Kroger (KR)
Runs regional supermarket banners with pharmacies, fuel centers, private brands, and digital ordering.
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Kroger is a supermarket network built around the repeat household shopping trip. Pantry goods and fresh food still do most of the work, while pharmacy is growing faster and fuel keeps shoppers tied to its rewards system. Online ordering is being rebuilt around stores and delivery partners, and Kroger is learning to earn more from its own brands and the shopping data created at checkout.
Item facts: FY2025 · year ended Jan 31, 2026, from filings, earnings calls and company pages.
Judgment weights, not filed revenue
The band summarizes business focus and direction. ~ marks estimates.
8 in detail · 12 more below
Non-perishable
Pantry goods, household essentials and general merchandise brought in $77.569 billion in fiscal 2025. This is Kroger's biggest engine, but sales were nearly flat; price, availability and keeping shoppers from defecting matter most.
Competes with Walmart U.S. Grocery (Walmart) · Albertsons and Safeway grocery (Albertsons Companies)
In plain English
The unglamorous part that fills most carts: boxed food, canned goods, cleaning supplies, health and beauty products, and other things that can wait on a shelf. These everyday purchases brought Kroger more than half of its sales.
Households pay at the store or online, and Kroger keeps what remains after buying, moving and selling the goods. The business depends on having the right item at a competitive price whenever someone reaches for it; a missing staple can send the whole basket elsewhere.
Fresh
Produce, meat, seafood, deli, bakery and prepared food made $37.189 billion in fiscal 2025, up 2.4%. Freshness wins trips, while spoilage, careful cooling and enough hands in stores decide what Kroger keeps.
Competes with Walmart U.S. fresh grocery (Walmart) · Costco Fresh Foods (Costco)
In plain English
Fresh is the part of the store shoppers judge with their eyes and noses: fruit, vegetables, meat, seafood, flowers, bakery goods and ready-to-eat meals. A good display can be the reason someone chooses one supermarket over another.
Kroger buys food that has a clock ticking on it, keeps it cold or prepares it nearby, then sells it before quality fades. That makes this business less forgiving than a shelf of canned soup. Better availability brings people back; bruised produce, empty counters or food thrown away can quickly eat into what a sale earns.
Our Brands
Kroger-only products generated more than $39 billion in fiscal 2025, spanning budget basics through premium food. The prize is a product shoppers cannot buy elsewhere; quality and value must still earn repeat purchases.
Competes with Great Value (Walmart) · Kirkland Signature (Costco) · Signature SELECT and O Organics (Albertsons Companies)
In plain English
Instead of giving every shelf to outside manufacturers, Kroger sells its own products from low-price basics to natural food and premium treats. The names include Smart Way, Kroger, Simple Truth and Private Selection, but the common idea is exclusivity: another supermarket cannot sell the same package.
Kroger controls the product and the shelf, using its own plants for about one-fifth of units and outside makers for the rest. Shoppers pay as part of their normal basket. If the quality feels dependable for the price, the product can strengthen both the basket and the reason to return to Kroger.
Kroger eCommerce (Pickup and Delivery)
Pickup and delivery topped $16 billion in fiscal 2025 and grew 16%. Kroger has closed three costly automated warehouses and now leans on stores and delivery partners; the watchpoint is whether convenience can stay profitable.
Competes with Walmart Pickup and Delivery (Walmart) · Instacart Marketplace (Maplebear)
In plain English
A grocery order placed on a phone still begins with the same food sitting in Kroger's network. Someone gathers the items, then the shopper collects the bags or a driver brings them to the door. Online households spend about two and a half times as much as store-only households.
Kroger earns the grocery sale, while paying for picking and the last trip to the customer. Its giant automated warehouses did not have enough nearby orders to work well, leading to three closures and heavy charges. Stores now do more of the gathering, with Instacart, DoorDash and Uber Eats supplying extra reach.
Giant Eagle
The planned $1.65 billion purchase would add a regional grocer with roughly $9 billion of annual sales and 208 retail locations. None belongs to Kroger yet; approval and a closing expected in 2027 come first.
Competes with Walmart U.S. Grocery (Walmart) · Costco Foods and Fresh Foods (Costco)
In plain English
Giant Eagle is an existing regional supermarket and pharmacy business that Kroger has agreed to buy. It would bring 197 supermarkets, 11 standalone pharmacies and their regular household shoppers into Kroger's network.
