Grove Collaborative (GROV)
Sells owned and curated household and personal care products through direct and retail channels.
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Develops and sells household, personal care, beauty, and other consumer products through its direct platform and retail channel. Grove Brands, led by home care, sit alongside curated third-party products, while its public-benefit-corporation structure embeds environmental and stakeholder considerations.
Builds and sells household, personal care, beauty, and other consumer products with a human-health and environmental focus. Its direct-to-consumer website and mobile apps offer Grove Brands alongside curated third-party natural and mission-based products; retail distribution carries Grove Brands as well.
Grove Co. is the flagship home-care brand, reflecting the company's shift from ePantry, an online retailer, into both a curator and a brand owner. The business is concentrated in the United States and combines a digital customer relationship with retail reach.
A Delaware public benefit corporation, Grove must consider affected stakeholders alongside stockholders. Prosecutors have investigated its automatic-subscription-renewal practices, and the company says remediation discussions prompted significant changes to its direct business model.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| May 15, 2025 | Telsey Advisory Group | Downgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $8.3M · Total debt $19.1M · Total assets $50.8M · Shareholders' equity $7.2M
- Revenue
- $36.6M
- Operating income
- −$783.0K
- Net income
- −$920.0K
No dividends on record.
| Institutions | 29.06% | 12.41M shares | |
|---|---|---|---|
| 29 holders · as of Jun 30, 2026 | |||
| Insiders | 20.59% | 8.79M shares | |
| 12 holders · as of Sep 15, 2026 | |||
| Strategic holders | 2.14% | 915.5K shares | |
| 1 holder · as of Jul 25, 2022 | |||
| Other | 48.21% | 20.58M shares | |
| remainder | |||
42.70M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Stuart Landesberg1Insiderdirector | 9.95% | 2.53M · 11,756 | filed Sep 15, 2026 |
NVP Associates, LLCInstitution | 7.55% | 3.23M | as of Jun 30, 2026 |
Morgan StanleyInstitution | 6.21% | 2.65M | as of Jun 30, 2026 |
General Atlantic, L.P.Institution | 5.80% | 2.47M | as of Jun 30, 2026 |
Jason H. Karp2Insiderdirector | 3.98% | 1.70M | filed Sep 2, 2026 |
- Stuart Landesberg's transaction reports restate only vehicles that traded; the 2022 ownership statement (2.53M) plus the 1.71M net shares acquired since is used instead.
- Reported at 3.80% on Aug 31, 2026, under the 5% line, so no further filing is required.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 11, 2026 | Stuart Landesberg | director | +15,173 | $1.04 |
| Sep 10, 2026 | Stuart Landesberg | director | +1,884 | $1.05 |
| Sep 9, 2026 | Stuart Landesberg | director | +2,943 | $1.05 |
| Sep 4, 2026 | Stuart Landesberg | director | +241 | $1.03 |
| Sep 2, 2026 | Stuart Landesberg | director | +5,384 | $1.03 |
- Clorox
Household cleaning, disinfecting, storage, and personal-care overlap
- Procter & Gamble
Daily-use cleaning, hygiene, and personal-care category overlap
- Unilever (ADR)
Global home-care brands overlap in household cleaning and laundry
- Church & Dwight
Household, laundry, and personal-care brand overlap
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Grove Collaborative | $1.06 | +1.92% | $43.7M | — | — | 0.3 | −16.9% |
| Clorox | $87.16 | +2.68% | $10.26B | 17.6 | 15.1 | 1.5 | −2.0% |
| Procter & Gamble | $147.47 | +0.95% | $347.33B | 22.1 | 21.1 | 4.0 | +1.5% |
| Unilever (ADR) | $63.13 | +1.54% | $133.93B | 21.1 | — | 2.5 | −17.9% |
| Church & Dwight | $96.23 | +0.78% | $22.62B | 30.8 | 24.6 | 3.6 | +1.6% |
| Median | 21.6 | 21.1 | 3.1 | −0.3% |