Here Group (HERE)
Develops collectible plush toys, figures, and blind boxes around character IP.
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Sells plush toys, figures, pendants, and blind boxes built around owned and licensed character IPs. Revenue comes through distributors, e-commerce platforms, and direct-to-consumer stores, while WAKUKU-led demand, license rights, product timing, and a China-centered operating base shape the business.
Develops and commercializes collectible-character IP through the HERE奇梦岛 portfolio, selling plush toys, pendants, figures, and blind-box series. Its central properties include proprietary WAKUKU and ZIYULI alongside exclusively licensed SIINONO; production is outsourced, while sales run through distributors, e-commerce platforms, and growing direct-to-consumer stores.
Operates from mainland China with emerging international sales, but no post-disposal geographic revenue mix has been published. Pop toys became the sole continuing business after legacy operations were disposed of, making the listed group a recently formed pure-play.
Relies on repeatable character demand, product-release timing, supply-chain fulfillment, and access to licensed properties. Founder Peng Li retains voting control through the dual-class share structure.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Mar 31, 2026Cash & short-term investments $99.9M · Total debt $5.4M · Total assets $200.6M · Shareholders' equity $119.2M
- Revenue
- $24.6M
- Operating income
- −$6.6M
- Net income
- −$5.1M
Reported in CNY, converted at the latest exchange rate
| Insiders | 65.97% | 71.55M shares | |
|---|---|---|---|
| 9 holders · as of Jun 17, 2026 | |||
| Other | 34.03% | 36.91M shares | |
| remainder | |||
108.45M company shares as of Aug 21, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Peng (Matt) LiInsiderdirector, 10 percent owner, officer: Chief Executive Officer | 45.97% | 49.86M | filed Mar 18, 2026 |
Frank Hurst LinInsiderdirector, 10 percent owner | 19.07% | 20.68M | filed Mar 18, 2026 |
Dong XieInsiderdirector, officer: CFO and Senior Vice President | 0.41% | 440,355 ADS | filed Mar 26, 2026 |
Xihao LiuInsiderdirector, officer: Senior vice president | 0.36% | 393,168 ADS | filed Mar 26, 2026 |
Shunyan ZhuInsiderdirector | 0.09% | 100,000 ADS | filed Jun 17, 2026 |
Insider tradesForm 4
Nothing filed in the last 12 months.
- MINISO Group (ADR)
TOP TOY contests collectible-toy shelves and IP-led spending.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Here Group | $1.70 | −8.11% | $200.6M | 34.4 | — | 1.2 | −78.2% |
| MINISO Group (ADR) | $9.08 | +0.95% | $2.74B | 14.9 | — | 0.8 | +23.4% |
| Median | 14.9 | — | 0.8 | +23.4% |