American Outdoor Brands (AOUT)
Builds outdoor lifestyle and shooting-sports accessories through a multi-brand portfolio.
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Sells outdoor lifestyle and shooting-sports accessories across hunting, fishing, outdoor cooking, personal security, and related activities. Revenue runs through e-commerce and traditional channels, with a brand-lane model and an asset-light supply chain shaped by large customers, Asian suppliers, tariffs, and ongoing portfolio cleanup.
Runs a 19-brand portfolio across outdoor lifestyle and shooting sports, including BUBBA, Caldwell, Grilla, MEAT! Your Maker, and licensed Smith & Wesson marks. The public company began trading in 2020 after Smith & Wesson separated its outdoor products and accessories business.
Operations are centered in Columbia, Missouri, where product development, distribution, customer service, and research functions sit; most manufacturing and assembly is contracted to third parties in Asia. Brand work is organized around four consumer lanes.
Sales move through e-commerce and traditional channels, with direct-to-consumer activity tied to MEAT! Your Maker and Grilla. The business depends on steady new-product flow, third-party suppliers in Asia, tariff conditions, large-customer exposure, and the planned ust divestiture.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 4, 2026 | Lake Street | Reiterate | Rating: —Target: $15 | Target: $16 |
| Sep 4, 2026 | Roth Capital | Reiterate | Rating: —Target: $13.50 | Target: $17 |
| Jun 26, 2026 | Lake Street | Reiterate | Rating: —Target: $14 | Target: $15 |
| Jun 26, 2026 | Roth Capital | Reiterate | Rating: —Target: $11 | Target: $13.50 |
| Dec 16, 2025 | Roth Capital | Target | Target: — | Target: $11 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jul 31, 2026Cash & short-term investments $33.3M · Total debt $32.0M · Total assets $228.6M · Shareholders' equity $164.4M
- Revenue
- $37.3M
- Operating income
- −$2.1M
- Net income
- −$1.5M
No dividends on record.
| Institutions | 68.34% | 8.63M shares | |
|---|---|---|---|
| 100 holders · as of Jun 30, 2026 | |||
| Insiders | 7.98% | 1.01M shares | |
| 10 holders · as of Aug 6, 2026 | |||
| Other | 23.68% | 2.99M shares | |
| remainder | |||
12.62M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Brandes Investment Partners, LPInstitution | 19.50% | 2.46M | as of Jun 30, 2026 |
Wellington Trust Company, NAInstitution | 9.96% | 1.26M | filed Feb 7, 2022 |
Polar Asset Management Partners Inc.Institution | 8.58% | 1.08M | filed Feb 9, 2023 |
Royce & Associates LPInstitution | 8.00% | 1.01M | as of Jun 30, 2026 |
Dimensional Fund Advisors LPInstitution | 5.74% | 725,045 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 23, 2025 | Hugh Andrew Fulmer | officer: EVP, CFO & Treasurer | +2,500 | $8.77 |
| Sep 23, 2025 | Brian Daniel Murphy | director, officer: President & CEO | +2,500 | $8.83 |
- Escalade
Archery and outdoor recreation peer across hunting-oriented gear
- Traeger
Outdoor cooking specialist directly opposite Grilla grills
- Johnson Outdoors
Fishing, camping, and watercraft brands overlap outdoor lifestyle
- Sturm, Ruger & Company
Firearms and accessories peer in shooting-sports channels
- YETI
Premium outdoor gear brand competing for lifestyle wallet share
- Byrna Technologies
Less-lethal personal security peer in the Defender lane
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| American Outdoor Brands | $16.77 | +0.54% | $208.6M | — | 28.0 | 1.1 | +25.4% |
| Escalade | $18.95 | −2.62% | $267.9M | 11.7 | — | 1.1 | +6.2% |
| Traeger | $48.80 | −1.17% | $137.4M | — | 129.0 | 0.3 | −17.4% |
| Johnson Outdoors | $44.60 | −0.79% | $470.8M | — | 51.9 | 0.7 | +5.0% |
| Sturm, Ruger & Company | $42.06 | +0.29% | $670.1M | 56.1 | 22.1 | 1.2 | +19.3% |
| YETI | $43.53 | −0.11% | $3.30B | 19.0 | 14.0 | 1.7 | +8.5% |
| Byrna Technologies | $3.42 | −1.59% | $78.7M | — | — | 0.7 | −42.5% |
| Median | 19.0 | 37.0 | 0.9 | +5.6% |