The deal is like buying a working neighborhood route rather than building stores one by one. Kroger plans to pay $1.25 billion in cash and take on about $400 million of obligations. Until regulators approve the purchase and it closes, Kroger collects none of Giant Eagle's sales; some stores may also have to be sold before the handover.
Pharmacy (Kroger Health)
Kroger's pharmacies made $18.171 billion in fiscal 2025, up 15.8%, helped by prescriptions and popular diabetes and weight-loss medicines. Those expensive branded drugs lift sales quickly but leave less of each sales dollar behind.
Competes with CVS Pharmacy (CVS Health) · Walmart Pharmacy (Walmart)
In plain English
Behind the counter, Kroger's pharmacists fill medicines while the customer may be buying dinner in the same trip. Patients and health plans split the payment, and the amount Kroger receives depends on negotiated repayment rules as well as the medicine dispensed.
The pharmacy earns by buying, checking and handing over each prescription safely. Demand for high-priced diabetes and weight-loss drugs has pushed sales higher, but a bigger price tag does not automatically mean more profit. Kroger also now offers combined grocery and prescription delivery through Instacart at more than 2,200 pharmacies.
Supermarket fuel
The fuel centers sold $13.584 billion in fiscal 2025, down 9.3% as prices and gallons both fell. Sales can shrink with pump prices even when the business holds up; rewards-linked visits are the larger role.
Competes with Murphy USA retail fuel (Murphy USA) · Costco Gasoline (Costco)
In plain English
Those pumps beside the supermarket turn grocery points into a reason to come back. Drivers buy gasoline at 1,731 Kroger fuel centers, often after earning savings through ordinary shopping.
Kroger pays suppliers for fuel and keeps the difference between that cost and the pump price. Because the difference is only a small slice of each gallon, a change in oil prices can swing reported sales without saying much about earnings. Gallons sold, pennies kept per gallon and whether fuel rewards pull another grocery trip matter more than the headline sales number.
Alternative Profit Businesses
Advertising, shopper insights and finance produced $1.5 billion of profit in fiscal 2025. Packaged-goods makers pay to reach households whose purchases Kroger can measure; privacy permission and believable results keep that money flowing.
Competes with Walmart Connect (Walmart) · Albertsons Media Collective (Albertsons Companies) · Instacart Ads (Maplebear)
In plain English
Every time a shopper uses a Kroger rewards number, the basket shows what was bought, when and after which offer. Kroger uses those patterns to personalize deals and to help packaged-goods makers place ads in front of likely buyers. Its finance services sit beside that work.
The advertiser pays, not the household whose shopping created the clue. Kroger can then check whether an exposed shopper later bought the product, much like a shopkeeper remembering which window display brought someone inside. With rewards numbers attached to more than 95% of transactions, the reach is broad; trust, permission and proof that an ad worked are essential.
Non-perishablePantry goods, household essentials and general merchandise brought in $77.569 billion in fiscal 2025. This is Kroger's biggest engine, but sales were nearly flat; price, availability and keeping shoppers from defecting matter most.Pantry goods, household essentials and general merchandise brought in $77.569 billion in fiscal 2025. This is Kroger's biggest engine, but sales were nearly flat; price, availability and keeping shoppers from defecting matter most.
In plain English
The unglamorous part that fills most carts: boxed food, canned goods, cleaning supplies, health and beauty products, and other things that can wait on a shelf. These everyday purchases brought Kroger more than half of its sales.
Households pay at the store or online, and Kroger keeps what remains after buying, moving and selling the goods. The business depends on having the right item at a competitive price whenever someone reaches for it; a missing staple can send the whole basket elsewhere.
Competes with Walmart U.S. Grocery (Walmart) · Albertsons and Safeway grocery (Albertsons Companies)
FreshProduce, meat, seafood, deli, bakery and prepared food made $37.189 billion in fiscal 2025, up 2.4%. Freshness wins trips, while spoilage, careful cooling and enough hands in stores decide what Kroger keeps.Produce, meat, seafood, deli, bakery and prepared food made $37.189 billion in fiscal 2025, up 2.4%. Freshness wins trips, while spoilage, careful cooling and enough hands in stores decide what Kroger keeps.
In plain English
Fresh is the part of the store shoppers judge with their eyes and noses: fruit, vegetables, meat, seafood, flowers, bakery goods and ready-to-eat meals. A good display can be the reason someone chooses one supermarket over another.
