urban-gro (UGRO)
Public sports media platform built around cricket rights, production, and fan experiences.
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urban-gro is a Nasdaq-listed company that shifted from controlled environment agriculture services to sports, media, and experiential marketing after its Flash Sports & Media merger. Its current operating focus is cricket, including live event production, media rights, sponsorship, ticketing, and branded fan experiences through IPG and the Lanka Premier League.
urban-gro, Inc. is a small Nasdaq-listed company that has materially changed its business profile. Founded as a controlled environment agriculture services and equipment integrator, it wound down legacy service operations in 2025 and completed a merger with Flash Sports & Media in February 2026. The company now operates its sports and media business under the Flash brand, focused on live events, original content, media distribution, sponsorship, ticketing, and branded fan experiences.
Its core operating subsidiary, IPG, is a UAE-based cricket production and rights company tied to the Lanka Premier League and additional league rights in markets such as Singapore, Malaysia, Zimbabwe, and Kuwait. The model depends on maintaining event rights, securing broadcasters, sponsors, franchises, and partners, and sustaining Nasdaq listing compliance after a recent restructuring.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $2.4M · Total debt $3.2M · Total assets $266.0M · Shareholders' equity $125.2M
- Revenue
- $44.3K
- Operating income
- −$6.5M
- Net income
- −$7.9M
No dividends on record.
| Institutions | ≥ 0.14% | 80.8K shares | |
|---|---|---|---|
| 14 holders · as of Jun 30, 2026 | |||
| Other | ≤ 99.86% | 56.64M shares | |
| remainder | |||
56.72M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (56.72M in the company's Sep 23, 2026 report, 604.2K elsewhere); stakes use the report.
Institutional filings for FLZH (100% of the company) are not on file here, so the institutional figure is a floor.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
HRT Financial LPInstitution | 0.04% | 22,683 | as of Jun 30, 2026 |
Virtu Financial LLCInstitution | 0.04% | 22,005 | as of Jun 30, 2026 |
Morgan StanleyInstitution | 0.02% | 11,165 | as of Jun 30, 2026 |
Citadel Advisors LLCInstitution | 0.02% | 11,110 | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 0.01% | 7,614 | as of Jun 30, 2026 |
Insider tradesForm 4
Nothing filed in the last 12 months.
Not reported.