Winnebago Industries (WGO)
Maker of Winnebago, Grand Design, Newmar, Chris-Craft, and Barletta motorhomes, towable RVs, and boats.
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Designs and manufactures motorhomes, towable RVs, and recreational boats sold under the Winnebago, Grand Design, Newmar, Chris-Craft, and Barletta brands, distributed exclusively through independent dealers across the US and Canada. Revenue has declined for several consecutive years as dealers work through post-pandemic inventory, with the motorhome business affected most.
Builds recreational vehicles and boats under five consumer brands — Winnebago, Grand Design, Newmar, Chris-Craft, and Barletta — organized into three reportable lines: towable RVs, motorhomes, and marine. An internal unit, Lithionics, supplies lithium-ion batteries for electrified RVs.
Manufacturing is anchored in Forest City, Iowa, with additional plants across Indiana's RV corridor and in Sarasota, Florida for the marine brands. Products reach buyers exclusively through independent dealers across the US and Canada, so dealer ordering and inventory levels directly shape factory output.
Demand tracks discretionary household spending and dealer restocking cycles. A period of dealer destocking following the pandemic-era demand surge has weighed on revenue for several consecutive years, with the motorhome business affected most. Headquarters sit in Eden Prairie, Minnesota, while the company remains incorporated in Iowa, where it was founded in 1958.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jul 27, 2026 | Seaport Global | Initiate | Rating: — | |
| Jul 8, 2026 | Truist Financial | Target | Target: $43 | Target: $35 |
| Jun 26, 2026 | BMO Capital | Reiterate | Rating: —Target: $48 | Target: $38 |
| Jun 23, 2026 | Roth Capital | Reiterate | Rating: —Target: $38 | Target: $32 |
| Jun 15, 2026 | Griffin | Target | Target: $40 | Target: $35 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, May 30, 2026Cash & short-term investments $57.1M · Total debt $477.0M · Total assets $2.04B · Shareholders' equity $1.23B
- Revenue
- $698.7M
- Operating income
- $23.0M
- Net income
- $14.5M
HistoryDividendAnnual yield
| Institutions | 109.39% | 30.92M shares | |
|---|---|---|---|
| 255 holders · as of Jun 30, 2026 | |||
| Insiders | 12.67% | 3.58M shares | |
| 22 holders · as of Aug 31, 2026 | |||
| Adds to | 122.06% | ||
28.27M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 122.06%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 17.23% | 4.87M | as of Jun 30, 2026 |
Pzena Investment Management LLCInstitution | 6.05% | 1.71M | as of Jun 30, 2026 |
Maple Rock Capital Partners Inc.Institution | 5.52% | 1.56M | as of Jun 30, 2026 |
LSV Asset ManagementInstitution | 5.23% | 1.48M | filed Feb 12, 2020 |
Cooke & Bieler LPInstitution | 4.52% | 1.28M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 19, 2026 | Bret A. Woodson | officer: SVP-CHRO | −1,235 | $31.73 |
| Aug 13, 2026 | Bret A. Woodson | officer: SVP-CHRO | −2,414 | $32.66 |
| Aug 13, 2026 | Michael J. Happe | director, officer: PRESIDENT & CEO | −12,045 | $32.68 |
| Oct 27, 2025 | Michael J. Happe | director, officer: PRESIDENT & CEO | −7,105 | $41.38 |
| Oct 24, 2025 | Sara E. Armbruster | director | +2,700 | $40.27 |
- Thor Industries
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Five-brand powerboat maker after 2026 Marine Products (Chaparral/Robalo) merger
- Polaris
Powersports and pontoon-boat maker; Bennington competes directly with Barletta
- Malibu Boats
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Winnebago Industries | $27.49 | −2.74% | $798.9M | 20.8 | 12.8 | 0.3 | −9.9% |
| Thor Industries | $71.52 | −3.09% | $3.84B | 21.8 | 18.4 | 0.4 | −8.4% |
| Brunswick | $65.55 | −1.56% | $4.33B | — | 13.3 | 0.8 | +7.7% |
| MasterCraft Boat | $19.85 | −3.04% | $495.8M | — | 10.1 | 1.4 | +63.4% |
| Polaris | $52.22 | −3.25% | $3.07B | — | 18.1 | 0.4 | +9.2% |
| Malibu Boats | $23.30 | −3.04% | $471.9M | 326.1 | 9.5 | 0.5 | +42.7% |
| Median | 173.9 | 13.3 | 0.5 | +9.2% |







