Viking (VIK)
Operates adults-only river, ocean, and expedition cruises built around destinations.
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Sells destination-focused river, ocean, and expedition cruises, primarily to older English-speaking travelers. Standardized small ships support consistent itineraries and crew deployment, while North America supplies most guests and concentrated voting control remains with the principal shareholder.
Operates destination-focused river, ocean, and expedition cruises for adults, with a single-language onboard environment and no casinos. North America supplies most guests, while itineraries span European rivers, ocean destinations, polar regions, and the Great Lakes.
Builds repeatable small-ship platforms across its three cruise categories. Standardized layouts support crew interchangeability, operating flexibility, and shipyard efficiency, while culturally oriented itineraries distinguish the product from entertainment-led cruising.
Depends on demand from primarily older, English-speaking travelers and on ships that require advance construction and financing. Travel restrictions and port access can halt operations, and special shares preserve concentrated voting control after the public listing.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 31, 2026 | Barclays | Reiterate | Rating: —Target: $93 | Target: $90 |
| Aug 24, 2026 | Mizuho Securities | Target | Target: $75 | Target: $82 |
| Aug 20, 2026 | Stifel Nicolaus | Target | Target: $125 | Target: $120 |
| Aug 19, 2026 | UBS | Reiterate | Rating: —Target: $100 | Target: $121 |
| Aug 13, 2026 | Stifel Nicolaus | Target | Target: $105 | Target: $125 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $3.99B · Total debt $6.19B · Total assets $13.78B · Shareholders' equity $1.65B
- Revenue
- $2.19B
- Operating income
- $643.9M
- Net income
- $587.4M
No dividends on record.
| Institutions | ≈ 94.17% | 419.69M ADS | |
|---|---|---|---|
| 637 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 24.83% | 110.66M ADS | |
| 9 holders · as of Sep 15, 2026 | |||
| Adds to | 119.00% | ||
445.68M ADS as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 119.00%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Torstein HagenInsiderdirector, officer: Chairman and CEO | 24.39% | 108.68M ordinary | filed Mar 18, 2026 |
Capital Research Global InvestorsInstitution | 11.45% | 25.52M ADS · 25.52M ADS | as of Jun 30, 2026 |
FMR LLCInstitution | 7.63% | 16.99M ADS · 16.99M ADS | as of Jun 30, 2026 |
Canada Pension Plan Investment BoardInstitution | 5.05% | 11.24M ADS · 11.24M ADS | as of Jun 30, 2026 |
Invesco Ltd.Institution | 5.01% | 11.16M ADS · 11.16M ADS | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 11, 2026 | Milton Hugh | officer: EVP, Sales | −20,000 | $85.57 |
| Jun 15, 2026 | Anton Hofmann | officer: EVP, Group Operations | −94,276 | $95.33 |
| Jun 16, 2026 | Richard Marnell | officer: EVP, Marketing | −159 | $94.67 |
| Jun 15, 2026 | Richard Marnell | officer: EVP, Marketing | −6,120 | $94.30 |
| Jun 12, 2026 | Richard Marnell | officer: EVP, Marketing | −11,287 | $92.85 |
- Royal Caribbean Group
Broad overlap across river, premium ocean, and expedition cruising
- Carnival
Premium, luxury small-ship, and expedition cruise overlap
- Norwegian Cruise Line
Premium and luxury ocean overlap through Oceania and Regent
- Lindblad Expeditions
Specialist overlap in educational expedition cruising
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Viking | $84.58 | −1.71% | $38.23B | 28.5 | 23.3 | 5.5 | +16.5% |
| Royal Caribbean Group | $256.23 | +2.39% | $67.12B | 15.5 | 13.6 | 3.6 | +6.5% |
| Carnival | $22.81 | +2.24% | $30.56B | 10.0 | 10.0 | 1.1 | +5.3% |
| Norwegian Cruise Line | $14.59 | +2.42% | $6.54B | 8.9 | 11.2 | 0.6 | +4.9% |
| Lindblad Expeditions | $28.85 | +1.97% | $1.86B | — | 83.1 | 2.2 | +18.6% |
| Median | 10.0 | 12.4 | 1.7 | +5.9% |