TruGolf (TRUG)
Indoor golf simulators and E6 software for home and commercial venues.
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Produces launch monitors and indoor golf simulators, then pairs them with E6 software, installation, support, and subscriptions. Revenue combines completed system installations, perpetual licenses, and software contracts recognized over their terms, with sales supported by direct teams and a reseller network.
Combines indoor golf-simulator hardware, proprietary E6 software, installation, and support for residential and commercial customers. Its portfolio ranges from portable and ceiling-mounted launch monitors to packaged and custom simulator systems, backed by direct sales and resellers.
E6 GOLF is the flagship software focus, while E6 CONNECT remains a legacy platform sold in owned and subscription configurations. Subscription revenue is recognized over contract terms; hardware and perpetual-license revenue follows completed, accepted installation.
Operates from Utah with an established United States and Canada network and resellers across Europe, Australia, and Africa. Product adoption depends on accurate launch monitoring, software interoperability, licensed course content, specialized suppliers, distributors, and third-party systems providers.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $6.4M · Total debt $4.0M · Total assets $18.0M · Shareholders' equity $2.1M
- Revenue
- $5.8M
- Operating income
- −$222.0K
- Net income
- −$447.8K
No dividends on record.
| Institutions | 1.96% | 37.7K shares | |
|---|---|---|---|
| 9 holders · as of Jun 30, 2026 | |||
| Insiders | 1.35% | 26.0K shares | |
| 2 holders · as of Apr 25, 2025 | |||
| Other | 96.69% | 1.86M shares | |
| remainder | |||
1.92M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (1.92M in the company's Sep 23, 2026 report, 535.6K elsewhere); stakes use the report.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Christopher Jon JonesInsiderdirector, 10 percent owner, officer: Chief Executive Officer | 0.91% | 10,089 B · 7,489 A | filed Apr 25, 2025 |
Virtu Financial LLCInstitution | 0.64% | 12,345 A | as of Jun 30, 2026 |
Ewa, LLCInstitution | 0.53% | 10,190 A | as of Jun 30, 2026 |
Morgan StanleyInstitution | 0.52% | 10,000 A | as of Jun 30, 2026 |
Steve Rolfe JohnsonInsider10 percent owner, officer: Chief Hardware Officer | 0.44% | 5,890 B · 2,574 A | filed Apr 25, 2025 |
Insider tradesForm 4
Nothing filed in the last 12 months.
