Kroger (KR)
Runs regional supermarket banners with pharmacies, fuel centers, private brands, and digital ordering.
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Sells groceries, fresh food, pharmacy products, and fuel through regional supermarket banners and digital channels. Store traffic supports private brands, personalized promotions, and a smaller media and data business, while nearly all revenue still comes from retail product sales.
Operates supermarkets across much of the United States under regional banners including Kroger, Ralphs, Fred Meyer, King Soopers, and Harris Teeter. Stores and digital channels sell fresh and shelf-stable groceries, general merchandise, pharmacy products, and fuel, while Our Brands supplies private-label ranges. Pickup and delivery extend the store network within a single reportable segment.
Uses loyalty data and 84.51° analytics to personalize offers and sell advertising through Kroger Precision Marketing. Scale in sourcing, food manufacturing, distribution, and local store operations supports assortment and pricing across banners. Results remain tied to grocery price competition, labor and union relations, supply-chain costs, fuel margins, and pharmacy reimbursement. Nearly all revenue comes from product sales in stores, fuel centers, and online; media and data services are smaller.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 14, 2026 | Telsey Advisory | Reiterate | Rating: —Target: $78 | Target: $75 |
| Sep 14, 2026 | Guggenheim | Reiterate | Rating: —Target: $71 | Target: $66 |
| Sep 14, 2026 | Roth Capital | Reiterate | Rating: —Target: $58 | Target: $73 |
| Sep 14, 2026 | Evercore ISI | Target | Target: $78 | Target: $70 |
| Sep 9, 2026 | Deutsche Bank | Target | Target: $75 | Target: $68 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 15, 2026Cash & short-term investments $1.68B · Total debt $24.16B · Total assets $49.49B · Shareholders' equity $5.85B
- Revenue
- $34.62B
- Operating income
- $971.0M
- Net income
- $641.0M
HistoryDividendAnnual yieldUpcoming
| Institutions | 86.33% | 528.87M shares | |
|---|---|---|---|
| 1,373 holders · as of Jun 30, 2026 | |||
| Insiders | 0.32% | 1.98M shares | |
| 27 holders · as of Sep 21, 2026 | |||
| Other | 13.35% | 81.80M shares | |
| remainder | |||
612.65M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 8.87% | 54.33M | as of Jun 30, 2026 |
Berkshire Hathaway IncInstitution | 6.37% | 39.00M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 5.80% | 35.52M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 5.05% | 30.96M | as of Jun 30, 2026 |
State Street CorpInstitution | 4.77% | 29.23M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 18, 2026 | Mary Ellen Adcock | officer: Executive Vice President | −72,901 | $60.70 |
| Jul 14, 2026 | Yael Cosset | officer: Executive Vice President | −30,000 | $58.80 |
- Walmart
Largest US grocer by revenue; 21%+ grocery market share via supercenter scale.
- Albertsons Companies
Direct supermarket rival in hundreds of local markets; active litigant.
- Costco
Club grocer #3 by revenue; Kirkland Signature private label and bulk value.
- Amazon
Online grocer with $150B+ U.S. gross sales; Whole Foods and same-day delivery.
- Target
Mass retailer competing on food essentials, private-label, and Shipt delivery.
- Dollar General
Deep-discount chain; 20,000+ stores with growing rural grocery and produce.
- Sprouts Farmers Market
Natural/organic specialty chain; health-focused assortment and fresh produce.
- BJ's Wholesale Club
East Coast warehouse club; bulk grocery, fuel, pharmacy in Mid-Atlantic markets.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Kroger | $59.59 | −0.17% | $36.57B | 32.3 | 11.9 | 0.2 | +2.0% |
| Walmart | $108.01 | +0.53% | $855.02B | 38.8 | 36.1 | 1.2 | +5.9% |
| Albertsons Companies | $12.28 | +1.28% | $5.88B | 151.5 | 5.6 | 0.1 | +0.2% |
| Costco | $900.19 | +0.19% | $398.46B | 45.2 | 41.0 | 1.4 | +11.6% |
| Amazon | $256.70 | −0.68% | $2.78T | 20.8 | 27.5 | 3.6 | +19.6% |
| Target | $158.64 | +0.59% | $71.63B | 16.4 | 17.1 | 0.7 | +5.3% |
| Dollar General | $122.49 | +0.48% | $26.89B | 15.9 | 15.3 | 0.6 | +5.2% |
| Sprouts Farmers Market | $69.97 | +1.91% | $6.40B | 13.2 | 11.9 | 0.7 | +4.7% |
| BJ's Wholesale Club | $92.76 | +0.49% | $11.79B | 20.2 | 19.2 | 0.5 | +15.7% |
| Median | 20.5 | 18.1 | 0.7 | +5.6% |