Nature's Sunshine Products (NATR)
Manufactures herbal nutrition and personal care products through a global direct-selling network.
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Manufactures and directly sells nutritional and personal care products through independent consultants under the Nature's Sunshine Products and Synergy WorldWide brands. The business is organized by geography, with sales weighted outside the United States and operating exposure to direct-selling rules, product regulation, local currencies, and China/Hong Kong ownership.
Manufactures and directly sells nutritional and personal care products under the Nature's Sunshine Products and Synergy WorldWide brands, with categories spanning general health, digestive, cardiovascular, immune, personal care, and weight management. Most products are made in Spanish Fork, Utah after bulk herbs and raw materials go through quality-control testing.
Organized by Asia, Europe, North America, and Latin America and Other, the business is more international than domestic, with the United States, Taiwan, Japan, and South Korea each material to sales. Independent consultants buy products for personal use or resale, and compensation is tied to product sales through their organizations.
Direct-selling rules, consultant conduct, dietary-supplement regulation, local-currency exposure, and direct ownership in China and Hong Kong shape the operating model.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 10, 2026 | DA Davidson | Reiterate | Rating: —Target: $21 | Target: $25 |
| May 8, 2026 | Canaccord Genuity | Target | Target: $18 | Target: $37 |
| Oct 21, 2025 | D.A. Davidson | Target | Target: — | Target: $21 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $82.5M · Total debt $21.4M · Total assets $259.8M · Shareholders' equity $169.3M
- Revenue
- $117.0M
- Operating income
- $5.5M
- Net income
- $3.5M
No dividends on record.
| Institutions | ≈ 89.65% | 15.78M shares | |
|---|---|---|---|
| 154 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 8.84% | 1.56M shares | |
| 20 holders · as of Sep 15, 2026 | |||
| Strategic holders | 16.22% | 2.85M shares | |
| 1 holder · as of Jun 9, 2025 | |||
| Adds to | 114.71% | ||
17.60M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 114.71%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Fosun Pharma USA Inc.Strategic10 percent owner | 16.22% | 2.85M | filed Jun 9, 2025 |
Wynnefield Capital IncInstitution | 14.06% | 2.47M | as of Jun 30, 2026 |
Prescott Group Capital Management, L.L.C.Institution | 10.13% | 1.78M | as of Jun 30, 2026 |
Paradigm Capital Management, Inc.Institution | 6.54% | 1.15M | filed Feb 10, 2021 |
The Vanguard GroupInstitution | 5.87% | 1.03M | filed Feb 10, 2022 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 17, 2026 | Prescott Group Capital Management, L.L.C. | 10 percent owner | +20,000 | $14.69 |
| Aug 10, 2026 | Prescott Group Capital Management, L.L.C. | 10 percent owner | +40,876 | $15.84 |
| Aug 7, 2026 | Prescott Group Capital Management, L.L.C. | 10 percent owner | +96,000 | $16.63 |
| Aug 6, 2026 | Prescott Group Capital Management, L.L.C. | 10 percent owner | +4,513 | $16.57 |
| Jun 12, 2026 | Kevin R. Herbert | officer: EVP & President, North America | −2,000 | $20.68 |
- USANA Health Sciences
Direct-selling nutrition and personal care across similar wellness markets
- Herbalife
Direct-selling nutrition peer with weight-management overlap
- Nu Skin
Affiliate-led beauty and wellness peer with Asia exposure
- LifeVantage
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Nature's Sunshine Products | $13.22 | +1.56% | $229.0M | 12.9 | 12.3 | 0.5 | +2.0% |
| USANA Health Sciences | $14.74 | +1.73% | $267.5M | — | 14.5 | 0.3 | −5.3% |
| Herbalife | $12.18 | +2.18% | $1.24B | 7.7 | 4.6 | 0.2 | +5.4% |
| Nu Skin | $4.85 | +3.53% | $227.2M | — | 5.0 | 0.2 | −17.1% |
| LifeVantage | $6.20 | −0.32% | $78.5M | 15.5 | 21.4 | 0.4 | −23.1% |
| Median | 11.6 | 9.7 | 0.3 | −11.2% |