Vera Bradley (VRA)
Designs patterned handbags, travel goods, accessories and gifts for women.
Something off on this page? Send us feedback.
Designs colorful patterned handbags, luggage, travel items, fashion and home accessories, and gifts for women. The omnichannel retailer is refocusing on its core Vera Bradley brand following the sale of Pura Vida.
Colorful patterned handbags, luggage, travel items, fashion and home accessories, and gifts for women are the core offer. The product proposition began with a travel-accessories gap identified by the Indiana founders and has remained defined by distinctive patterns and color.
An original wholesale brand was broadened through e-commerce, full-line stores, and outlet stores, creating its omnichannel retail model. The public company is headquartered in Roanoke, Indiana and now concentrates on the core Vera Bradley business.
Pura Vida, the jewelry and accessories lifestyle business acquired after the core-brand restoration effort, was sold and is reported as discontinued operations. Its departure leaves Vera Bradley as the group’s current operating focus.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $34.2M · Total debt $71.0M · Total assets $239.3M · Shareholders' equity $132.3M
- Revenue
- $71.6M
- Operating income
- $4.1M
- Net income
- $4.5M
No dividends on record.
| Institutions | 37.57% | 10.68M shares | |
|---|---|---|---|
| 69 holders · as of Jun 30, 2026 | |||
| Insiders | 50.51% | 14.37M shares | |
| 16 holders · as of Jul 7, 2026 | |||
| Other | 11.92% | 3.39M shares | |
| remainder | |||
28.44M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
P. Michael MillerInsider10 percent owner | 15.97% | 4.54M | filed Apr 8, 2025 |
Patricia R. Miller1Insider10 percent owner | 10.70% | 3.04M | filed Aug 1, 2025 |
Robert J. HallInsiderdirector, other: MEMBER OF A 10% OWNER GROUP | 9.07% | 2.58M | filed Apr 7, 2026 |
Royce & Associates LPInstitution | 4.53% | 1.29M | as of Jun 30, 2026 |
Ian BickleyInsiderdirector, officer: Chief Executive Officer | 4.20% | 1.19M | filed Jul 7, 2026 |
- Patricia R. Miller's own ownership statement (13G, Aug 1, 2025) reports fewer shares than the transaction reports; the statement is used.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jun 12, 2026 | Andrew Meslow | director | +24,926 | $3.73 |
| Jun 12, 2026 | Ian Bickley | director, officer: Chief Executive Officer | +28,901 | $3.87 |
| Dec 12, 2025 | Ian Bickley | director | +53,000 | $1.94 |
| Dec 12, 2025 | Andrew Meslow | director | +250,000 | $1.98 |
| Dec 15, 2025 | Andrew Meslow | director | +50,000 | $1.93 |
