Brunswick (BC)
Builds marine recreation products spanning propulsion, boats, electronics, parts, and shared-access services.
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Sells propulsion systems, boats, engine parts and accessories, and Navico marine electronics. A four-segment structure brings together propulsion, boat, parts, and electronics businesses.
Marine recreation is organized across Propulsion, Engine Parts & Accessories, Navico Group, and Boat. The portfolio includes propulsion systems, boats, parts and accessories, and marine electronics; the Navico acquisition added Lowrance, Simrad, B&G, and C-MAP.
Operations extend across 26 countries, while the present configuration reflects a transition from billiards and bowling toward marine. Acquisitions broadened the offering into multi-function displays, fish finders, autopilots, sonar, radar, and cartography, while divestitures removed bowling businesses. The integrated offering also includes shared-access services. This structure more closely aligns external reporting today with the company’s internal operating organization.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 13, 2026 | William Blair | Target | Target: — | Target: $94 |
| Jul 31, 2026 | Robert W. Baird | Target | Target: $85 | Target: $92 |
| Jul 6, 2026 | Truist Financial | Target | Target: $93 | Target: $94 |
| May 19, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $82 | Target: $86 |
| Apr 27, 2026 | Truist Financial | Target | Target: $68 | Target: $93 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jul 4, 2026Cash & short-term investments $288.9M · Total debt $2.25B · Total assets $5.51B · Shareholders' equity $1.60B
- Revenue
- $1.56B
- Operating income
- $129.4M
- Net income
- $109.8M
HistoryDividendAnnual yield
| Institutions | 107.20% | 69.46M shares | |
|---|---|---|---|
| 482 holders · as of Jun 30, 2026 | |||
| Insiders | 7.90% | 5.12M shares | |
| 18 holders · as of Aug 20, 2026 | |||
| Adds to | 115.10% | ||
64.80M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 115.10%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 10.41% | 6.75M | as of Jun 30, 2026 |
William von MuefflingInsider | 6.55% | 4.24M | filed Feb 9, 2022 |
Massachusetts Financial Services Co /MA/Institution | 6.38% | 4.14M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 5.33% | 3.46M | as of Jun 30, 2026 |
Massachusetts Financial Services CompanyInstitution | 5.31% | 3.44M | filed May 14, 2025 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 3, 2026 | Nancy E. Cooper | director | −206 | $78.45 |
| May 26, 2026 | David M. Foulkes | officer: Chief Executive Officer | −25,853 | $83.12 |
| May 1, 2026 | Nancy E. Cooper | director | −194 | $79.36 |
| Feb 19, 2026 | Nancy E. Cooper | director | −192 | $87.64 |
| Feb 17, 2026 | Ryan M. Gwillim | officer: E.V.P. , CFO, CSO | −12,785 | $87.23 |
- Garmin
Major rival in marine electronics, sonar, navigation and audio.
- Malibu Boats
Overlaps in performance, saltwater-fishing and premium leisure boats.
- Honda (ADR)
Competes through large outboard engines and boat-control equipment.
- MasterCraft Boat
Premium performance and leisure powerboat rival with dealer overlap.
- Johnson Outdoors
Rival in fishing electronics, trolling motors and marine accessories.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Brunswick | $66.72 | +1.08% | $4.29B | — | 13.5 | 0.8 | +7.7% |
| Garmin | $283.17 | +1.02% | $54.04B | 28.9 | 27.5 | 7.0 | +11.4% |
| Malibu Boats | $23.77 | +0.58% | $464.0M | 320.6 | 9.7 | 0.5 | +42.7% |
| Honda (ADR) | $32.54 | +0.03% | $42.21B | — | 36.6 | 0.3 | +3.9% |
| MasterCraft Boat | $19.99 | +1.58% | $476.7M | — | 10.2 | 1.4 | +63.4% |
| Johnson Outdoors | $45.11 | +2.81% | $459.6M | — | 38.2 | 0.7 | +5.0% |
| Median | 174.8 | 27.5 | 0.7 | +11.4% |