Dollar General (DG)
Retailer of everyday essentials through convenient small-box stores.
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Sells everyday food, household, health, seasonal and apparel goods through small-box discount stores across the United States and Mexico. A limited assortment, private labels and low-cost distribution support value pricing, while consumables drive most sales and core demand comes from low- and fixed-income households.
Runs a small-box discount network across 48 U.S. states and Mexico, selling packaged food and perishables, paper and cleaning goods, health and beauty products, pet supplies, seasonal merchandise, home products and basic apparel. Most locations serve small towns. A focused assortment, high-volume purchasing, no-frills stores and a private fleet and distribution network—including temperature-controlled facilities—help keep trips convenient and prices competitive.
National brands sit alongside private labels such as Clover Valley and trueliving. Mi Súper Dollar General is the early-stage Mexico format, while pOpshelf focuses on discretionary goods but is no longer expanding as the concept is reassessed. Consumables generate most sales and carry lower margins than seasonal and home goods. Core shoppers skew toward low- and fixed-income households, tying demand to inflation, wages, employment and government assistance programs.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 28, 2026 | BMO Capital | Reiterate | Rating: —Target: $120 | Target: $135 |
| Aug 28, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $132 | Target: $145 |
| Aug 28, 2026 | Piper Sandler | Reiterate | Rating: —Target: $118 | Target: $123 |
| Aug 28, 2026 | Goldman Sachs | Reiterate | Rating: —Target: $122 | Target: $141 |
| Aug 28, 2026 | Raymond James | Reiterate | Rating: —Target: $145 | Target: $150 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jul 31, 2026Cash & short-term investments $1.59B · Total debt $15.61B · Total assets $32.17B · Shareholders' equity $9.29B
- Revenue
- $11.29B
- Operating income
- $769.2M
- Net income
- $550.3M
HistoryDividendAnnual yieldUpcoming
| Institutions | 98.38% | 217.04M shares | |
|---|---|---|---|
| 1,190 holders · as of Jun 30, 2026 | |||
| Insiders | 0.47% | 1.03M shares | |
| 21 holders · as of Sep 3, 2026 | |||
| Other | 1.15% | 2.55M shares | |
| remainder | |||
220.62M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 10.41% | 22.97M | as of Jun 30, 2026 |
T. Rowe Price Associates, Inc.Institution | 8.40% | 18.52M | filed Feb 14, 2022 |
Vanguard Capital Management LLCInstitution | 6.52% | 14.39M | as of Jun 30, 2026 |
Barrow, Hanley, Mewhinney & Strauss, LLCInstitution | 6.45% | 14.23M | filed Feb 11, 2019 |
Vanguard Portfolio Management LLCInstitution | 5.23% | 11.53M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 3, 2026 | Kathleen A. Reardon | officer: EVP & Chief People Officer | −5,578 | $131.33 |
| Dec 19, 2025 | Bryan D. Wheeler | officer: EVP & Chief Merchandising Ofc | −9,776 | $135.32 |
| Dec 16, 2025 | Rhonda Taylor | officer: EVP & General Counsel | −7,500 | $134.89 |
| Dec 16, 2025 | Roderick J. West | officer: EVP, Global Supply Chain | −2,282 | $133.35 |
| Dec 12, 2025 | Anita C. Elliott | officer: SVP & Chief Accounting Officer | −2,516 | $132.52 |
- Dollar Tree
Closest dollar-store peer, ~9,300 stores, multi-price treasure-hunt format.
- Walmart
Dominant mass merchant; EDLP and rural grocery at unmatched scale.
- Kroger
Largest US supermarket chain competing on grocery — 82% of DG's revenue.
- Target
Mass merchant competing in seasonal, home, and apparel; named in DG's 10-K.
- Amazon
E-commerce giant bringing same-day rural delivery of essentials.
- Five Below
Value specialty retailer, 1,900+ stores, competing in seasonal and home décor.
- Ollie's Bargain Outlet
Off-price closeout retailer, 672 stores, targeting the same rural value shopper.
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Dollar General | $122.63 | 0.00% | $26.89B | 15.9 | 15.3 | 0.6 | +5.2% |
| Dollar Tree | $115.33 | +0.23% | $21.59B | 13.7 | 16.7 | 1.1 | +7.0% |
| Walmart | $109.97 | −0.16% | $855.02B | 38.8 | 36.8 | 1.2 | +5.9% |
| Kroger | $58.94 | +0.68% | $36.57B | 32.3 | 11.7 | 0.2 | +2.0% |
| Target | $159.02 | +0.01% | $71.63B | 16.4 | 17.2 | 0.7 | +5.3% |
| Amazon | $255.05 | +0.01% | $2.78T | 20.8 | 27.3 | 3.6 | +19.6% |
| Five Below | $229.84 | −1.07% | $13.06B | 21.2 | 22.9 | 2.5 | +22.9% |
| Ollie's Bargain Outlet | $82.34 | −0.21% | $4.82B | 17.8 | 18.0 | 1.7 | +9.1% |
| Median | 20.8 | 18.0 | 1.2 | +7.0% |