Clorox (CLX)
Sells branded cleaning, hygiene, household and personal-care products through retail and professional channels.
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Sells branded cleaning, disinfection, skin-hygiene, bags and wraps, cat litter, grilling, food, water-filtration and personal-care products through retail and professional channels. Health and hygiene now accounts for most sales, while the business remains U.S.-centered and depends heavily on large retailers.
Builds branded consumer and professional categories around Clorox cleaning and disinfecting products, Purell skin hygiene and Clorox Healthcare. Health and Wellness also houses Clorox Professional, while Household spans Glad bags and wraps, Fresh Step and Scoop Away litter, and Kingsford grilling products.
Lifestyle combines Hidden Valley foods, Brita water filtration and Burt’s Bees personal care. International markets laundry, home-care, bags, litter and filtration products outside the United States. Recent portfolio work added GOJO’s Purell business and brought full ownership of Glad in-house.
Competes through product performance, brand investment, innovation, manufacturing and broad retail, distributor and professional-channel reach. Most sales come from U.S. markets, and revenue depends on large retailers, commodity and packaging inputs, product-quality controls and reliable supply chains.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 4, 2026 | Deutsche Bank | Target | Target: $94 | Target: $98 |
| Aug 4, 2026 | UBS | Reiterate | Rating: —Target: $96 | Target: $105 |
| Aug 4, 2026 | Evercore ISI | Target | Target: $98 | Target: $99 |
| Aug 4, 2026 | Barclays | Reiterate | Rating: —Target: $85 | Target: $84 |
| Jul 28, 2026 | Jefferies | Downgrade | Target: $139 | Target: $98 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $143.0M · Total debt $5.52B · Total assets $7.79B · Shareholders' equity $90.0M
- Revenue
- $1.95B
- Operating income
- $1.02B
- Net income
- $163.0M
HistoryDividendAnnual yield
| Institutions | 87.14% | 105.38M shares | |
|---|---|---|---|
| 1,100 holders · as of Jun 30, 2026 | |||
| Insiders | 0.55% | 669.8K shares | |
| 14 holders · as of Jul 24, 2026 | |||
| Other | 12.31% | 14.88M shares | |
| remainder | |||
120.92M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 8.31% | 10.04M | as of Jun 30, 2026 |
State Street CorpInstitution | 6.97% | 8.43M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 6.53% | 7.90M | as of Jun 30, 2026 |
Invesco Ltd.Institution | 4.97% | 6.01M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 4.80% | 5.80M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 5, 2026 | Pierre R. Breber | director | +5,000 | $85.82 |
| Nov 21, 2025 | Pierre R. Breber | director | +4,000 | $104.13 |
- Procter & Gamble
Broad home-care peer across cleaning, air care, and Glad technology
- Church & Dwight
Value household peer in cleaning, litter, laundry, and sanitizers
- Reynolds Consumer Products
Hefty and store-brand bags put direct pressure on Glad
- McCormick & Company
Flavor leader across seasonings, condiments, sauces, and foodservice
- Ecolab
Institutional hygiene peer for CloroxPro and healthcare disinfection
- Helen of Troy
PUR water filtration is the direct public peer to Brita
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Clorox | $85.10 | −2.35% | $10.54B | 18.1 | 14.7 | 1.6 | −2.0% |
| Procter & Gamble | $147.39 | −0.56% | $352.35B | 22.4 | 21.1 | 4.0 | +1.5% |
| Church & Dwight | $95.86 | −0.28% | $22.78B | 31.0 | 24.5 | 3.7 | +1.6% |
| Reynolds Consumer Products | $21.88 | −1.31% | $4.67B | 13.5 | 13.7 | 1.2 | +0.6% |
| McCormick & Company | $48.68 | −1.50% | $13.29B | 8.2 | 15.7 | 1.8 | +16.7% |
| Ecolab | $275.81 | −0.15% | $77.74B | 37.1 | 31.9 | 4.6 | +9.7% |
| Helen of Troy | $29.74 | +0.84% | $686.9M | — | 8.1 | 0.4 | +8.2% |
| Median | 22.4 | 18.4 | 2.7 | +4.9% |