Advantage Solutions (ADV)
Runs outsourced sales, merchandising, sampling, and retailer support for CPG brands and retailers.
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Provides outsourced sales, merchandising, sampling, and retailer support for CPG manufacturers and retailers, primarily in North America. Revenue comes through Branded Services, Experiential Services, and Retailer Services, with execution tied to client spending, event volumes, labor availability, and retail demand.
Provides outsourced sales, marketing, merchandising, sampling, and retailer support for CPG manufacturers and retailers. Branded Services covers brokerage, headquarter sales, branded merchandising, and omni-commerce marketing; Experiential Services runs sampling, demonstrations, and events; Retailer Services supports private brands, store resets, category work, and retail-location marketing.
Operations are primarily North American, with strategic investments and offices in select international markets. The model is labor-intensive and client-service based, built around retail execution, shopper engagement, private-brand development, and data-enabled sales and category work.
Performance depends on CPG and retailer client spending, part-time labor availability and wage rules, event volumes, retail execution demand, data and analytics technology, and continued portfolio simplification and debt reduction after divestitures.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 6, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $0.75 | Target: $34 |
| Mar 3, 2026 | Morgan Stanley | Target | Target: $1.50 | Target: $0.75 |
| Dec 17, 2025 | Morgan Stanley | Reiterate | Rating: —Target: $2 | Target: $1.50 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $102.3M · Total debt $1.54B · Total assets $2.54B · Shareholders' equity $401.8M
- Revenue
- $889.5M
- Operating income
- $1.7M
- Net income
- −$62.7M
No dividends on record.
| Institutions | 29.84% | 3.83M shares | |
|---|---|---|---|
| 88 holders · as of Jun 30, 2026 | |||
| Insiders | 59.42% | 7.62M shares | |
| 17 holders · as of Sep 4, 2026 | |||
| Other | 10.74% | 1.38M shares | |
| remainder | |||
12.82M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Topco L.P. KarmanInsider10 percent owner | 54.58% | 7.00M | filed May 18, 2026 |
Leonard Green & Partners, L.P.Institution | 4.82% | 618,000 | as of Jun 30, 2026 |
CVC Management Holdings Ii Ltd.Institution | 4.77% | 611,600 | as of Jun 30, 2026 |
Castleknight Management LPInstitution | 4.53% | 581,347 | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 2.65% | 339,775 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 18, 2026 | David A. Peacock | director, officer: Chief Executive Officer | +800 | $34.60 |
| May 19, 2026 | David A. Peacock | director, officer: Chief Executive Officer | +800 | $34.60 |
| Mar 20, 2026 | James M. Kilts | director | +33,554 | $0.7681 |
| Mar 23, 2026 | James M. Kilts | director | +30,999 | $0.7911 |
| Mar 11, 2026 | James M. Kilts | director | +16,759 | $0.6996 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Advantage Solutions | $33.12 | +1.28% | $434.7M | — | 28.2 | 0.1 | +1.8% |
| Omnicom Group | $75.27 | −0.43% | $20.74B | 40.9 | 7.3 | 0.9 | +63.4% |
| WPP (ADR) | $25.68 | +0.12% | $5.53B | — | — | 0.3 | −3.9% |
| Stagwell | $8.46 | +1.26% | $2.07B | 134.7 | 7.1 | 0.7 | +11.3% |
| Ibotta | $41.61 | +1.25% | $1.04B | — | 781.7 | 3.0 | +3.3% |
| Median | 87.8 | 7.3 | 0.8 | +7.3% |