Canada Goose (GOOS)
Designs performance-luxury outerwear and year-round apparel, footwear, and accessories.
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Rooted in technical outerwear, sales extend across year-round apparel, everyday products, accessories, and footwear. Direct-to-Consumer stores and e-commerce are its largest channel, alongside wholesale distribution.
Rooted in technical outerwear, the portfolio spans year-round apparel, everyday products, accessories, and footwear under a performance-luxury lifestyle brand. The business evolved from the Snow Goose label into Canada Goose under Dani Reiss. The label pairs its technical outerwear heritage with a broader lifestyle assortment.
Direct-to-Consumer combines company stores, country-specific e-commerce, and the Canada Goose Generations recommerce platform. Wholesale serves retailers, international distributors, and travel retail, while Other captures employee and friends-and-family sales.
Direct-to-Consumer is its largest reported channel. Multiple voting shares give Bain Capital and Chairman and CEO Dani Reiss substantial influence over shareholder matters.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 4, 2026 | UBS | Reiterate | Rating: —Target: $14 | Target: $10.50 |
| Jul 31, 2026 | Robert W. Baird | Target | Target: $11.66 | Target: $11.41 |
| May 15, 2026 | Evercore ISI | Target | Target: $11 | Target: $10 |
| May 15, 2026 | Robert W. Baird | Target | Target: $28 | Target: $11.66 |
| May 15, 2026 | Barclays | Target | Target: $10 | Target: $9 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $146.8M · Total debt $591.4M · Total assets $1.20B · Shareholders' equity $373.2M
- Revenue
- $84.4M
- Operating income
- −$74.8M
- Net income
- −$64.4M
Reported in CAD, converted at the latest exchange rate
No dividends on record.
| Institutions | 50.56% | 49.12M ADS | |
|---|---|---|---|
| 123 holders · as of Jun 30, 2026 | |||
| Insiders | 50.47% | 49.02M ADS | |
| 2 holders · as of Feb 14, 2022 | |||
| Strategic holders | 9.64% | 9.37M ADS | |
| 2 holders · as of Sep 8, 2026 | |||
| Adds to | 110.67% | ||
97.14M ADS as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 110.67%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Page 2 of 6 PagesInsider | 49.17% | 47.76M | filed Feb 14, 2018 |
Bain Capital Integral Investors 2008, L.P.Institution | 31.78% | 30.87M | filed Feb 17, 2026 |
FMR LLCInstitution | 10.16% | 4.94M ADS · 4.94M ADS | as of Jun 30, 2026 |
T. Rowe Price Associates, Inc.Institution | 5.70% | 5.54M | filed Feb 11, 2019 |
WBT Value LtdStrategic | 5.67% | 5.51M | filed Sep 8, 2026 |
Insider tradesForm 4
Nothing filed in the last 12 months.
- VF
Global technical-outdoor outerwear at scale
- Amer Sports
Premium technical apparel through Arc'teryx
- Columbia Sportswear
Outdoor outerwear across a broader price range
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Canada Goose | $7.52 | −1.38% | $740.3M | 19.9 | 10.2 | 0.7 | +5.7% |
| VF | $13.55 | −0.04% | $5.33B | 19.6 | 12.1 | 0.6 | −5.2% |
| Amer Sports | $27.20 | −1.63% | $15.99B | 29.1 | 19.1 | 2.2 | +32.1% |
| Columbia Sportswear | $57.99 | −0.75% | $2.99B | 15.2 | 15.0 | 0.9 | +1.5% |
| Median | 19.6 | 15.0 | 0.9 | +1.5% |