Educational Development (EDUC)
Publishes children's books and learning products through PaperPie direct sales and trade retail.
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Sells children's books, educational toys and learning tools through its PaperPie brand-partner network and a wholesale publishing channel. The direct-selling operation brings the same portfolio to homes, schools and events, while Publishing serves retail accounts.
Operates PaperPie, a commissioned direct-selling network where independent brand partners sell Usborne children's books alongside Kane Miller titles, Learning Wrap-Ups and SmartLab Toys through e-commerce storefronts, social and in-person parties, book fairs, fundraisers and community events.
Supplies Kane Miller books, Learning Wrap-Ups and SmartLab Toys through the Publishing trade operation to bookstores, specialty toy and gift shops, distributors and other retailers. The United States is the commercial center, although selected product lines have foreign sales.
Relies on recruiting and retaining brand partners, a catalog of physical learning products, and product availability from Usborne and other suppliers. Usborne's distribution agreement governs the direct-sales relationship and includes purchase obligations, while printing and replenishment have multi-month lead times.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, May 31, 2026Cash & short-term investments $1.7M · Total debt $6.7M · Total assets $52.9M · Shareholders' equity $41.4M
- Revenue
- $4.5M
- Operating income
- $73.9K
- Net income
- −$1.4M
HistoryDividendAnnual yield
| Institutions | 21.42% | 1.83M shares | |
|---|---|---|---|
| 20 holders · as of Jun 30, 2026 | |||
| Insiders | 11.40% | 971.6K shares | |
| 7 holders · as of Nov 18, 2025 | |||
| Other | 67.18% | 5.73M shares | |
| remainder | |||
8.52M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Needham Investment Management LLCInstitution | 9.38% | 800,000 | as of Jun 30, 2026 |
Craig M. WhiteInsiderdirector, officer: CHIEF EXECUTIVE OFFICER | 7.43% | 633,831 | filed Nov 18, 2025 |
Ameriprise Financial IncInstitution | 6.10% | 520,096 | as of Jun 30, 2026 |
Renaissance Technologies LLCInstitution | 2.36% | 201,545 | as of Jun 30, 2026 |
Heather N. CobbInsiderofficer: CHIEF SALES & MKTG OFFICER | 1.88% | 160,391 | filed Nov 18, 2025 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Nov 14, 2025 | Heather N. Cobb | officer: CHIEF SALES & MKTG OFFICER | +18,158 | |
| Nov 14, 2025 | Keefe Daniel E. O. | officer: CHIEF FINANCIAL OFFICER | +9,407 | |
| Nov 14, 2025 | Craig M. White | director, officer: CHIEF EXECUTIVE OFFICER | +33,029 | |
| Oct 15, 2025 | Amy Emerson | director | +4,000 | $1.26 |
| Oct 15, 2025 | Kara Gae Neal | director | +4,000 | $1.26 |
- Scholastic
School book fairs and children's reading products.
- Amazon
Online retail discovery for children's books and learning kits.
- News Corp Class A
Children's trade publishing and bookstore shelf space.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Educational Development | $1.31 | +0.77% | $11.2M | 3.7 | 1.0 | 0.6 | −36.2% |
| Scholastic | $34.89 | −0.05% | $658.5M | 14.9 | 20.2 | 0.4 | −6.3% |
| Amazon | $254.94 | −1.36% | $2.78T | 20.8 | 27.3 | 3.6 | +19.6% |
| News Corp Class A | $29.25 | −1.52% | $16.67B | 28.8 | 21.7 | 1.8 | +10.8% |
| Median | 20.8 | 21.7 | 1.8 | +10.8% |