Polaris (PII)
Makes off-road vehicles, snowmobiles, and boats, with parts and rider gear sold through dealers.
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Designs and manufactures off-road vehicles, snowmobiles, Slingshot roadsters, boats, and light commercial vehicles, and sells related parts and gear. Polaris Powersports supplies most sales, with Marine and Aixam & Goupil adding boating and European mobility; revenue flows mainly through independent dealers and depends on discretionary outdoor-recreation demand.
Designs and manufactures RANGER and RZR side-by-sides, Sportsman ATVs, snowmobiles, Slingshot roadsters, and commercial and defense vehicles, while selling related parts, accessories, and riding gear. The Polaris Powersports segment is the core; Marine adds Bennington, Godfrey, and Hurricane pontoon and deck boats, while Aixam & Goupil supplies quadricycles and light commercial vehicles in Western Europe.
Product development spans utility, recreation, seasonal, and work uses, with sales routed mainly through independent dealers and distributors, supplemented by online channels. North America generates most sales, and the Indian Motorcycle separation left the portfolio concentrated around off-road vehicles. Demand is tied to discretionary spending, weather, dealer inventory, and access to financing; manufacturing relies on third-party components, and product safety is overseen by consumer, road, and marine regulators.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 18, 2026 | UBS | Reiterate | Rating: —Target: — | Target: $61 |
| Jul 10, 2026 | Wells Fargo | Reiterate | Rating: —Target: — | Target: $65 |
| Apr 24, 2026 | Raymond James | Target | Target: $131 | Target: $66 |
| Jan 27, 2026 | RBC Capital | Target | Target: $73 | Target: $67 |
| Jan 8, 2026 | Seaport Global | Target | Target: — | Target: $83 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $302.1M · Total debt $1.95B · Total assets $5.20B · Shareholders' equity $836.5M
- Revenue
- $2.02B
- Operating income
- $132.0M
- Net income
- $106.4M
HistoryDividendAnnual yield
| Institutions | 91.23% | 51.91M shares | |
|---|---|---|---|
| 501 holders · as of Jun 30, 2026 | |||
| Insiders | 1.32% | 749.3K shares | |
| 15 holders · as of Sep 2, 2026 | |||
| Other | 7.45% | 4.24M shares | |
| remainder | |||
56.90M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 12.87% | 7.33M | as of Jun 30, 2026 |
Boston PartnersInstitution | 5.84% | 3.33M | filed Feb 11, 2022 |
Polaris Industries Inc. Employee Stock Ownership PlanInstitution | 5.27% | 3.00M | filed Feb 14, 2022 |
Vanguard Portfolio Management LLCInstitution | 5.08% | 2.89M | as of Jun 30, 2026 |
State Street CorpInstitution | 4.73% | 2.69M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Feb 11, 2026 | Michael T. Speetzen | officer: CEO | −35,086 | $66.83 |
| Feb 12, 2026 | Robert Paul Mack | officer: CFO, EVP - Finance + Corp Dev | −7,786 | $66.83 |
| Feb 11, 2026 | Benjamin D. Duke | officer: President-Marine | −10,090 | $66.82 |
| Feb 3, 2026 | James P. Williams | officer: SVP-CHRO | −5,243 | $67.17 |
| Dec 5, 2025 | James P. Williams | officer: SVP-CHRO | −4,554 | $67.53 |
- Honda (ADR)
Large-scale ATV and side-by-side challenger in powersports
- Brunswick
Marine-platform rival in pontoons, deck boats, and boat ecosystems
- Deere & Company
Utility UTV rival through Gator work and crossover vehicles
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Polaris | $53.79 | −1.15% | $3.10B | — | 18.6 | 0.4 | +9.2% |
| Honda (ADR) | $32.45 | −0.26% | $42.21B | — | 36.6 | 0.3 | +3.9% |
| Brunswick | $66.59 | +0.89% | $4.29B | — | 13.5 | 0.8 | +7.7% |
| Deere & Company | $695.40 | +1.56% | $184.83B | 38.0 | 33.1 | 3.9 | +7.0% |
| Median | 38.0 | 33.1 | 0.8 | +7.0% |