Kroger buys food that has a clock ticking on it, keeps it cold or prepares it nearby, then sells it before quality fades. That makes this business less forgiving than a shelf of canned soup. Better availability brings people back; bruised produce, empty counters or food thrown away can quickly eat into what a sale earns.
Competes with Walmart U.S. fresh grocery (Walmart) · Costco Fresh Foods (Costco)
Our BrandsKroger-only products generated more than $39 billion in fiscal 2025, spanning budget basics through premium food. The prize is a product shoppers cannot buy elsewhere; quality and value must still earn repeat purchases.Kroger-only products generated more than $39 billion in fiscal 2025, spanning budget basics through premium food. The prize is a product shoppers cannot buy elsewhere; quality and value must still earn repeat purchases.
In plain English
Instead of giving every shelf to outside manufacturers, Kroger sells its own products from low-price basics to natural food and premium treats. The names include Smart Way, Kroger, Simple Truth and Private Selection, but the common idea is exclusivity: another supermarket cannot sell the same package.
Kroger controls the product and the shelf, using its own plants for about one-fifth of units and outside makers for the rest. Shoppers pay as part of their normal basket. If the quality feels dependable for the price, the product can strengthen both the basket and the reason to return to Kroger.
Competes with Great Value (Walmart) · Kirkland Signature (Costco) · Signature SELECT and O Organics (Albertsons Companies)
Kroger eCommerce (Pickup and Delivery)Pickup and delivery topped $16 billion in fiscal 2025 and grew 16%. Kroger has closed three costly automated warehouses and now leans on stores and delivery partners; the watchpoint is whether convenience can stay profitable.Pickup and delivery topped $16 billion in fiscal 2025 and grew 16%. Kroger has closed three costly automated warehouses and now leans on stores and delivery partners; the watchpoint is whether convenience can stay profitable.
In plain English
A grocery order placed on a phone still begins with the same food sitting in Kroger's network. Someone gathers the items, then the shopper collects the bags or a driver brings them to the door. Online households spend about two and a half times as much as store-only households.
Kroger earns the grocery sale, while paying for picking and the last trip to the customer. Its giant automated warehouses did not have enough nearby orders to work well, leading to three closures and heavy charges. Stores now do more of the gathering, with Instacart, DoorDash and Uber Eats supplying extra reach.
Competes with Walmart Pickup and Delivery (Walmart) · Instacart Marketplace (Maplebear)
Giant EagleThe planned $1.65 billion purchase would add a regional grocer with roughly $9 billion of annual sales and 208 retail locations. None belongs to Kroger yet; approval and a closing expected in 2027 come first.The planned $1.65 billion purchase would add a regional grocer with roughly $9 billion of annual sales and 208 retail locations. None belongs to Kroger yet; approval and a closing expected in 2027 come first.
In plain English
Giant Eagle is an existing regional supermarket and pharmacy business that Kroger has agreed to buy. It would bring 197 supermarkets, 11 standalone pharmacies and their regular household shoppers into Kroger's network.
The deal is like buying a working neighborhood route rather than building stores one by one. Kroger plans to pay $1.25 billion in cash and take on about $400 million of obligations. Until regulators approve the purchase and it closes, Kroger collects none of Giant Eagle's sales; some stores may also have to be sold before the handover.
Competes with Walmart U.S. Grocery (Walmart) · Costco Foods and Fresh Foods (Costco)
Pharmacy (Kroger Health)Kroger's pharmacies made $18.171 billion in fiscal 2025, up 15.8%, helped by prescriptions and popular diabetes and weight-loss medicines. Those expensive branded drugs lift sales quickly but leave less of each sales dollar behind.Kroger's pharmacies made $18.171 billion in fiscal 2025, up 15.8%, helped by prescriptions and popular diabetes and weight-loss medicines. Those expensive branded drugs lift sales quickly but leave less of each sales dollar behind.
In plain English
Behind the counter, Kroger's pharmacists fill medicines while the customer may be buying dinner in the same trip. Patients and health plans split the payment, and the amount Kroger receives depends on negotiated repayment rules as well as the medicine dispensed.
The pharmacy earns by buying, checking and handing over each prescription safely. Demand for high-priced diabetes and weight-loss drugs has pushed sales higher, but a bigger price tag does not automatically mean more profit. Kroger also now offers combined grocery and prescription delivery through Instacart at more than 2,200 pharmacies.
