MasterCraft Boat (MCFT)
Builds recreational powerboats across towboat, pontoon, recreation, and sport-fishing brands.
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Sells recreational powerboats through MasterCraft, Crest, Balise, Chaparral, and Robalo, with boats, trailers, parts, and related revenue flowing through dealer networks. The business is concentrated in the United States, while demand depends on discretionary boat purchases, production volume, dealer inventory, and integration of the Marine Products acquisition.
Designs, manufactures, and markets recreational powerboats through MasterCraft towboats, Crest and Balise pontoons, and the Chaparral and Robalo brands added through Marine Products. Boats and trailers drive the model, with parts and other revenue supporting the installed base through dealers.
Sales are concentrated in the United States, with an international dealer footprint across Canada, Europe, Australia, South America, Africa, Asia, and the Middle East. The MasterCraft brand grew from performance ski and wake boats, while Crest and Balise extend the portfolio into pontoons.
Execution rests on product quality, innovation, operating discipline, and dealer health. Results depend on discretionary recreational-boat demand, production absorption, dealer inventory alignment, and integration of the newly added Chaparral and Robalo brands.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 11, 2026 | Robert W. Baird | Target | Target: $30 | Target: $26 |
| Jul 6, 2026 | Truist Financial | Target | Target: $25 | Target: $28 |
| May 8, 2026 | Robert W. Baird | Target | Target: $28 | Target: $30 |
| Apr 27, 2026 | Truist Financial | Target | Target: $21 | Target: $25 |
| Feb 6, 2026 | Robert W. Baird | Target | Target: $24 | Target: $28 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $43.9M · Total debt $0 · Total assets $500.4M · Shareholders' equity $381.3M
- Revenue
- $129.9M
- Operating income
- $3.7M
- Net income
- −$7.1M
No dividends on record.
| Institutions | ≈ 73.88% | 17.98M shares | |
|---|---|---|---|
| 160 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 22.03% | 5.36M shares | |
| 16 holders · as of Sep 22, 2026 | |||
| Strategic holders | 19.26% | 4.69M shares | |
| 2 holders · as of May 26, 2026 | |||
| Adds to | 115.17% | ||
24.34M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 115.17%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Gary W. Rollins1Insider10 percent owner | 20.02% | 4.87M | filed Sep 21, 2026 |
Lor IncStrategic10 percent owner | 19.26% | 4.69M | filed May 26, 2026 |
Coliseum Capital Management, LLCInstitution | 15.19% | 3.70M | as of Jun 30, 2026 |
Forager Capital Management, LLCInstitution | 5.96% | 1.45M | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 5.87% | 1.43M | as of Jun 30, 2026 |
- Gary W. Rollins's transaction reports restate only vehicles that traded; the 2026 ownership statement (4.87M) is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 18, 2026 | Peter G. Leemputte | director | +1,265 | $19.73 |
| Sep 15, 2026 | Bradley M. Nelson | director, officer: Chief Executive Officer | +2,500 | $19.50 |
| Sep 15, 2026 | Roch Lambert | director | +3,845 | $19.51 |
| Feb 20, 2026 | Forager Fund, L.P. | 10 percent owner | −26,497 | $23.50 |
| Feb 19, 2026 | Forager Fund, L.P. | 10 percent owner | −30,131 | $23.43 |
- Malibu Boats
Closest public towboat peer with saltwater and day-boat overlap
- Brunswick
Broad marine platform overlapping in pontoons, runabouts, and fishing boats
- Polaris
Pontoon and deck-boat pressure through Bennington, Godfrey, and Hurricane
- Winnebago Industries
Premium pontoon and luxury runabout overlap through Barletta and Chris-Craft
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| MasterCraft Boat | $20.14 | +2.31% | $476.7M | — | 10.3 | 1.4 | +63.4% |
| Malibu Boats | $23.64 | +0.04% | $464.0M | 320.6 | 9.6 | 0.5 | +42.7% |
| Brunswick | $66.51 | +0.77% | $4.29B | — | 13.5 | 0.8 | +7.7% |
| Polaris | $53.96 | −0.83% | $3.10B | — | 18.7 | 0.4 | +9.2% |
| Winnebago Industries | $27.86 | +2.37% | $769.2M | 20.0 | 12.9 | 0.3 | −9.9% |
| Median | 170.3 | 13.2 | 0.5 | +8.4% |