Southwest Airlines (LUV)
Runs a U.S.-focused airline with point-to-point routes, assigned seating, and an all-737 fleet.
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Sells scheduled passenger flights across the United States and nearby international markets, with fare bundles, assigned and extra-legroom seats, bag fees, Rapid Rewards, co-branded cards, vacation packages, and freight supporting revenue. The network remains primarily point-to-point, and the fleet uses only Boeing 737 aircraft.
Carries passengers and freight across a primarily U.S. point-to-point network, with Hawaii and near-international routes complementing domestic service. Scheduled passenger travel is the core business, sold through Basic, Choice, Choice Preferred, and Choice Extra fares with assigned standard, preferred, and extra-legroom seating.
Earns additional revenue from checked bags and other travel add-ons, Rapid Rewards, Chase co-branded cards, vacation packages, and freight. Direct sales through its website and app remain the main booking channel, while travel agencies, corporate distribution systems, and interline airline partners extend its reach.
Runs a high-frequency network that blends nonstop flying with core-station connections and redeye operations. The fleet consists entirely of Boeing 737 aircraft, creating dependence on Boeing and FAA certification; most employees are union-represented, and airline operations are heavily regulated.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 18, 2026 | Redburn Partners | Target | Target: — | Target: $40 |
| Sep 18, 2026 | Rothschild & Co | Upgrade | ||
| Sep 11, 2026 | Barclays | Reiterate | Rating: —Target: $65 | Target: $58 |
| Sep 10, 2026 | UBS | Reiterate | Rating: —Target: $61 | Target: $49 |
| Aug 24, 2026 | Raymond James | Reiterate | Rating: —Target: $60 | Target: $54 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $3.79B · Total debt $6.89B · Total assets $30.12B · Shareholders' equity $7.08B
- Revenue
- $8.43B
- Operating income
- $285.0M
- Net income
- $233.0M
HistoryDividendAnnual yield
| Institutions | 93.56% | 457.68M shares | |
|---|---|---|---|
| 987 holders · as of Jun 30, 2026 | |||
| Insiders | 1.29% | 6.30M shares | |
| 25 holders · as of Sep 17, 2026 | |||
| Other | 5.15% | 25.23M shares | |
| remainder | |||
489.21M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Primecap Management Co/CA/Institution | 9.97% | 48.80M | as of Jun 30, 2026 |
Franklin Resources IncInstitution | 9.52% | 46.58M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 6.46% | 31.61M | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 6.12% | 29.92M | as of Jun 30, 2026 |
State Street CorpInstitution | 5.99% | 29.33M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Apr 7, 2026 | Lisa M. Atherton | director | −118 | $37.95 |
| Dec 5, 2025 | Justin Jones | officer: EVP Operations | −8,085 | $37.36 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Southwest Airlines | $41.42 | −1.58% | $20.59B | 25.8 | 10.8 | 0.7 | +16.4% |
| Delta Air Lines | $82.74 | −1.41% | $55.19B | 13.9 | 10.8 | 0.8 | +18.7% |
| American Airlines Group | $13.44 | −1.28% | $9.01B | — | 12.9 | 0.2 | +16.3% |
| United Airlines | $113.00 | −1.92% | $37.39B | 10.8 | 9.0 | 0.6 | +16.0% |
| JetBlue | $4.45 | −2.20% | $1.72B | — | — | 0.2 | +14.5% |
| Alaska Air Group | $40.72 | −2.84% | $4.67B | — | 34.2 | 0.3 | +9.8% |
| Frontier Group | $6.05 | −2.42% | $1.43B | — | — | 0.3 | +37.7% |
| Allegiant Travel | $79.67 | −2.44% | $2.19B | 60.5 | 10.7 | 0.8 | +36.9% |
| Median | 13.9 | 10.8 | 0.3 | +16.3% |