Competes with CVS Pharmacy (CVS Health) · Walmart Pharmacy (Walmart)
Supermarket fuelThe fuel centers sold $13.584 billion in fiscal 2025, down 9.3% as prices and gallons both fell. Sales can shrink with pump prices even when the business holds up; rewards-linked visits are the larger role.The fuel centers sold $13.584 billion in fiscal 2025, down 9.3% as prices and gallons both fell. Sales can shrink with pump prices even when the business holds up; rewards-linked visits are the larger role.
In plain English
Those pumps beside the supermarket turn grocery points into a reason to come back. Drivers buy gasoline at 1,731 Kroger fuel centers, often after earning savings through ordinary shopping.
Kroger pays suppliers for fuel and keeps the difference between that cost and the pump price. Because the difference is only a small slice of each gallon, a change in oil prices can swing reported sales without saying much about earnings. Gallons sold, pennies kept per gallon and whether fuel rewards pull another grocery trip matter more than the headline sales number.
Competes with Murphy USA retail fuel (Murphy USA) · Costco Gasoline (Costco)
Alternative Profit BusinessesAdvertising, shopper insights and finance produced $1.5 billion of profit in fiscal 2025. Packaged-goods makers pay to reach households whose purchases Kroger can measure; privacy permission and believable results keep that money flowing.Advertising, shopper insights and finance produced $1.5 billion of profit in fiscal 2025. Packaged-goods makers pay to reach households whose purchases Kroger can measure; privacy permission and believable results keep that money flowing.
In plain English
Every time a shopper uses a Kroger rewards number, the basket shows what was bought, when and after which offer. Kroger uses those patterns to personalize deals and to help packaged-goods makers place ads in front of likely buyers. Its finance services sit beside that work.
The advertiser pays, not the household whose shopping created the clue. Kroger can then check whether an exposed shopper later bought the product, much like a shopkeeper remembering which window display brought someone inside. With rewards numbers attached to more than 95% of transactions, the reach is broad; trust, permission and proof that an ad worked are essential.
Competes with Walmart Connect (Walmart) · Albertsons Media Collective (Albertsons Companies) · Instacart Ads (Maplebear)
Named in filings, launches and programs
- Kroger Plus / RewardsEcosystemFree rewards program linking personalized offers and shopping points to grocery or fuel savings.
- Boost by Kroger PlusCustomer programPaid annual membership with qualifying free delivery and double shopping points.
- Simple TruthBrandKroger's natural and organic own-brand tier, recently cited as a source of growth.
- Private SelectionBrandPremium Kroger-only food range, also recently contributing to own-brand growth.
- Smart WayBrandLowest-price Kroger-only range aimed at budget-conscious household baskets.
- Home ChefBrandMeal-kit subscription and prepared-meal offer; its sales are not separated.
- Murray's CheeseBrandSpecialty-cheese retailer still introducing products exclusive to Kroger-owned stores.
- Kroger Personal FinanceServicePayments, cards and related financial services included with Kroger's advertising and shopper-insight businesses.
- 84.51°PlatformShopper-data operation that powers personalized offers and measures whether advertising leads to purchases.
- Kroger Family of StoresEcosystemLocally named supermarket chains run together as one national retail business.
- External food-production salesServiceFood made in Kroger plants and sold to outside customers; the amount is not separated.
- Other pharmacy servicesServicePharmacy-related services outside the retail counters; their sales are not separately stated.
Kroger Plus / RewardsEcosystem
Free rewards program linking personalized offers and shopping points to grocery or fuel savings.
Boost by Kroger PlusCustomer program
Paid annual membership with qualifying free delivery and double shopping points.
Simple TruthBrand
Kroger's natural and organic own-brand tier, recently cited as a source of growth.
Private SelectionBrand
Premium Kroger-only food range, also recently contributing to own-brand growth.
Smart WayBrand
Lowest-price Kroger-only range aimed at budget-conscious household baskets.
Home ChefBrand
Meal-kit subscription and prepared-meal offer; its sales are not separated.
Murray's CheeseBrand
Specialty-cheese retailer still introducing products exclusive to Kroger-owned stores.
Kroger Personal FinanceService
Payments, cards and related financial services included with Kroger's advertising and shopper-insight businesses.
84.51°Platform
Shopper-data operation that powers personalized offers and measures whether advertising leads to purchases.
Kroger Family of StoresEcosystem
Locally named supermarket chains run together as one national retail business.
External food-production salesService
Food made in Kroger plants and sold to outside customers; the amount is not separated.
Other pharmacy servicesService
Pharmacy-related services outside the retail counters; their sales are not separately stated.