FitLife Brands (FTLF)
Markets nutritional supplements and wellness products through an acquired brand portfolio.
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Markets proprietary nutritional supplements and wellness products through NDS, iSatori, MRC, MusclePharm and Irwin-related product groups. Its portfolio grew through a series of acquisitions, and its common stock trades on the Nasdaq Capital Market.
Develops and markets proprietary nutritional supplements and wellness products for health-conscious consumers.
NDS, iSatori, MRC, MusclePharm and Irwin-related products form its current brand groupings in the reporting business. Purchases of Nutrology assets, Mimi’s Rock, MusclePharm assets and Irwin-related assets expanded the portfolio.
Based in Omaha, the company moved its common stock from OTC trading to the Nasdaq Capital Market. The Irwin asset purchase was funded with a term loan, a credit line and cash. The current product groups show acquired brands in the reporting business but do not establish long-run integration outcomes.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.1M · Total debt $38.4M · Total assets $102.6M · Shareholders' equity $47.4M
- Revenue
- $26.5M
- Operating income
- $3.4M
- Net income
- $2.0M
No dividends on record.
| Institutions | 6.85% | 643.0K shares | |
|---|---|---|---|
| 43 holders · as of Jun 30, 2026 | |||
| Insiders | 13.71% | 1.29M shares | |
| 7 holders · as of Aug 21, 2026 | |||
| Other | 79.44% | 7.46M shares | |
| remainder | |||
9.39M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Judd DaytonInsiderdirector, 10 percent owner, officer: CHIEF EXECUTIVE OFFICER | 10.98% | 1.03M | filed Apr 2, 2025 |
Askeladden Capital Management LLCInstitution | 5.30% | 498,041 | filed Feb 14, 2025 |
Grant Robert DawsonInsiderdirector | 1.68% | 158,000 | filed Apr 14, 2026 |
Vanguard Capital Management LLCInstitution | 1.64% | 154,255 | as of Jun 30, 2026 |
Horizon Kinetics Asset Management LLCInstitution | 1.54% | 145,000 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 19, 2026 | Shannon K. Pappas | director | +1,000 | $10.25 |
| Jan 15, 2026 | Seth Yakatan | director | +164 | $15.36 |
| Apr 10, 2026 | Grant Robert Dawson | director | +3,000 | $9.98 |
| Apr 10, 2026 | Matthew Lingenbrink | director | +3,000 | $9.76 |
- BellRing Brands
Dymatize protein powders overlap with performance nutrition.
- Herbalife
Weight-management, targeted-nutrition and fitness supplements.
- Nature's Sunshine Products
Herbal and nutritional supplements across health and wellness.
- Haleon (ADR)
Centrum, Caltrate and Emergen-C overlap in VMS.
- Nu Skin
Pharmanex nutrition and personal care overlap with wellness brands.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| FitLife Brands | $9.38 | +1.02% | $87.1M | 15.0 | 8.6 | 0.9 | +64.6% |
| BellRing Brands | $9.01 | +0.61% | $1.04B | 6.3 | 7.5 | 0.4 | +4.2% |
| Herbalife | $12.05 | +1.05% | $1.24B | 7.7 | 4.5 | 0.2 | +5.4% |
| Nature's Sunshine Products | $13.16 | +1.08% | $229.0M | 12.9 | 12.2 | 0.5 | +2.0% |
| Haleon (ADR) | $9.29 | −0.80% | $41.22B | 19.5 | — | 2.8 | +3.7% |
| Nu Skin | $4.78 | +2.03% | $227.2M | — | 5.0 | 0.2 | −17.1% |
| Median | 10.3 | 6.2 | 0.4 | +3.7% |