Vipshop (ADR) (VIPS)
Sells branded merchandise through online flash sales and outlet malls.
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Time-limited online flash sales of branded merchandise form the core of a China-focused off-price retail business. Vip.com is complemented by Shan Shan Outlets, which adds physical outlet malls; the online business operates through a Cayman holding-company and VIE structure.
Runs a China-focused off-price retail business through time-limited online flash sales of branded merchandise. Its Vip.com channel spans apparel, sportswear, shoes and bags, beauty products, supermarket goods, and home and lifestyle products. Merchandise selection draws on historical patterns, fashion trends, seasonality, customer feedback, and consumer insights.
Shan Shan Outlets extends the model into physical outlet malls, complementing the online channels. The group also reports internet finance, offline shops, and City Outlets within Other operations.
The listed Cayman Islands holding company reaches its Chinese online-retail operations through subsidiaries and consolidated VIEs. Vipshop E-Commerce holds the primary licenses for those internet-related operations.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 27, 2026 | Nomura | Downgrade | Target: $15 | Target: $14 |
| Aug 26, 2026 | Morgan Stanley | Target | Target: $18 | Target: $16 |
| May 22, 2026 | UBS | Target | Target: $12.50 | Target: $18.50 |
| Dec 30, 2025 | Jefferies | Target | Target: $17.60 | Target: $22.60 |
| Nov 21, 2025 | Barclays | Reiterate | Rating: —Target: $19 | Target: $21 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $4.90B · Total debt $1.73B · Total assets $12.81B · Shareholders' equity $6.71B
- Revenue
- $3.70B
- Operating income
- $226.8M
- Net income
- $642.6M
Reported in CNY, converted at the latest exchange rate
HistoryDividendAnnual yield
| Institutions | 51.57% | 253.76M ADS | |
|---|---|---|---|
| 299 holders · as of Jun 30, 2026 | |||
| Insiders | 16.82% | 82.74M ADS | |
| 9 holders · as of Sep 10, 2026 | |||
| Strategic holders | 7.81% | 38.41M ADS | |
| 1 holder · as of Feb 11, 2022 | |||
| Other | 23.80% | 117.13M ADS | |
| remainder | |||
492.04M ADS (1 ADS = 0 ordinary shares) as of Aug 21, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
The share count is from the company's Dec 2022 annual report; nothing newer is on file here.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
UBS Group AG directly and on behalf of certain subsidiariesInstitution | 16.37% | 80.56M | filed May 10, 2022 |
Eric Ya ShenInsiderdirector, 10 percent owner, officer: Chief Executive Officer | 16.20% | 15.56M B ordinary · 383,259 A ordinary | filed Mar 18, 2026 |
Harris Associates L.P.Strategic | 7.81% | 38.41M | filed Feb 11, 2022 |
FIL LtdInstitution | 5.30% | 26.07M A ADS | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 3.87% | 19.06M A ADS | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 8, 2026 | Yuhua Wang | officer: Chief Financial Officer | −2,499 | $64.95 |
| Sep 8, 2026 | Donghao Yang | director | −479 | $64.80 |
| Jul 7, 2026 | Chun Liu | director | −174 | $67.31 |
| Jul 7, 2026 | Tianmin Li | officer: Chief Technology Officer | −2,518 | $67.45 |
| Jun 9, 2026 | Yuhua Wang | officer: Chief Financial Officer | −2,589 | $69.12 |
- Alibaba Group (ADR)
Taobao and Tmall offer broad branded online retail
- JD.com (ADR)
Direct retail and marketplace services cover overlapping merchandise
- PDD (ADR)
Value marketplace and group buying target price-sensitive shoppers
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Vipshop (ADR) | $12.52 | −1.18% | $6.23B | 4.1 | 5.6 | 0.4 | +1.1% |
| Alibaba Group (ADR) | $111.74 | −3.90% | $278.68B | 26.4 | 17.0 | 1.8 | +14.7% |
| JD.com (ADR) | $27.23 | −0.56% | $38.44B | 18.1 | 8.5 | 0.2 | +2.5% |
| PDD (ADR) | $79.41 | −1.17% | $114.37B | 8.5 | 8.9 | 1.7 | +14.0% |
| Median | 18.1 | 8.9 | 1.7 | +14.0% |