buyers, sellers, and partners across sports, concerts, theater, and other live events. Revenue comes from processing transactions on owned properties and private-label partner channels, plus ticket inventory bought for resale on its own marketplace and other platforms.
Current product surfaces include the Vivid Seats website and app, Vivid Seats Rewards, Vegas.com for Las Vegas entertainment and travel, and Wavedash for Japan-based secondary ticketing. The model relies on marketplace technology, broad ticket selection, buyer guarantees, and customer service around live-event transactions.
Execution depends on ticket supply, discretionary consumer spending, search and app marketplace rules, partner relationships, and secondary-market ticket-transfer regulation. Vivid Picks has been closed and should not be treated as a current product.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 25, 2026 | Deutsche Bank | Reiterate | Rating: —Target: $7 | Target: $7.50 |
| Aug 5, 2026 | RBC Capital | Reiterate | Rating: —Target: $12 | Target: $9 |
| Jun 10, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $7.75 | Target: $9.25 |
| May 6, 2026 | Morgan Stanley | Target | Target: $7 | Target: $7.75 |
| Mar 13, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $9 | Target: $7 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $136.7M · Total debt $401.0M · Total assets $688.8M · Shareholders' equity −$105.1M
- Revenue
- $129.9M
- Operating income
- −$6.4M
- Net income
- −$14.3M
| Institutions | 80.27% | 9.02M shares | |
|---|---|---|---|
| 76 holders · as of Jun 30, 2026 | |||
| Insiders | 6.84% | 768.6K shares | |
| 16 holders · as of Sep 15, 2026 | |||
| Strategic holders | 35.12% | 3.95M shares | |
| 1 holder · as of Nov 7, 2025 | |||
| Adds to | 122.23% | ||
11.24M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 122.23%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
GTCR Investment Xi LLC1,2Strategic10 percent owner | 35.12% | 3.95M | filed Nov 7, 2025 |
GTCR LLCInstitution | 33.53% | 3.77M | as of Jun 30, 2026 |
Security Benefit Life Insurance Co /KS/Institution | 19.50% | 2.19M | as of Jun 30, 2026 |
Blackbarn Capital Partners LPInstitution | 4.45% | 500,000 | as of Jun 30, 2026 |
Sun Life Financial IncInstitution | 3.70% | 415,529 | as of Jun 30, 2026 |
- GTCR Investment Xi LLC's transaction reports restate only vehicles that traded; the 2025 ownership statement (3.95M) is used instead.
- GTCR Investment Xi LLC reports a block also reported by GTCR LLC; it is counted once, under GTCR LLC.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 14, 2026 | Austin Arnett | officer: General Counsel | −64 | $4.86 |
| Aug 13, 2026 | Austin Arnett | officer: General Counsel | −11 | $7.22 |
| Jun 12, 2026 | Austin Arnett | officer: General Counsel | −62 | $8.36 |
| May 13, 2026 | Austin Arnett | officer: General Counsel | −10 | $8.53 |
| Mar 12, 2026 | Austin Arnett | officer: General Counsel | −247 | $5.08 |
- StubHub
Direct secondary-ticket rival across sports, concerts, and theater
- Live Nation Entertainment
Ticketmaster scale pressures primary, resale, and event discovery
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Vivid Seats | $3.89 | −0.89% | $44.1M | — | — | 0.1 | −9.6% |
| StubHub | $5.46 | −4.88% | $2.01B | — | 11.5 | 1.0 | +33.2% |
| Live Nation Entertainment | $169.83 | −0.01% | $39.52B | — | 141.6 | 1.5 | +9.4% |
| Median | — | 76.6 | 1.3 | +21.3% |