Sturm, Ruger & Company (RGR)
Manufactures firearms for U.S. sporting-market distributors under Ruger, Marlin, and Glenfield brands.
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Sells rifles, pistols, revolvers, shotguns, accessories, and replacement parts through independent wholesale distributors, with Marlin and Glenfield adding rifle lines. Firearms account for virtually all sales, while a small castings and MIM operation supports internal production and third-party customers.
Manufactures commercial firearms through the Firearms segment, including Ruger rifles, pistols, revolvers, and shotguns, plus Marlin lever-action rifles and Glenfield bolt-action rifles. Accessories and replacement parts round out the portfolio, while Castings makes steel investment castings and MIM parts for internal use and outside customers.
Operations are centered in the United States, with manufacturing facilities across several states. Sales run mainly through federally licensed independent wholesale distributors into the U.S. commercial sporting market, with exports a small part of firearms sales.
Execution depends on product innovation, quality, availability, brand, and price in an intensely competitive firearms market. Demand is sensitive to social, political, macroeconomic, and legislative conditions, and product-safety bulletins or recalls remain part of the operating backdrop.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| May 7, 2026 | Lake Street | Target | Target: — | Target: $46 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 27, 2026Cash & short-term investments $117.5M · Total debt $1.5M · Total assets $364.3M · Shareholders' equity $289.8M
- Revenue
- $158.1M
- Operating income
- $7.6M
- Net income
- $7.0M
HistoryDividendAnnual yield
| Institutions | 61.71% | 9.86M shares | |
|---|---|---|---|
| 183 holders · as of Jun 30, 2026 | |||
| Insiders | 2.15% | 344.3K shares | |
| 20 holders · as of Sep 21, 2026 | |||
| Strategic holders | 9.93% | 1.59M shares | |
| 1 holder · as of Sep 17, 2026 | |||
| Other | 26.21% | 4.19M shares | |
| remainder | |||
15.98M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Beretta Holding S.A.Strategic | 9.93% | 1.59M | filed Sep 17, 2026 |
BlackRock, Inc.Institution | 8.19% | 1.31M | as of Jun 30, 2026 |
The London CompanyInstitution | 5.16% | 824,637 | filed Feb 14, 2019 |
Renaissance Technologies LLCInstitution | 4.27% | 682,376 | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 4.06% | 649,264 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 17, 2026 | Michael W. Wilson | officer: VP of New Product Development | −600 | $40.00 |
| May 20, 2026 | Todd William Seyfert | officer: President & CEO | +1,500 | $39.15 |
| May 14, 2026 | Bruce T. Pettet | director | +1,000 | $39.89 |
| May 12, 2026 | Phillip Widman | director | +5,000 | $38.00 |
| Nov 14, 2025 | Amir Rosenthal | director | −500 | $30.96 |
- Smith & Wesson Brands
Closest public pure-play rival across handguns and long guns
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Sturm, Ruger & Company | $41.62 | +0.24% | $663.4M | 55.5 | 21.9 | 1.1 | +19.3% |
| Smith & Wesson Brands | $13.83 | +0.14% | $617.7M | 25.4 | 25.1 | 1.1 | +32.3% |
| Median | 25.4 | 25.1 | 1.1 | +32.3% |