Helen of Troy (HELE)
Owns and licenses consumer brands across home, outdoor, beauty and wellness categories.
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Runs two consumer-products segments: Home & Outdoor and Beauty & Wellness, built around owned brands such as OXO, Hydro Flask, Osprey, Drybar, Hot Tools, Curlsmith, Olive & June and PUR plus licensed Revlon, Vicks, Braun and Honeywell products. Sales are U.S.-heavy and depend on major retailers and Asia-based sourcing.
Runs a two-segment consumer-products portfolio. Home & Outdoor is anchored by OXO kitchen and home tools, Hydro Flask drinkware and Osprey packs. Beauty & Wellness covers Drybar, Hot Tools, Curlsmith, Olive & June and PUR, alongside licensed Revlon, Vicks, Braun and Honeywell products.
Sells through mass merchants, drugstores, specialty retailers, e-commerce platforms, distributors and direct channels, with sales concentrated in the United States and products marketed internationally. The model combines acquired brands, licensed names and shared retail distribution rather than a single hero product.
Execution depends on keeping mature consumer brands relevant, launching products faster, managing working capital and maintaining large retail relationships. Finished-goods sourcing is heavily tied to Asian vendors, especially China, and recent operations have been shaped by tariff costs, retailer order changes, impairment charges and packaging-labeling discussions with the EPA.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jul 9, 2026 | UBS | Reiterate | Rating: —Target: $22 | Target: $28 |
| Jul 9, 2026 | Canaccord Genuity | Reiterate | Rating: —Target: $22 | Target: $25 |
| Jan 9, 2026 | UBS | Reiterate | Rating: —Target: $25 | Target: $22 |
| Jan 9, 2026 | Canaccord Genuity | Reiterate | Rating: —Target: $23 | Target: $22 |
| Oct 10, 2025 | UBS | Reiterate | Rating: —Target: $27 | Target: $25 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, May 31, 2026Cash & short-term investments $24.2M · Total debt $771.3M · Total assets $2.08B · Shareholders' equity $843.5M
- Revenue
- $402.1M
- Operating income
- $60.3M
- Net income
- $35.8M
No dividends on record.
| Institutions | 99.74% | 23.23M shares | |
|---|---|---|---|
| 215 holders · as of Jun 30, 2026 | |||
| Insiders | 2.62% | 610.8K shares | |
| 15 holders · as of Sep 4, 2026 | |||
| Adds to | 102.36% | ||
23.29M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 102.36%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 8.08% | 1.88M | as of Jun 30, 2026 |
Cooke & Bieler LP233082822Institution | 5.83% | 1.36M | filed Feb 11, 2022 |
AQR Capital Management LLCInstitution | 5.68% | 1.32M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 4.27% | 993,527 | as of Jun 30, 2026 |
Bank of America Corp /DE/Institution | 4.10% | 954,568 | as of Jun 30, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
- Newell Brands
Broad overlap in home storage, kitchenware, and drinkware
- SharkNinja
Fast-growing beauty and home-environment appliance rival
- YETI
Premium drinkware and outdoor gear pressure Hydro Flask
- Spectrum Brands
Remington and small appliances overlap with styling tools
- Clorox
Brita is the clearest public rival to PUR filtration
- Coty
Mass beauty and nail brands overlap with Olive & June
- VF
Outdoor packs and technical gear rival Osprey
- Lifetime Brands
Kitchenware brands challenge OXO tools and storage
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Helen of Troy | $28.76 | +4.01% | $644.0M | — | 7.9 | 0.4 | +8.2% |
| Newell Brands | $5.77 | +2.95% | $2.38B | — | 9.0 | 0.3 | +3.1% |
| SharkNinja | $170.08 | +1.54% | $23.70B | 34.2 | 24.1 | 3.4 | +22.2% |
| YETI | $43.35 | +1.31% | $3.24B | 18.7 | 13.9 | 1.7 | +8.5% |
| Spectrum Brands | $87.37 | +2.52% | $1.98B | 25.4 | 16.9 | 0.7 | +7.7% |
| Clorox | $87.46 | +3.04% | $10.26B | 17.6 | 15.1 | 1.5 | −2.0% |
| Coty | $2.61 | +3.78% | $2.21B | — | 8.2 | 0.4 | +1.3% |
| VF | $13.62 | +4.33% | $5.13B | 18.9 | 12.2 | 0.5 | −5.2% |
| Lifetime Brands | $8.66 | +2.85% | $192.4M | 5.9 | 11.4 | 0.3 | +7.4% |
| Median | 18.8 | 13.1 | 0.6 | +5.2% |